She Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs

Ditch the Panic Discount: Strategic Promotions That Actually Convert

โ€ข Andee Hart โ€ข Season 2 โ€ข Episode 169

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In this episode, Andee kicks off her Burn Book of Bad Sales Advice series by tackling a harmful myth: that slashing prices is the fastest way to make more sales.


Andee dives into why discounting out of panic can hurt your profits, undermine your confidence, and actually train your customers to wait for sales instead of buying from value. 


Youโ€™ll hear real talk about what constant discounts communicate (hint: itโ€™s not what you want), how to reframe your sales strategy, and why planned, strategic promotions win every time.


๐Ÿ”‘ Youโ€™ll Learn:


  • Why discounting is like duct tape โ€” a temporary fix for a deeper problem
  • The top 3 messages panic promotions send to your audience
  • The difference between panic and planned promotions (with examples)
  • What ethical urgency and exclusivity look like for product-based brands
  • The power of rewarding loyalty instead of attracting discount chasers


๐ŸŽ BONUS TIP:
Stay tuned to the end where Andee shares a no-discount promotion strategy that builds loyalty, demand, and profit โ€” without touching your prices.


๐Ÿ›๏ธ Plus: Learn how the Product Marketing Bank can save you hours each month and help you sell confidently without relying on discounting your prices.


๐Ÿ‘‰ Get your first month for just $10 using the promo code โ€œBANK10โ€


Resources & Links

๐Ÿ‘‰๐Ÿผ Check out my Faire Visibility Playbook course here.

๐Ÿ‘‰๐Ÿผ Want to get my eyes on your Faire site? Book a 1:1 Site Audit here.

๐Ÿ‘‰๐Ÿผ Ready to learn how to automate your backend wholesale workflow? Checkout Wholesale Growth Engine

Connect with Andee Hart @ She Sells Differently

๐Ÿ’ปWebsite

๐ŸŽฅ Youtube

๐Ÿ“ฑInstagram

๐ŸŽฏSSD FB Community

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You can grab free resources here: https://andeehart.com/resources