She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
From Overlooked to Shelf-Ready: How Packaging Design Changes Everything
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Your product doesn’t get a second chance on the shelf.
Before a retailer decides to carry your product…
Before a customer picks it up…
Before anyone reads a single word…
Your packaging design has already made the decision for them.
In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to break down what shelf ready packaging actually means—and how to use it to increase sales.
You’ll learn:
- What shelf ready packaging is (and why it matters more than you think)
- The 3 subconscious signals your packaging sends: quality, price, and brand promise
- Why customers will pay more for products with better packaging
- The biggest mistake product makers make when designing their own packaging
- How to make your packaging instantly clear and easy to understand
- What retail buyers are scanning for in seconds at trade shows and marketplaces
- How to stand out when your product is surrounded by competitors
- Simple ways to improve your packaging without a full redesign
Learn more from Kelley:
https://www.instagram.com/hiddenpathcreative/
https://www.hiddenpathcreative.com/
Your Guide to Packaging That Sells (limited series podcast for product-based founders)
Grab your spot in the Retail Ready Wholesale Challenge.
Resources & Links
👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
👉🏼 Best SEO Tool to drive organic traffic to your website
👉🏼 My favorite email marketing platform
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
Connect with Andee Hart @ She Sells Differently
🎥 Youtube