She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
Episodes
118 episodes
Fear Disguised as Wisdom: Why Your Gut Instincts are Keeping You Stuck (And How to Change It)
In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend mar...
The Buyer That's Been Hiding in Your Inbox (And How Faire Just Made It Official)
If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving in...
Why You Can't Stop Procrastinating (And It Has Nothing to Do With Motivation)
You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect,...
The 5-Day Plan That Gets Your Products on Boutique Shelves
If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hus...
From Overlooked to Shelf-Ready: How Packaging Design Changes Everything
Your product doesn’t get a second chance on the shelf.Before a retailer decides to carry your product…Before a customer picks it up…Before anyone reads a single word…Your packaging design has already made the de...
How to Reach Retail Buyers When You Don’t Know Where to Start
Grab your {free} ticket to the Product Seller Summit, happening April 13-17th, 2026. In this episode, Andee dives into the challenges f...
Why AI Shopping Is the New SEO: Essential PR Strategies for Product Brands
Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!Discover the future of online marketing and sales strategies for product based ...
How 10 Affiliate Partners Can Add 10% More Revenue to Your Product Business
Product Seller Summit (April 13–17) — Grab your FREE ticketIf you have been waiting for a marketing strategy that does not require mor...
Building a Six-Figure Business in 20 Hours a Week with Gillian Perkins
What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education bu...
The Proverbs 31 Woman and the Truth About Selling
Discover how Proverbs 31 reveals entrepreneurial insights and spiritual principles that empower women to pursue their work and faith with purpose and integrity. This episode explores the timeless wisdom that links faith, work, and ma...
The Buying Behavior That Determines If Customers Ever Come Back
Most business owners think buying behavior ends when the sale is made.It doesn’t.In this episode, Andee Hart sits down with Bradley Rausch to unpack the buying behavior patterns that determine loyalty long before repeat...
6 Ways to Stand Out in a Saturated Market (Without Lowering Your Prices)
Brand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive nicheThink your market is too saturated?If you’re a product-base...
The Biggest Lie Product-Based Business Owners Believe that is Costing Them Growth
Join the waitlist for my signature She Sells Wholesale course – doors open soon!If you’ve ever thought, “If my product is good enough, it wi...
5 Reasons Retail Buyers Say No to Great Products
You can have incredible products, and still hear “no” from retailers.In this episode of She Sells Differently, Andee breaks down the real reasons retailers pass on great product brands, and it has ...
Busting Product Wholesale Myths That Hold Small Businesses Back
If you’ve ever thought “Wholesale isn’t for me” or “I’ll lose money if I sell wholesale”, this episode is for you.In today’s episode of She Sells Differently, Andee is breaking down the m...
The 5 Sales Mindset Beliefs Keeping You Broke
Do you secretly believe you’re “just not good at sales”?Let’s clear that up right now. In this episode of She Sells Differently, I’m breaking down the 5 most common sales mindset beliefs that are keeping...
A Small Business Mindset Reset: 10 Questions to Start the Year Right
Hustle without clarity doesn’t create momentum…..It creates noise.In this episode of She Sells Differently, Andee walks product-based business owners through 10 powerful questions designed to help yo...
Why Nobody Cares About Your Product (And What Actually Works When Selling Products Online)
If you’ve ever poured your heart into a product… launched it… and heard nothing but crickets, this episode is for you. In today’s conversation, Andee shares a hard but freeing truth about selling products online...
This Is the Year Your Product Brand Finally Takes Off—But Only If You Fix This First
What if the reason your product brand isn’t taking off in 2026… has nothing to do with your product? In this high-impact episode, Andee breaks down the invisible factor holding most product-based bu...
From Corporate to Calling: The Leap of Faith That Led Me to Full-Time Entrepreneurship (Encore)
In this powerful and deeply personal episode of She Sells Differently, Andee closes out Encore December with the story her listeners ask for most often: the real, raw leap of faith that took her from a 17-year corporate s...
Small Business Sales Without the Ick: 4 Strategies That Build Loyal Customers (Encore)
If the idea of “selling” makes your stomach churn—or if you’ve ever felt fake, pushy, or awkward talking about your offer—this encore episode is for you. In fact, it’s one of the most downloaded episodes of ...
Pros & Cons of Selling Wholesale on Faire Marketplace (Encore)
If you’ve ever asked, “Should I be on Faire marketplace?”—this is the encore episode that gives you clarity. With over 700,000 active retailers, Faire Marketplace is one of the biggest platforms in ...
Why Customers Aren’t Clicking Add to Cart: 5 Fixes You Need Now (Encore)
🛍️ Bonus: Andee’s Pop-Up Market Prep Masterclass is part of Lizzy’s Christmas Party, through December 11th only. 🔗 Grab it for free here.🎉 It’s ...
Mastering Pop-Up Market Success with Mina Davenport (Encore)
🔗 Grab access to Pop-Up Market Prep plus loads of other business resources inside Lizzy’s Christmas Party (only available Dec 4-11th!) Wh...
Small Business, Big Thanks: 3 Ways to Show Customer Appreciation Without Discounts
In this Thanksgiving special, Andee breaks down what real customer appreciation looks like, and why it has nothing to do with discount codes or holiday flash sales. If you’re a product-based small business owner tired of def...