She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Why AI Shopping Is the New SEO: Essential PR Strategies for Product Brands
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Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026!
Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featured in media can boost your presence in AI tools such as ChatGPT and Perplexity. Gloria shares actionable marketing strategies for product sellers, including how to craft pitches that editors open, leverage free AI tools for editorial angles, and smartly find journalists to pitch using unique methods. This episode is packed with insights that small product based businesses can implement right now to increase visibility and sales without a big budget or large following.
Episode Highlights
· Why traditional PR has always felt off-limits for small product brands — and why that narrative is outdated
· What 'AI shopping is the new SEO' actually means, and why the consumer journey has fundamentally changed
· What AI tools like ChatGPT and Perplexity are actually pulling from when they recommend products
· How to use Perplexity (free) to find your best editorial angles and write a pitch that editors actually open
· How to find journalists and editors to pitch — including HARO, Google News Alerts, and a hashtag trick most people don't know
· A real win: how a candle maker with no PR experience or connections sold out 100 units in one hour after landing a Today Show feature
More from Gloria:
Gloria's Free Masterclass: Get Your Products Recommended by AI — gloriachoupr.com/masterclass
Instagram: https://instagram.com/gloriachoupr
**DM Gloria the word “Andee” for an extra free gift!
Join Andee and Gloria for the Product Seller Summit happening April 13th-17th, 2026. Grab your free ticket here.
Resources & Links
👉🏼 Apply for the Faire Accelerator
👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
👉🏼 Best SEO Tool to drive organic traffic to your website
👉🏼 My favorite email marketing platform
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
Connect with Andee Hart @ She Sells Differently
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