She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
Episodes
136 episodes
Ep 236: How to Tell If a Boutique Buyer Is Real: 2 Questions to Ask
A boutique owner walks up to your booth, says “I love these, send me your line sheet,” and then goes silent for three weeks. If you’ve been there, you probably decided the silence meant your product wasn’t good enough. In this episod...
Ep 235: 3 Things to Say When You're Asked for a Discount
A buyer loves your line, wants to order, and then asks if you can “do a little better” on price. Most makers cave in the first ten seconds, and every cave teaches that retailer your price sheet is a starting point. In this short epis...
Ep 234: The Most Expensive Mistake in Your Business Is Undercharging
This one is a first for the feed. Four women, four completely different businesses, one microphone, and the topic most of us circle for years without landing on: what to charge.Andee is joined by Jan Touchberry, Lindsay Fletch...
Ep 233: Hiring for Growth: The 1st Person You Should Hire to Win Back Your Time
You’ve got a beautiful product line. You’re selling online, maybe at weekend markets, and you’ve landed your first few wholesale accounts. And yet you’ve hit a ceiling — not because you ran out of ideas, but because you ran out of ho...
Ep 232: How to Quit Your Job and Sell Your Products Full-Time: The 3-Move Salary Roadmap
If you’ve ever done the late-night math on your product business — added up a strong sales weekend, multiplied it out, and wondered if it could ever replace your paycheck — this episode is your roadmap. Andee breaks down why product ...
Ep 231: A Retailer & Wholesale Brand Owner on What Really Sells with Lauren Rauter
Lauren Rauter has one of the rarest vantage points in the product world: she’s both a retailer and a brand. She opened her boutique, Rock Paper Scissors, in downtown Franklin, Tennessee back in 2003 — and then turned two decades of r...
Ep 230: The Legal Foundations Every Product Brand Needs to Scale
You can pour years into building a product brand — the name, the packaging, the look customers recognize on sight — and never stop to ask whether any of it is actually yours to keep. In this episode, attorney Amber Gilormo, founder o...
Ep 229: Grow Your Business Without Social Media: The “Anti-Social” Strategy That Built 7 Figures
Holly Haynes built a 7-figure business — and eventually retired both herself and her husband — without ever leaning on daily posting or dancing on reels. A former Fortune 500 strategist who started her company in the middle of the 20...
Ep 228: Burnt Out or Plateaued? Check These 3 Business Foundations First
Andee is recording this one from the road, driving home from a weekend in Nashville with a friend she had not seen in years. What started as a kitchen-table conversation about a career crossroads turned into the clearest explanation ...
Ep 227: Your "Slow" Month Might be your Best One (but You're Ignoring this One Thing)
Ever feel like you’re working hard on your shop but just guessing at what actually moves the needle? In this quick episode, Andee pulls back the curtain on the one thing most product-based business owners avoid — their data — and sho...
Ep 226: The Wholesale CEO Mindset: 5 Shifts Every Product Business Owner Needs
👉🏼 Apply for the Faire AcceleratorMost product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough....
Ep 225: How to Break Through to Your First $100K in Wholesale Revenue
If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before ...
Ep 224: Stop Losing Money Faire Market: 2 Pricing Hacks That Protect Your Margins
If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow produc...
Ep 223: How to Price Your Products So Buyers Say Yes with Jan Touchberry (Pt 2)
If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most pro...
Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry)
If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind. Andee sits down ...
Ep 221: The Faire Shop Audit You Haven't Done Yet: 5 Conversion Fixes
Ready to grow your Faire Shop to $10k+ months?You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Re...
Ep 220: Your Hidden Revenue Source: Why Existing Retail Buyers Are Your Biggest Growth Opportunity
Ready to grow your Faire Shop to $10k+ months?What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What i...
Your Shopify Store Is Only Running at 30% — Here's How AI Changes That
Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strateg...
Fear Disguised as Wisdom: Why Your Gut Instincts are Keeping You Stuck (And How to Change It)
In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend mar...
The Buyer That's Been Hiding in Your Inbox (And How Faire Just Made It Official)
If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving in...
Why You Can't Stop Procrastinating (And It Has Nothing to Do With Motivation)
You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect,...
The 5-Day Plan That Gets Your Products on Boutique Shelves
If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hus...
From Overlooked to Shelf-Ready: How Packaging Design Changes Everything
Your product doesn’t get a second chance on the shelf.Before a retailer decides to carry your product…Before a customer picks it up…Before anyone reads a single word…Your packaging design has already made the de...