She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
Episodes
126 episodes
Ep 226: The Wholesale CEO Mindset: 5 Shifts Every Product Business Owner Needs
👉🏼 Apply for the Faire AcceleratorMost product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough....
Ep 225: How to Break Through to Your First $100K in Wholesale Revenue
If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before ...
Ep 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins
If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow produc...
Ep 223: How to Price Your Products So Buyers Say Yes with Jan Touchberry (Pt 2)
If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most pro...
Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry)
If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. Andee sits down ...
Ep 221: The Faire Shop Audit You Haven't Done Yet: 5 Conversion Fixes
Ready to grow your Faire Shop to $10k+ months?You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Re...
Ep 220: Your Hidden Revenue Source: Why Existing Retail Buyers Are Your Biggest Growth Opportunity
Ready to grow your Faire Shop to $10k+ months?What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What i...
Your Shopify Store Is Only Running at 30% — Here's How AI Changes That
Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strateg...
Fear Disguised as Wisdom: Why Your Gut Instincts are Keeping You Stuck (And How to Change It)
In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend mar...
The Buyer That's Been Hiding in Your Inbox (And How Faire Just Made It Official)
If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving in...
Why You Can't Stop Procrastinating (And It Has Nothing to Do With Motivation)
You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect,...
The 5-Day Plan That Gets Your Products on Boutique Shelves
If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hus...
From Overlooked to Shelf-Ready: How Packaging Design Changes Everything
Your product doesn’t get a second chance on the shelf.Before a retailer decides to carry your product…Before a customer picks it up…Before anyone reads a single word…Your packaging design has already made the de...
How to Reach Retail Buyers When You Don’t Know Where to Start
Grab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026. In this episode, Andee dives into the challenges f...
Why AI Shopping Is the New SEO: Essential PR Strategies for Product Brands
Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!Discover the future of online marketing and sales strategies for product based ...
How 10 Affiliate Partners Can Add 10% More Revenue to Your Product Business
Product Seller Summit (April 13–17) — Grab your FREE ticketIf you have been waiting for a marketing strategy that does not require mor...
Building a Six-Figure Business in 20 Hours a Week with Gillian Perkins
What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education bu...
The Proverbs 31 Woman and the Truth About Selling
Discover how Proverbs 31 reveals entrepreneurial insights and spiritual principles that empower women to pursue their work and faith with purpose and integrity. This episode explores the timeless wisdom that links faith, work, and ma...
The Buying Behavior That Determines If Customers Ever Come Back
Most business owners think buying behavior ends when the sale is made.It doesn’t.In this episode, Andee Hart sits down with Bradley Rausch to unpack the buying behavior patterns that determine loyalty long before repeat...
6 Ways to Stand Out in a Saturated Market (Without Lowering Your Prices)
Brand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive nicheThink your market is too saturated?If you’re a product-base...
The Biggest Lie Product-Based Business Owners Believe that is Costing Them Growth
Join the waitlist for my signature She Sells Wholesale course – doors open soon!If you’ve ever thought, “If my product is good enough, it wi...
5 Reasons Retail Buyers Say No to Great Products
You can have incredible products, and still hear “no” from retailers.In this episode of She Sells Differently, Andee breaks down the real reasons retailers pass on great product brands, and it has ...
Busting Product Wholesale Myths That Hold Small Businesses Back
If you’ve ever thought “Wholesale isn’t for me” or “I’ll lose money if I sell wholesale”, this episode is for you.In today’s episode of She Sells Differently, Andee is breaking down the m...
The 5 Sales Mindset Beliefs Keeping You Broke
Do you secretly believe you’re “just not good at sales”?Let’s clear that up right now. In this episode of She Sells Differently, I’m breaking down the 5 most common sales mindset beliefs that are keeping...
A Small Business Mindset Reset: 10 Questions to Start the Year Right
Hustle without clarity doesn’t create momentum…..It creates noise.In this episode of She Sells Differently, Andee walks product-based business owners through 10 powerful questions designed to help yo...