She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Optimizing Your Faire Wholesale Site: Coaching Session w/ Lucas Hill
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Are you Faire sales feeling stagnant?
Today, I am coaching Lucas Hill of LH Mercantile through optimizing his Faire wholesale site.
Lucas Hill is the owner of LH Mercantile. Lucas started his business with one product —t-shirts — but quickly realized his true passion was home fragrance. Since then, LH Mercantile has evolved into a full line of candles, wax melts, room sprays, and other home fragrance essentials.
While Lucas is bustling with consumer orders, traffic on his Faire site has hit a slump.
Today, I’m sharing actionable strategies tailored to revive stagnant sales, starting with optimizing listings and how to keep your product catalog fresh and dynamic. We dive into how to create compelling product photography including expert tips on utilizing inexpensive props and ensuring each collection tells a consistent visual story.
And I’m sharing a game-changing tactic, offering retailers testers at a strategic price point to boost reorders. As well as the need for robust product descriptions and optimized titles using popular keywords.
So, if you are ready for actionable tips with practical advice and transformative strategies to boost your Faire wholesales orders then today’s episode is for you!
Interested in checking out Lucas’ products? Use code "andeehart" for 15% off your order. https://shoplhmercantile.com/discount/andeehart
Connect with Lucas:
Website: www.shoplhmercantile.com
Facebook: https://www.facebook.com/lhmercantile22
Instagram: https://www.instagram.com/lhmercantile
Episode Highlights:
- Stagnation of orders on Lucas Hill’s Faire site
- Why you need to continually optimize and market on Faire
- Utilizing collections to boost sales
- Use creative, branded names for product collections
- Product listing and optimization tips
- Importance of diverse product photos
- Use of props and simple hero images for product photography
- Organizing your products into seasons
- Creating collections that extend sales into non-typical months
- Using testers as a key sales tactic
- Adjusting product descriptions to appeal to retailers
- Utilizing keyword optimization and A/B testing product titles
Grab your spot in the Retail Ready Wholesale Challenge.
Resources & Links
👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
👉🏼 Best SEO Tool to drive organic traffic to your website
👉🏼 My favorite email marketing platform
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
Connect with Andee Hart @ She Sells Differently
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