She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
The 5-Day Plan That Gets Your Products on Boutique Shelves
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math entirely. This is a no-fluff episode that ends with a concrete next step for makers who are ready to stop grinding and start building something that compounds.
Timestamps
• [0:00] The burnout cycle most product makers are stuck in right now
• [2:30] Why pop-up markets and handmade order flows are not designed to scale
• [3:45] What wholesale actually looks like and how one boutique order changes the revenue math
• [5:00] Lori's story: from farmers market fatigue to a $1,200 wholesale order in three weeks
• [6:15] The mindset shift that separates makers who break through from those who stay stuck
• [7:30] What is inside the Retail Ready Wholesale Challenge and what you will walk away with
• [12:34] The one thing to stop doing immediately if you want to scale
Key Takeaways
• Markets and direct-to-consumer platforms are not broken, but they have a ceiling. Wholesale is the model that removes it.
• One boutique order can bring in more revenue than multiple weekends of markets, without you ever leaving home.
• The pitch that actually gets replies is shorter than you think. Three lines. That is it.
• Eighty percent of wholesale accounts are won not in the first pitch but in the follow-up.
• Building a wholesale habit means creating a repeatable weekly rhythm, not a one-time launch.
Resources Mentioned
• Retail Ready Wholesale Challenge
Resources & Links
👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
👉🏼 Best SEO Tool to drive organic traffic to your website
👉🏼 My favorite email marketing platform
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
Connect with Andee Hart @ She Sells Differently
🎥 Youtube