She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
- How do I get my products onto boutiques shelves and retail stores?
- What is the best way to start selling wholesale?
- How do I use Faire Market to grow my product business?
- How do I sell without feeling salesy or pushy?
- How do I grow my product-based business consistently?
- What sales strategies actually work for makers and handmade sellers?
- How do I grow past selling my products on Etsy?
- What are some demand generation strategies for my product launches?
- How do I overcome imposter syndrome as a small business owner?
- How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.
Ep 222: Why You Keep Playing Small in Your Business (with Jan Touchberry)
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If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind.
Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, give, and grow. The surprising part is that scarcity almost never shows up as fear. It shows up as hustle, humility, and being the helpful one. This is Part 1 of a two-part conversation, with pricing getting its own deep dive next week.
Episode Highlights
• [00:00] Why scarcity rarely looks like fear, and what it looks like instead
• [03:44] The early-business confession: saying yes to every client out of need
• [10:07] The three places scarcity hides: pricing, discounting, and over-giving
• [12:33] The line that stopped the room: “continue playing small”
• [26:50] Why 10x is easier than 2x, and the 80% you need to let go of
Key Takeaways
• Scarcity disguises itself as virtue. The yes you give too quickly and the extra you throw in for free are often fear wearing a kinder face.
• Not everyone is your customer. Chasing every low-fit yes drains the time and energy meant for the work you are actually called to do.
• Playing small does not serve anyone. Shrinking your gifts robs you and the people who needed what only you could offer.
• Money is a tool, not a verdict on your character. It is the love of money that is the warning, not money itself.
• Simplicity scales. Cutting the 80% that drains you is what frees you to grow, not adding more to your plate.
Resources and References Mentioned
• Book: 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
• Jan Touchberry's podcast: Marketing Without Socials
Grab your spot in the Retail Ready Wholesale Challenge.
Resources & Links
👉🏼 Grab your seat for the Retail Ready Wholesale Challenge.
👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!
👉🏼 Best SEO Tool to drive organic traffic to your website
👉🏼 My favorite email marketing platform
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
Connect with Andee Hart @ She Sells Differently
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