Money Mom Podcast
Welcome to The Money Mom Podcast—the ultimate guide for moms who want to take control of their finances, crush debt, and create a life of financial freedom and abundance. Hosted by Rachel Coons, a budgeting expert and mom of three, this podcast is your go-to resource for practical tips, mindset shifts, and empowering strategies to help you manage your money with confidence.
Whether you’re navigating grocery budgets, tackling debt, or dreaming of building wealth for your family, each episode offers bite-sized, actionable advice to make money management simple, stress-free, and even enjoyable. With relatable stories, expert insights, and a dose of mom-to-mom encouragement, you'll learn how to transform your finances—one small step at a time.
Tune in every week to discover how to save more, spend smarter, and feel empowered to create the financial life you deserve. Because when moms thrive financially, families flourish.
Money Mom Podcast
60: From Stay-at-Home Mom to Digital CEO: A Candid Conversation with James Wedmore
Today is so special because I’m sitting down with the mentor who helped change the trajectory of my business—and honestly, my life.
James Wedmore isn’t just a business coach. He’s the one who taught me that I didn’t have to choose between motherhood and making money… that I could be present with my kids and build something meaningful online.
In this episode, we talk about:
- The biggest myths about starting an online business
- Why moms are uniquely positioned to thrive as digital CEOs
- How to shift from “I can’t” to “What if I could?”
- What’s really holding most women back from starting (hint: it’s not time or tech)
If you’ve ever dreamed of making money from home without selling your soul or missing bedtime stories, you’ll love this conversation.
🎧 Plus—James shares details about his once-a-year free training, The Rise of the Digital CEO, which changed everything for me.
🎟️ Grab your free spot here: https://www.jameswedmoretraining.com/a/2148113050/LcoDSfh7
This one’s for the mom with a big heart, a big vision, and a baby on her hip. Let’s go.
xoxo,
Rachel
Where to find me:
Instagram: @heyrachelcoons
TikTok: @heyrachelcoons
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Hey there, rachel here, and before we get into today's episode, I just want to quickly share that this episode is a little different than what we normally talk about on the Money Mom podcast, and for last week I shared a little bit about my business story and what has happened as I've created my business and how it's changed our family's life. And so today, piggybacking off of that episode, I wanted to bring my coach, business mentor, on the podcast so you guys can get a little taste of who he is and what he does and how he helps anyone who is interested in starting a business and has that desire, dream, skill of starting something from home. This is the episode where we kind of bring it all together. So I know that this episode isn't for everyone Not everyone wants to start an at-home business or has the time, energy or desire to do it, but I did want to create the space for this. If it is something that resonates with you and is something you're interested in, I hope you enjoy today's episode and learn a little bit from James and what he does. My life has changed because of the work that he does, and so I hope you learn something new and I hope you enjoy this episode.
Speaker 1:Welcome to the Money Mom podcast, the show where we empower moms to take control of their finances, break free from money stress and build a life of freedom, confidence and abundance for their families. I'm your host, rachel Koons, mom money mentor and your personal cheerleader on this journey. Whether you're here to save money, pay off debt or dream bigger for your family's future, you're in the right place here. We believe that being a mom is already a full-time job, but your role in shaping your family's financial success is just as important. And the best part, you don't need to sacrifice everything to start winning with money.
Speaker 1:Let's get started. This is the Money Mom Podcast. Get started. This is the Money Mom Podcast. Hello and welcome back to another episode of the Money Mom Podcast. Today I have a very special guest who I am super excited to bring on, someone who has been a huge help to me and in my personal life, but also in my business huge help to me and in my personal life, but also in my business and has really expanded what I thought is possible in this world and what I can create. We're going to go into my story a little bit. I shared last week my story, but I wanted to bring on my coach, business mentor, the man, the myth, the legend, james Wedmore. Welcome to the podcast.
Speaker 2:I love it. Wow, rachel. Well, thanks, thanks for having me, and I love what you said about expanding your possibility or what's possible for you, because someone asked me in an interview years ago what's your favorite word? I love that question, and that was easy. It was possibility years ago. What's your favorite word? I love that question, and that was easy. It was possibility, and I think that's been the story of my entire journey. Everything that I've accomplished myself in life has all as far exceeded what I ever thought was possible in my life, and I keep.
Speaker 2:I think, just waking up every day, dreaming a little bigger, stepping into more unknown, and if there's a legacy or a message that I truly want to leave. With people like we can talk business and, you know, bringing in an income on your own all day long, but what I think the deeper, bigger picture is really about is discovering what else is possible for you in your life, your, your capabilities, the impact you can have in the world, and and and living a better life because you discovered more of your potentiality and and awaken true gifts within you and I I if I'm doing that for someone else in the world, like I am, I'm complete, I am happy, I am fulfilled. So thank you for saying that.
Speaker 1:Yeah, love that, and we all have ceilings right and when you can self-imposed limitations.
Speaker 2:Yes, that we believe our ceilings.
Speaker 1:Yes and when we can bust through that, wow, like the sky's the limit, that's the. I think that's. I think that's life.
Speaker 2:I think that is. Life is like discovering where those illusions of limitation are and then and then busting through them is. Is that's the juice, right there?
Speaker 1:yeah, perfect. So my audience is obviously new to you. They, I you know, share sometimes when I go to like business trainings or whatever about what you're doing. But can you just give us like a quick background on who you are, what you do and how you help?
Speaker 2:whole life, um, when I was I want to say, about six, I was um getting paid to water gardens for my neighbors. Okay, so I was already in business at age six, um, and then this is so. Let's see, at six years old is the true story. I would water their gardens, like when they're out of town, and then I would um pluck the ripe fruit because I mean, you, you're just going to go to waste, and then I would sell it to the other neighbors.
Speaker 1:So I it's great.
Speaker 2:My neighbors had macadamia nuts and avocado trees and you know, because I was in Southern California avocados are delicious and I'd go with a little wheelbarrow and have my mom like walk 20 yards behind me and I just knock on the door and be like it was a wagon.
Speaker 2:It was a little wagon and like avocados, macadamia nuts and I was making a little killing from being six years old and so it was 2007. I was a little older at that point I was like 25, 26 years old that I decided to look to the internet for really my first online business and I was really intrigued by the idea of selling digital products. So I launched my first digital product, registered the domain in 2007, november of 2007, and made my very first sale six months later, april 18, 2008, for an online bartending course. Because, quite frankly, that's really all I knew how to do at a college was. I was a bartender at a restaurant called on the border, which is like the Mexican food chain of like chilies, um, and I was the daytime, weekday bartender and on the border. I mean, this is like my college degree, my money, my parents put all this money into my college education and like this is what I was left with.
Speaker 2:So I was like I want to. I I'm I'm very unemployable. I don't want to work for myself. I got to figure something out and when I fell into this world of there were people, even back then, that were just making tons of money as their own business, just teaching and sharing their knowledge. I was like this is it, this is it for me. I was so excited about that, but I only knew how to bartend. So that's what it started. That was 2008. It's evolved since then.
Speaker 2:Since that time, I've generated well, this we do as of last year, 90 million in sales. We will surpass it's crazy to say, it's crazy when the words come out of my mouth every time $100 million in total sales of digital products. And that's mind-boggling to me because, like I was saying, I was like I have surpassed what I thought was possible long ago and who I am today, Rachel, like who you think you know me to be. You don't know who I was when I got started and you wouldn't want to hire me as your coach. You wouldn't want to take a single piece of advice from me.
Speaker 2:Back then, I was really um, you know everything. I was actually like, also very overweight. Um, I was 225 pounds. I was covered in acne, I was very insecure. I had a lot of uh issues, Like I had just this, like you know, low self-esteem, kind of dark outlook on life and um, and I've had a lot of growth and it's really beautiful and I, I just I think going on a path of entrepreneur entrepreneurship forces you to be on a path of personal and professional and hey, spiritual growth as well, and so to me, it's I think it's just a blessing on a whole other level to be able to assist people on that as well.
Speaker 2:So, whether we're helping you grow your business or just growing your life, it's, it's been an honor to do that and that's what we do today. So I, we, we've helped tens of thousands of people launch their digital product-based business today, and it's so fun, it's so rewarding, and the thing that I like to say is, this market was dominated by the people that were like the best marketers, and today, what we really help people with are the people that care the most the best coaches, the people that I figured something out and I want to help other people do it, and I get so lit up and passionate about that. You're an example of that. You're someone that said, hey, I figured this thing out. How do I help more moms do that and look at you now. So so awesome yeah.
Speaker 1:Yeah, I mean, that's exactly like I didn't expect to find what I, what my skill was. Right, like my background is not in what I do online right now, but it was the one thing that was like oh, I am good at this and I know people are asking me how to help with this, so obviously there's a market for it.
Speaker 1:Right you know and I am also a serial entrepreneur like talking about your story when you're six years old. I remember actually this memory just came up and I hadn't thought about this since I was a little kid. But I one time picked dandelions and, like, found pretty rocks in our yard and I made a sign out in front of the yard that was like rocks and flowers, please like, and with the, and I spelled please wrong, like it said p-l-e-s or whatever, and it was 50 cents. And my siblings I'm the fourth of seven kids, so I have three older siblings and my siblings roasted me for days because I was trying to sell rocks in front of our house. But it's just always been ingrained in me and like that there is money out there and I don't have to work a nine to five job and I don't have to go grind to make $15 an hour.
Speaker 1:You know, and so it's always been. This opportunity is out there, you just have to find it.
Speaker 2:Absolutely.
Speaker 1:And I think a part of that was harder for me when I went into this phase of motherhood right, and I think we can talk about that because I think, a lot of.
Speaker 1:I know a lot of the women that listen to this podcast are moms who maybe struggle with money or trying to learn to be better with money, and for a long time I talked all about saving money right Saving money on groceries, budgeting, how to make the most of the money coming in. But I really realized last year that that's only one lever that we can use as moms and because I've done it myself like it's part of my own story and my own expansion that I've had was like it started with the budgeting and then it was like wait, but I think I can actually make money as well as as a mom.
Speaker 1:So, can you speak to that? Of like of of that power, that opportunity.
Speaker 2:Yeah, yeah, I want to speak a lot to it, obviously. Um, I'm assuming your audience knows I'm not a mom, right?
Speaker 1:um. It is 2025.
Speaker 2:Science yeah, you never know, um, but I just want to make that clear. Um, but my little sister is, and um, it's been really cool because you know my little sister. She's actually the same personality type as you did.
Speaker 2:You know that no, I didn't I had to just tell her that recently I was like you know that's my nature yeah, yeah, yeah, of course, right, I said pay attention to rachel, because you guys are the same, um, and you guys have. I see a lot of similarities in you guys, um, but my sisters had more of the like more of the people pleaser that than I think you've you've dealt with and um.
Speaker 2:So my sister watched me do start this whole thing and when I started it I didn't invest in myself, I didn't try to learn from anybody and I was very like I think that's like the male pride thing of like you gotta figure it out your own and um, I I that's why it took so long for me, right. So my sister, so two kids homeschool and she was the primary caretaker for my father as he was getting ill and passing, so she had a lot on her plate. So at first glance she would reflect back on watching me in that startup journey and she said I can't do that because I'm right. So she actually said no to this and she told me later we were all like at dinner and friends and family.
Speaker 2:And I said something years later, like flippantly, like well, jill's just happy being a mom. She doesn't want to start a business. And she told me later she pulled me aside and she's like that just broke my heart because that's what I'd been telling myself but it wasn't true. And so she, she invested in my program, she and I was like good for you, she bought it. She didn't do what I did and said I'm gonna do the figured out and she, she bought it and I've watched her journey and it's, it's so fricking cool. So she um, what I told her and and and and of course it came true was I said look, having kids and all the responsibilities and the time on your plate is not a circumstance that determines whether you can do it or not.
Speaker 2:It just determines how long it takes. Yeah, yeah, and I will always stand in it from a perspective that if you want it, it's yours and it's simply a matter of how much time. And we can look at it from one logical standpoint and say, hey, how many hours in a day you got? And she's like I got two to three hours a day. It's like, okay, technically it will take you longer than somebody that has six hours a day. But then of course, there's also a concept, a real phenomenon called Parkinson's law, which is that the time of the task will fill the container of time given right. So moms, a lot of moms, just actually figure out how to be far more productive in the pockets of time that they have than somebody that's got all day to just mess around, right. So you know, even to say it takes longer isn't technically true, because a lot of people have more time and they don't use it wisely. So my sister had to get real serious really fast, and that's what I've, what I've loved about, about those constraints of being a mom and and she's like no nonsense in that, and I know you're, you're the same way. So she actually and this is, I think, the way to approach it is, you allow the circumstances to create the rules of the game. So for her and her business is going to do multi-six figures this year, which is so awesome. Is what? Where should I use my time and how should I build this business, considering that I'm a mom and I only have a few hours a day? And she's done it from that. So here's a great example of that.
Speaker 2:She used to deliver her training live. Then she realized that's taking too much time for me and I can only launch it so many times, so she repackaged it as pre-recorded videos. So she repackages pre-recorded videos. Now she's doing webinars bi-monthly $4,000 to $5,000 for each webinar, selling a $300 online course, and she's like this is amazing. On top of that, she just booked a one-on-one client last week. I'm so stoked for her for $7,000. And she does one to two high ticket retreats once a year and that's her whole business and it's pacing to do between two to $300,000. And I'm like that's amazing.
Speaker 2:Obviously, the kids are getting older now, so every year it gets a little easier for her because now her daughter's about to go well, they're about to go in summer, but next year you know longer days and more time that she'll have back. So she has one in preschool and one in. I think he's in third grade now. So, um, so she's like it's getting even easier because I'm getting more and more time every year that I, that I stay in business. So that's, that's the way I look at it, you know, and, yeah, I don't have kids, I, I, this is a full-time thing for me, right? But I built the business to 2 million a year and it was really only working two to three hours a day.
Speaker 2:So I want to start with this little concept that I teach, and then I'll just throw that out there and then, wherever you want to go, rachel, is that the difference between a business and a job is that a job is something you like say yes to, to perform a role or function, and a year later you're doing the same thing, right? Like, if I, if you hired me to be a button pusher on day one, I'm pushing that button for eight hours, and then you fast forward in life, two years later, I'm still doing the same thing, right? So, obviously, a business is very different than a job, and so there are, in business are, phases, and one of the things that we teach the philosophy is that that there are different phases of growth. Growth happens in different phases and stages. So the first phase is you have to build the business. What people don't understand is that you build the business so that you can run it. You don't build a business so that you can just keep building it right. So the building phase takes, and should take, the most amount of time.
Speaker 2:Let's use a metaphor of like a house. Building a house takes a lot of time and work, but then, once the house is built, the only thing you really got to do is maintain it. Like we just had a water leak last week, so we have to maintain that. We got to get a guy plumber out here to fix that, so there'll be maintenance. But we need to get people building the business, getting it built, so you can get into the phase of actually running it as quickly as possible. And we can go into what that looks like and how quickly you can do that.
Speaker 2:But it really comes down to like three simple systems. To have something built, we need to have something for sale, a great offer. We need to be able to have a way to sell it, to put it in front of our people, so they go. I want it. And then, of course, we need people. We need people to find it and if you can get those, which we do, we have our clients and students. In their first 30 to 60 days 90 days at the most they've put those three systems in place so they have something for sale. The most they've put those three systems in place, so they have something for sale. They have a way to put it in front of people and they have the people to see it.
Speaker 1:You do that. You're in business. Yeah, something, something that I was thinking about when you were talking about this, too, and one of the reasons I love how you coach and what you do is that it's not about hustle culture, it's not about working more, it's not about working harder, it's about working smarter.
Speaker 1:And as a mom myself and somebody if someone who's listening, who wants to create something like this. You don't have time to throw spaghetti against a wall Like you don't have time to waste trying to figure this out and I think I felt that way when I joined. Your program was like I am sick of not knowing what I don't know. I just I want to be, efficient with my time.
Speaker 1:I want to. I want to make sure whatever I am doing is going to produce good results. And how do I know that when I've never done that before? So I'm going to get myself a coach that will get me there faster, right, and and give me that efficiency that I'm not gonna have on my own. And so you know to the mom who is like I don't know, like I wanna start something but I don't know how to start you don't have the time to lose on this.
Speaker 2:You really, I mean, you really don't, and that's all it comes down to is like every. This is a simple philosophy for life. Everything that you want is on the other side of what you're willing to give.
Speaker 2:And so we're either giving time as a resource, as energy, or we give money. And I'm someone today that now having a business is like a big commitment, you know, and we have a big team now and we do all these things and we've built it, you know, really massively. So I don't have the luxury to go around myself and just say I'll just spend six months stumbling in the dark looking for the light switches and figure this out. I still go to who's the best here, who can just tell me, illuminate the room for me and tell me what's the best thing to do? And and that's what I, that's what I love is like I. You are always your best investment, and and when I first heard someone tell me that 15 years ago, it changed everything for me is you are your best investment because the education, the wisdom and the experience that you accrue, the guidance, the teaching and the strategies you take that with you wherever you go. And there are things that I do today that I learned 10 years ago that I still apply and I constantly want to live from having a growth mindset and continue to grow as a person. Now the reason and if someone's new in business, they won't really capture this yet. But your business growth is actually a reflection of your own growth.
Speaker 2:And I had a good friend who you know he's one of our coaches in our community but he's one of my closest friends, michael Alanis. He came out recently and he's a really he's a great coach, he's a wise, you know, sage of a friend here and he just was looking at me and he's known me since I started this business. But we go way back. And he said you know, I've worked with so many clients in the business by design community and you know your clients, james, and he goes. You know what it really comes down to Is just how much they can stomach. And I was like I put, I put a big smile on my face. I said, michael, for years I've been saying your business will grow to the level of problems you're willing to handle.
Speaker 2:And that's what I look at business as it's a different path. Um, there, you know it's like having kids as a path and every parent will tell you at least every parent's told me, because you know, I'm getting married this year, so next conversation for us and Jenny, my fiance, is kids and whatnot. And what does every parent say? It's like, hey, it's one of the hardest things you'll do in your life and it's one of the most beautiful, amazing, fulfilling, best things ever.
Speaker 2:And isn't that not true that we say that about business? Yeah, and isn't that not true that we say that about business? Yeah, it's one of the hardest things you'll do. It's a lot harder than just getting a job down the street somewhere. It is harder, of course it is, and if someone asks me what's it like running a business, I go. It's extremely hard and I love every second of it.
Speaker 2:And nothing has taught me more about myself and nothing has been a catalyst for more growth. And that's just such a beautiful thing and I'm here for that. And so what I've said is your business will grow to the level of problems you're willing to handle, and so it really. It's so true is it's you grow. You go on a journey of your own growth and you get mentors and coaches to help you grow and you see that growth boom like the next day, the next week, the next quarter in your business, and I've seen so much tremendous growth from you. Look at where you were two years ago and look at where you are today. Right, and I just think that's a beautiful thing. So you know, yeah.
Speaker 1:Yeah, I was actually this. I was thinking about this like a year ago. I was at the gym and I was feeling frustrated because we were like spending a lot of money. We were making a good amount of money, but we were spending a lot. And I was just like, ah, like I need to be profitable in this business. I don't like I want to be able to make money with it too.
Speaker 1:And I had this thought come to me that was like even if you just broke, even in this business it will have been more than worth it because of the person that you've become while doing it and the transformation that's happened inside of me, my world, the experience, the joy that I have in this life is so much bigger and better than it was before. So who cares about the money? It's about me and my personal growth. It's worth it, a hundred percent.
Speaker 2:Well, you know, when you start getting to that place is when all the money comes in. You know what I mean, Like, when you're like who cares about the money and it's so true, especially in this type of business that we're talking about, when it's about service first and impact, and how can I help someone, anyone that's willing to hear what I got to say. It always comes back. And so I think I had a huge catapult in our growth when this we went from two to 10, when it said I don't, I don't, I'm not doing this for the money anymore. The money is nice, so you don't get me wrong. Like, and we should all have, we should all. We all deserve everyone here. We all deserve to live a life where we experience more than enough.
Speaker 1:And we deserve that.
Speaker 2:That is our birthright and I stand by that Right. And money isn't the most. You can't make it more important than your family, your health, you know living this amazing life that we get to live and we all deserve to have more than enough and I think the reason I chose business was because of that. Going back to that word possibility, I didn't like the idea of having my income or earning potential capped.
Speaker 2:Yeah, and as long as you have a job, that's the case. And I was like I believe that if I want more, nothing should get in the way of me getting more. And I was. That was just. This is like. These are like young kid conversations. I was having you know, and I was like, if I want to earn more, nothing should be in the way of that. Maybe I got to work more or sell more or do more or whatever, but the earning potential is there. And that was when I realized like, yeah, I'm an entrepreneur, you know so, and that's the case. Realize like, yeah, I'm, I'm an entrepreneur, you know so, and that's and that's the case. So digital products are.
Speaker 2:I've been doing this for 18 years and I've I'm always got my, my tentacles out at what everyone's doing and watching and looking, you know, closely at things and different businesses and stuff like this, but selling digital products is still hands down. It's the most profitable. I mean, think about that, because it doesn't take a ton of money. We can talk about how much money it takes to get started, because people ask me that all the time. Yeah, it is the most scalable.
Speaker 2:Okay, because if you created your first online course, what throttles growth? Whether one person joins or one million people join. There's no like oh, we don't have enough inventory, it's all digital. It's not like we need a warehouse to store it and it is hands down. It is the most fulfilling, just like what you were mentioning before. It's unbelievably fulfilling. It's so cool to have worked with your sister, to work with you and to hear your guys' stories and your growth. It's a joy for me every day and that's like. That's why I do it. That's why I do it. So it's the most profitable, it's the most scalable and it's the most fulfilling, hands down. Now your heart has to be in it.
Speaker 2:Yeah, you know what I mean, like is that has to be. Something like this is what I want to do. So what I truly want to do Um, there's a really cool stat I've been sharing. Recently. We did some research because I always love to stay up to date on the research. So, like I said, I've been doing this since 2007 is when I first registered my first domain, and in the last 10 years, the global e-learning market has grown by over 200 billion globally. So it puts it at just over like 320 something billion as its current market evaluation 320 something, I think it's 327.13 billion, and it grew by 200 billion in the last 10 years. I talked to a lot of people that have very distorted, short-term, skewed perspectives. They say like oh, that's it, I should have gotten in. It's too late for me now.
Speaker 2:The same market research companies predict 550 billion increase in the next eight years. So that's more than like two and a half times growth in eight, not 10 years. In eight years. I think we are on the precipice of something big. You see it, the quarter one trend that I've seen with our clients in nine years of teaching this I've been helping people get their business off the ground for nine years. I have never in nine years. True story is the kids would say no cap in nine years. True story is the kids would say no cap to get the riz. I get the riz. Ah, amazing, I love it. I love it.
Speaker 1:We've been spending too much time on tiktok. Yeah, yeah, yeah, we gotta get off we gotta get off tiktok.
Speaker 2:I have never seen more more of our students have bigger growth than right now in 2025. Yeah, clients that are having their biggest Q1, that are doubling the Q1 from last year. They're on track to double their business from last year. Their biggest launches, their biggest months and their biggest quarters Like that is so exciting to me and I don't know.
Speaker 2:It's like the time is now. If it's I'm not here to. I don't like convincing anybody. It's never what I'm going to do, because the only thing I want to convince you of is do what you're here to do. Do what you love, do what lights you up, do what makes you feel like it's not a day of work in your life. I am recording this. Thank you, rachel. On a Saturday, and I have no problem with that, it's fine with me. I'm happy. This doesn't feel like work to me. I feel like I'm having just a conversation with a good friend. So do the thing that lights you up. And if I bring all that up to say if this has been something you wanted to do, it's been nagging at you or you're hearing about it for the first time and it's like pulling you forward. Don't wait.
Speaker 2:And I think that is the first big enemy to people's success is anything that is preventing action. Procrastination, hesitation, perfectionism, overcomplication these are all derivatives of fear. They're all mechanisms of protection. It's safe in the familiar, it's safe in the comfort zone, it's safe on the sidelines or we believe it is, Of course it is. It's safe for your ego. It's safe on the sidelines, and or we believe it is. Of course it is. It's safe for your ego. You don't have to risk anything. You don't have to risk looking bad, making a mistake or being stupid, not knowing how to do something or doing it wrong. You know, I dealt with all that stuff and the antidote is action, and now is the time to get started. Is that, is the bottom line there?
Speaker 1:yeah, and I, I was so afraid. I was so afraid to put myself out there, not necessarily like on social media, but just to like go all in on myself, to bet on myself. And what were you? What were you afraid?
Speaker 2:I was afraid that I was gonna put in all this effort and not build anything successful, so that it would just be like, was it more that if that happened it would just be a bunch of waste of time? It was an ego.
Speaker 1:It was my ego. It was like it's going to hurt so bad if I fail at this. Wow. And I remember like I talked about this on stage this last year, but I remember sitting at my first BBD live and like literally like I was sick the whole week in my stomach because I was like I want this so bad. And I saw and this is something else that I love about you and the community that you've built is we're not talking like one hit wonders here, we're talking like it's like any niche.
Speaker 2:Yes.
Speaker 1:Any skill set, any type of digital product, like, you've got it all. We have somebody that, like teaches people how to knit cats.
Speaker 2:Yes, like crochet kittens.
Speaker 1:Yeah, she like crochets kittens We've got vintage corset making.
Speaker 2:We've got singing lessons. We've got pretty much every musical instrument, including, like music production. You could think of Teaching how to be a voiceover artist like there's.
Speaker 1:There's everything, it's anything in there, and, and, but what you teach and how you teach, it works for any type of online business, anything. And also, you know, because I'm on the inn, I get the inn, I get to go to the events.
Speaker 2:I get to see who's there that, how much, what percentage?
Speaker 1:first off it's like what 90 women? And then what percentage of that are our moms like? Yeah, I mean 99 of the 90 like?
Speaker 2:probably I mean of every age, like some are, like their kids are already you know, out of the house. So to just like, like, literally they're people bringing their newborns or they're pregnant in the room. Yeah, which, and that's one of the house.
Speaker 1:So to just like, like, literally, they're people bringing their newborns or they're pregnant in the room. Yeah, which and that's one of the reasons that I wanted to bring you on the podcast and talk about the training that you're doing next week is, or this week while I'm when this podcast um, yeah, is that there's a reason moms are drawn to you is because this type of business and I'm speaking for myself and all of the other moms that I'm friends with is, like it is such an easy thing to do from home where you can create content whenever you need to. You can, like, you can do it on your phone, you can do it during nap time. Like it is so easy to build something that is beyond the cap ceiling that you get at a W-2 job.
Speaker 1:You know, like the earning potential's there, but it's also the time freedom that you have. Running a business from home is unlike anything else, and this this opportunity to bring in money for your household on your own time whether you're a stay at home mom or you're, or you are working a job like there's so much opportunity in it.
Speaker 2:And and you know the thing is is like we can talk about the money too, right, like we have. I have clients I've worked with. I think what I love is I've had people that, like my sister, her she went in less than 30 days, she was making money and she goes. She set her goal and she said, okay, I want to fill the beta. We can talk about that if people want to. You know know, have an explanation of that. And she goes okay, my goal is three. But. And then she told me, like she got quiet and she's like but honestly, if I'm really being honest, like I just want one, because one will tell me this is doable, and she sold it for I think it was $111. And for I think it was $111. And I knew it was obviously underpriced, but I didn't want to tell her that because I wanted her to experience that. And she later came back and said why did I charge so little? So her goal was three, but her secret goal was I just want one. Just to prove it.
Speaker 2:She had no website. She'd been posting for 30 days, that was it. That was her whole business, was posting on Instagram for 30 days and she goes okay, I'm going to do this. And she got her one, she got more than three, she got seven, and then a week later she calls me and she's like help, I need your help, I need your help. Mayday, mayday. And I'm like what's wrong? And she goes well, I just that joined the seven people and now they told their friends and two more people want to join. What do I do? That's a horrible problem. You don't know. You're screwed. I don't know what to tell you. I'm like bring them in. And so she got her first nine people to pay her. I believe it was $111 each. So she did. I think that adds up to about Is that a thousand dollars and change, or something like that.
Speaker 2:Yeah, in her in her first, you know, 30 days, and that was like I mean I got the text message like two weeks later after that and she's like this is this is my calling. Like I've never felt more fulfilled and lit up in my life. And to work with somebody to make their first thousand dollars and in 30 days, and then to work with someone who, um like we have an example of a client that they just did their first multi seven figure launch, you know, and they were doing well before they even joined or worked with us and now they took a launch from like 500 to almost 2 million, 500,000 to 2 million, and to see it at every level is really cool. We have a client that just came in to do a case study and she just hit her first $670,000 launch one webinar, by the way, she does one webinar, 90 minutes and sells a $3,000 offer and did 670,000. Don't don't go thinking like the memberships are great too but wait a second.
Speaker 1:What am I doing?
Speaker 2:Wait, yeah, I need a $3,000 offer. But that's her, that's her one thing. And and she just had her biggest launch and she came in and then we, we took her out to dinner and Jenny and I gave her strategies Like we just want you to do that again and you'll double. If you do what we say, you'll double it for next time. And but the I bring all this up to say we have people that are doing like their first thousand dollars and we have people doing their first million dollar launches. And here's what I want to say about all of that.
Speaker 2:The biggest flex to use another cool kid word is the person that can generate any amount of revenue in a business profitably, consistently over time. I, I am more, I give more credence and kudos to the $200,000 a year business at a 50% margin, that's growing 5% to 10% year after year for the next 10 years. That's what you should be aiming for. That's what you should look for. Your secret ingredient is time, not some big number. Your secret ingredient is time, not some big number, not something that's like worthy to turn into a headline, but a healthy business that continues to grow off a solid foundation year after year.
Speaker 2:And the reason I say this to anyone listening is that's what you want to look at. You don't want to look at. You know how can I just make some money real quick today, that's great. But how do I have something that consistently grows year after year after year? Because when you get into the stuff Rachel teaches, it's when you're making any amount of additional revenue. It's what you do with that money that comes in that determines if you have long-term wealth and affluence and abundance or not. And I've seen people be wildly successful and their business doesn't do more than half a million a year, but they've been doing it half a million a year for seven years now.
Speaker 1:Yeah, yeah and that, and I think that's really true in the entrepreneurial world. It's so easy to just always be like more, more, more, more more.
Speaker 2:Exactly.
Speaker 1:At some point. You could also just look at this as like if I just made a thousand dollars a month what would that do for my family.
Speaker 1:You know, how, how would that, how would that change our life? Just that little extra money and and I think I think that's also something that we could speak to is like this doesn't you don't have to go out and build like a full-fledged business? You can, it's a hundred percent out there, but you could also just create a very like profitable side gig that you are not working at that much, right, where it's just cash flowing on its own and, and you can create that too. This, the, the.
Speaker 2:There's no boundaries to this there's no boundaries and I called it like. The reason we called my entire training system business by design is that I kind of got sick of everyone out there saying this is the thing, this is it, and I was like bs, I've done it all and it can all work. What it comes down to is personal preference and and it's the last question that people really ask themselves and I think it's the first step in like your own true awakening to your best life is well, what do I want? And you're right, more money is not the answer. More money is not the answer because it's only half an answer. More money at what cost? You know anyone can have more money. If you go rob a bank or steal, you break the law. You can have more money, but at what cost? Yeah, you know anyone can have more money. If you go rob a bank or steal, you break the law. You can have more money, but at what cost? Right.
Speaker 2:And so the bigger picture is what are the terms in which I want to live my life? And that matters because, if I were to, I don't like to tout my accomplishments or anything because it feels like I'm bragging. I don't like to tout my accomplishments or anything, because it feels like I'm bragging. I don't like to brag, but if I had to be like the biggest accomplishment I'm most proud of in my business career, it would be very simply, doing it for 18 years and I've done what I do now for 18 years, or some evolution of it, for 18 years without getting burnt out, without being I got to walk away.
Speaker 2:I hate this. I'm leaving and a lot of people, with whatever career path they do, they can't say they've been doing something for 18 years. And it's because I put myself first, not in a selfish way, but like who am I Rather for the listener, who are you? What are your values? What's important to you, what's your personality like? And are you building a business that supports that or robs you of that? And when you align that business to your values and your temperament, your personality, it doesn't feel like work. You're doing what you love. You know what I mean.
Speaker 1:Exactly what I teach with budgeting. I'm always like if you align your money with what's important to you. It doesn't feel like budgeting anymore right.
Speaker 2:It's true, it's so true. So you got to. That's why it's business by design, because it's life by design.
Speaker 1:Yes, yeah, and it's funny. So I got approached by a mom at our elementary school and she asked me if I wanted to help put on the production, the school play, next year. And my first reaction was no way, I don't have time for that. Like I run a, I run a business. I don't have time to help with the school play. And went home and thought about it some more and I was like what am I doing?
Speaker 1:Like I created this business so that I can do that and like this is way more important to me. Like my kids are only going to be in elementary school for so many years. And so I actually went back to her and I was like, hey, I want to take that back. Like I'm in, I'm going to do it because if I have to give up those important things to build a business, it's not worth it to me. I would rather like stay where I'm at, not build, and and be able to able to experience. Like I want to be able to do that and have the business for forever. I don't want to have to pick and choose.
Speaker 2:That's it, that's it, yeah. Yeah, that's man, that's so important and that's where that's why it just comes back to that Like this is a marathon, you know, and I think very often I think what's something that's served me that I don't see in a lot of people is I'm a very long-term thinker, so I make decisions for my life or my business on a very long-term scale versus like right now, this month, this week. This is the decision, and I think if we took a little bit more of that approach into like what is the life and the business I'm truly building and realizing over time what that makes available for you. Someone goes oh, I only make 100K a year. He's like yeah, but 100K growing by 5% to 10% year after year for the next 10 years is incredible, that's unbelievable.
Speaker 2:That's amazing, so I want people to see it from that vantage point.
Speaker 1:Yeah, yeah. So speak to this. There's a mom listening to this podcast who is thinking that this is what they want. They would like to do something like this. What would you say to her? What would you like? How would you help her move through that?
Speaker 2:Yeah, so there's. There's a question that we need to answer first that I can never answer for anybody. I couldn't answer it for Rachel. I've never been able to answer it for a customer because it's none of my business. It's the most important question because it's the starting point and it's who am I here to serve? And you can't be here to serve everybody. You try to be everything for everyone. You end up being nothing for no one. But there's someone here. You're here to help Rachel is very clear. She's like I'm here to help other moms.
Speaker 2:And once you decide that you're up to the races, because the second question is what do they need help with? Yeah, and when you can start to answer that question, what is birthed or arises from that answer is the first ingredient, the most essential ingredient. Again, this is 18 years of mastery and work with a lot of people. Nothing is more important than this ingredient. Right here, you get this wrong. You're dead in the water. You cannot go any further without this piece, and that is the inception of the offer.
Speaker 2:Everything starts with the offer. You don't have a business. I asked someone. Someone was recently like how do I? Because we were talking about purpose and passion and doing what you love and someone's like how do you tell the difference between an offer and a bit and a business or, excuse me, their hobby in a business? And we all know the answer you can love both things, but only one does what makes money. So so how does one make money? One makes money when they have an offer. It's like I know this is so simple, but you're not going to make money if you don't have an offer. I mean sure there's ways to make money, but to really have your own business where you're in control, you have something for sale.
Speaker 2:And all great offers and, by the way, to have a great business it must be a great offer All great offers are tapping into the, the pre-existing problems of that person that you're here to serve. So if you just say who am I here to serve? And you go, what is it that they're struggling with? What problems do they have? What is it they already want? What is it that has them lay in bed at night and go gosh.
Speaker 2:I wish I had a solution to this. It's just nagging me, pulling at me, bugging me. I'm struggling with this and you can say I can help, I can help. Three magic words can help. Three magic words. Then you have an offer and what we need to do is in the your first 90 days and no longer. And I don't care if you have 10 kids in your first 90 days. We have to get that offer out. And again we have.
Speaker 2:You can give me all the excuses in the world, because I've heard every excuse. I love the excuses because the excuses are just thoughts. They're just thoughts. They're just strung together, sentences of words in your brain that you just blurt out like yeah, but I'm just starting, I don't have an audience, I'm too busy, I don't have the time. These are just thoughts and we feed the thoughts. We become a self-fulfilling prophecy. We don't do it, but there's always a way. There's always a way.
Speaker 2:And if we say I am putting this offer out in 90 days, no matter what, then you will Period. You will find a way because that's how powerful you are. So if you say I don't have the time, then you will not find the time. If you say I don't have an audience, then you will not have an audience. So we are our thoughts, okay, we are the thoughts that we feed. We are the thoughts that we choose to believe. That's how powerful we are.
Speaker 2:And we say despite how small my audience is, despite how new I am in business, despite how unready I feel, despite how busy I am as a mom, I am still going to find a way to put this offer out there. Even if it means I just get to help one person right now, that's the type of person I want to work with. You know, even if it means I just get to help one person right now, that's the type of person I want to work with, because, as they say at the gym, I can't do your pushups for you, well, I can't do your mental gymnastics for you. I can just give you the plan and you either do it or not. And I love that Henry Ford quote, classic which is whether you think you can or you can't you're right.
Speaker 2:And I am wildly more impressed and give all the credence and kudos in the world to the person that overcame all of the noise, the distractions of the mind and the limitations to produce a couple of sales over someone else that's been doing it a long time and made a ton of money. Because that's like what you said, that's the real game here is to say I had these circumstance, I had these limitations, I had these thoughts and I chose to do it anyway and I put something out there. It was scary, I was shaking in the boots the whole time. What am I doing? What am I doing? Am I wasting time? What if no one buys this? The what if? What if? What if? All that stuff? And I did it anyways, and that says something about that individual and that's a really beautiful thing. So that's why in our community we don't celebrate who did the biggest or the best. Who cares about that? We celebrate who overcame the biggest obstacles, who faced the biggest battles, and that is what we should be celebrating. If you say I did it, and I did it in 90 days, and I don't know how I did it and it was messy and I made a hundred mistakes, but I did it. That is worth celebrating and that's what we need to do and that's how we need to approach this, because the time is now and, um, we use. I think I've just become a really I care a lot, so I'd become a really good coach and I can just see all of all the bullshit and there's a lot of bullshit, and the bullshit manifests as inaction and not doing, and not doing, and not doing and not ready, because I'm not ready and I'm not ready to do it because I'm not ready, and you'll never feel ready. You'll never feel ready. Of the most common things and I bet you could say this too, rachel is that when you went and did your first big launch or your first big promotion, you went through everything you prepped, you trained, you planned and then you probably said one of the most common things that we hear all the time, which is no amount of training, could have actually prepared me enough to just do it At some point. I just had to do it and kind of figure out and learn along the way, and that's life. That's life right. So I want whoever wants to do it to be ready to put something out there in 90 days and to realize that it can be easy and simple.
Speaker 2:So we did a series on my podcast and I hope your listeners, if that's cool, that they can have this as like supplementary material. It was a diary entry eight 20-minute diary entries documenting me creating a brand new product. I've had an idea, it's been in my desire, like my own nudge. So I'm my own student right now no joke, I'm not even joking, I'm my own student saying there's a new product birthing for me that I really want to put out there in the world and I decided to document it and I did it in eight episodes and really, um, it's like five episodes, cause three of them were like answering Q and a. One episode was just saying, hey, this is what I'm doing, right. So like five weeks of of work. Um, it really took place over three or four weeks in total when I went down to it and it documented me launching a new product for the first time.
Speaker 2:And the number one feedback that people started sharing with me, which made me so happy, is they said I didn't realize it actually could be this simple and so complication is the ego's way of getting you to procrastinate and stall doing the things that scare you. So here's the results. I don't know if you've heard the. Did you hear the results yet? Oh yeah, oh yeah, I'm still pissed, though.
Speaker 1:I'm still pissed because I didn't get in, so we might have fun on this after the episode.
Speaker 2:Okay, we'll talk about it after. You can yell at me after Okay. So I said 50 spots for this new program, a thousand bucks. And then I said, hey, if you want to promise and agree to give me a testimonial, I'll take $300 off the price. So people either paid a thousand or 700. I said 50 spots or 700. I said 50 spots. So I had a team member press send on the email and then logged in to Kajabi to check and it was already at 116 sales in less than 30 seconds. So she had to close it down. So we close to two and a half X our goal in 30 seconds sold it out and that's really cool.
Speaker 2:I'm, you know, all easy for you, james. Blah, blah, blah. You have an audience, Okay, okay, but I'm following the same process that I teach our students. Now, here's, here's all I did. I'll just you listen to the course chronicles and it'll tell you what I did. But I sent out the first email that said hey, I'm doing this thing, let me know if you're interested. To all those people that said yes, I'm interested, I sent an email to them saying here's what the offer is. And then, on the day I said I was going to release it. I said here's the link to buy it Three emails, and that was it. Okay. Now no sales page, no launch, no webinars, no ads and no product.
Speaker 1:Yeah.
Speaker 2:We're building it from the ground up. I got the first module done and then we're doing live calls and stuff's being added every week. That was it. Now I'm also doing that in the middle of my busiest time of year, which is where we're going to host an event to like 70,000 business owners, where we rent out a studio and we do all this. I mean, it is a very crazy busy time of year and I was able to do that. Yeah Right, and that's what I was trying to show people. It's like if I can do this during this very busy time, blah, blah, blah. So there is two phases, and that was phase two, which is make the offer, and I could do that with three emails in as little as a week time. And so then, if you spent the first I don't know four, eight, 11 weeks building an audience, and then that you're in business. So here's what people don't understand. I sound like an older person here because I go back in my day, rachel.
Speaker 1:You have no idea how. Okay.
Speaker 2:Grandpa, but it's true. You know, in order to like have an online business, I had to learn programming. Yeah, so I read a book on Dreamweaver, which is like the software used to code websites Covered 950 pages. I read it twice, cover to cover, because back when I started, if you wanted an online business you had to build a website. Today, you can go to ChatGPT and you can have ChatGPT write code for you for whatever you want in about 36 seconds. I mean, it's insane. So it's a lot easier today. Yeah, here's an example.
Speaker 2:Building an audience back then was a lot harder. We didn't have ads and we didn't have social media, mm-hmm. Today, the way the algorithms are set up, as you know, they don't care nearly as much of who you are, which is what everyone's still thinking. But who am I to be doing this? The algorithms aren't asking that question. They're saying who's got good content? Oh, you do. Oh, you just started last week, but you got a great big. I have seen accounts blow up because they just put. They just came out of the gate with brand new accounts but unbelievable content and they blow up. So the algorithms don't care who you are, they care what you got. Yeah, and I've watched people build targeted audiences in their easily in their first 90 days. You know short form video, instagram, tiktok, whatever because they have great content.
Speaker 2:And if you've spent your first 90 days building up, building up great content on content on one of these platforms, got to be willing to do that and then driving people to an interest list, a priority list, for your first cohort. That's what my sister did. My sister only did 30 days and she's like I just want to get one person, like I said how much? You got nine. We're in business and then you're never looking back. That's the beautiful thing is, if I can get you.
Speaker 2:The way I teach is people cuss me under the breath all the time because I just want to push you into deep end. Because what I know to be true is that once you get that first sale, you get that first customer to pay you for your content, your expertise, your knowledge, your coaching. There's no going back. There's no going back as long as you stay on the sidelines. You can think and overcomplicate and hem and haw about maybe I'm actually going to do a book. No, I'm going to do a course. You know what I'm actually and you can be spending the next three years of your life doing that. But once you get someone to pay you, there's no going back. Here's an example of this. We ran this free training workshop on helping people just come up with their first product idea. Right, and I did that so fast. People are like. I asked them on a scale of 1 to 10, like where's your level of clarity? People are like 11.
Speaker 2:And then I asked a follow-up question. I said how long have you been waiting for this level of clarity, rachel? I had people say seven years. So sad, I know. So sad I know, and I hope they'll stay with that and launch it. But people are wasting way too much time thinking about all the things instead of just getting out there and helping people.
Speaker 1:Right and imagine all the people that, not just for your own self, but imagine all the people that you could have helped in those seven years.
Speaker 2:the lives that you could have changed.
Speaker 1:Imagine how much you'd grown by then yeah yeah, and and that was that was kind of my experience was like within two months of joining bbd, I had launched the first iteration of what I have today. It's changed and morphed over time as I've learned my market.
Speaker 2:I would say it's evolved, it's a more accurate. Yeah, okay, you didn't like go in a completely different? You allowed it to grow, yeah.
Speaker 1:Yeah, it's a different iteration of what it was at the beginning.
Speaker 1:But it all started with, like this is how I can help. This is what people are telling me they need help with. So let's create a container where I can do that and let it evolve from there. I didn't know what I was doing. I didn't know, like I remember, before I went on my first webinar, texting my sister and being like this is so scary, like I am so scared, and and I just ran another webinar a couple of weeks ago and we were texting before that one and I said, wow, I feel so different now than I did at first because I've done it and because I feel confident in what I do and I know what we offer and how amazing it is and how it helps people. But you have to start somewhere. You know you have to start scared. You have to be OK that it might not turn out how you wanted it to be, but it could be bigger and better. Like, what if it fails? But what if it is bigger and better than you expected it to be?
Speaker 2:So a couple of things. First of all. I'm going to say two things really quick on that. You said the word confidence. A lot of people are looking for confidence, right?
Speaker 2:They don't really understand what confidence is. Confidence is the internal state we feel in the body when our brain has an accurate prediction of how the future is going to turn out. So you just said it. You're like, at first it was so scary. Now I've done it so much, I know how it's going to go and it's all going to be okay. So I'm confident. So anything you do for the first time, there's going to be fear, nervousness or an experience of a lack of confidence because it's new. The more you do it, the more you know oh, it's going to be okay. Oh, this is easier than I thought. Oh, this is actually really fun, let's do it again. And you just cultivate confidence. So confidence comes through the experience of doing it over and over and over again. So you, your brain, starts to accurately predict how it's going to go.
Speaker 1:Yeah, yeah, so there was something else I was going to say, but that I'll at least say that that's good, that was gone.
Speaker 2:Yeah, maybe now that's what happens.
Speaker 1:So Okay, so somebody, you know you're doing this training right now, the one training that you do once a year. That's where I started. It's what changed my life. I said it before, I said it last week in the episode that joining that training was a trajectory change for me, Right it, it started me on a new path, one that I wasn't expecting but has turned into, you know, the best change of my life. Can you talk a little bit about that training and we can put the link for it in the show notes for people to join? But can you talk a little bit about that?
Speaker 2:Yeah, you know it's hard to only talk a little bit about it. I'll just say this is if you're sitting here listening to this and you're like, yes, more please, yes, teach me how. That's what the workshop is. Okay, so it's an entire breakdown of how we built our business. It's teaching you a very solid business foundation, a marketing strategy, and then it's all wrapped in this container of an invitation for your own personal development, your own personal expansion into this role, and it's anchored into this identity concept of the digital CEO, which is the role, the primary role, that your business needs a few to be in. And what I really aim to do is change the way people look at business, look at sales, look at money and look at themselves. It's a very personal, transformational experience. That's why I ask people come live, do the exercise, do the work and show up and do it, and people come out the other end they're a different person, um, and that's that's what I'm here to do. So I can, I can guarantee you, if you show up live, if you do the work, the exercises and the journaling and the we have some like eyes closed processes and stuff like that you will walk away at the end of that, you're a different person, and when you're a different person, you see life through a set of new eyes. So you'll see the potential, the possibilities, um, a bigger, better, brighter future for yourself just by by doing that. But you'll also walk away with this is this is the plan, this is what I, what I need, and there it is.
Speaker 2:Now. If, if you want to go on your own and do it, great. If you want to be a part of our coaching containers and get our, our AI integrations, our software, our resources and our processes and work closer with me, that's great too. You know, I, I encourage anybody that says hey, if you're going to do this, you should, you. You know, in inviting people to invest in themselves, you should be investing in yourself as well. Um, but I, I want people to know it's a whole complete system, it's a whole complete training that you're getting on the rise. And then it just becomes like do you want to do it yourself? You want to do it with somebody? And, and both are wonderful. You know, one takes a little bit longer, you know, but hey, that's to each their own, but you'll walk away with a complete plan.
Speaker 1:And I think that's the most important piece. The trainings are long. You'll get the welcome to James's world.
Speaker 2:You know, I mean, I have a lot to, I have a lot to say and I think I like, I don't like to leave any stone unturned. Yeah, you know, I can't do what I need to do in an hour, so the trainings are about two and a half hours each, so buckle up for that. There are replays, of course, so you come for what you can. If you're like I got to go, the replays are there and watch it, but consume the entire experience, because we have and Rachel's one of them, I have, I can. I share your, your message, I have it. I saved the testimonial testimonial. So I found a message from Rachel and here it is. I'm going to bring it up right now. So I have it. Oh, wait, hold on, hold on here, let's see. There it is. I got to expand it because it was all small.
Speaker 2:This is from last summer and she said you said, watching the rise this year has made me really reflect on what has happened over the past 12 months. I watched it last year as I was struggling, frustrating mom who wanted so bad to have a business. Do you remember writing this? Oh, 100% yeah, but I was confused on what steps to take and how to get there. I thought, in order to have a business, I'd have to give up time with my four children, and I was scared shitless of failure. And you joined us, became a client last year. Today I hit my first six-figure year as an entrepreneur Six figures as an entrepreneur. It's so serendipitous that it happened during this year's training, because it's like I've come full circle watching today and thinking about where I was. Last year I had no idea how I would hit my big goal of 100K, so that was the goal you set for yourself in the training last year 2023. Yeah, yeah, the year before, yeah.
Speaker 1:So I heard this I think you shared it on a podcast episode. I heard it and I thought I'm going to go see where we are in 2025. And so first year, 100k. This year we're going to hit 400K total like since 2023 to 2025. So in one year we did 300K 2023 to 2025. So in one year we did 300 K. And it's like to hear that first year. And as you were talking about this training, I was like I'm going to watch it again. I watch it every year too, because I'm a different person, right. I'm a different business owner than I was even last year and in 2023, and I get different things from it. And so it's like every year, it's kind of fun to go back and see what, what's different, what's changed, how have, how have we grown?
Speaker 2:And it makes me so happy because you know what, rachel? I'm a different person too. Yeah, yeah, I've learned and grown so much in the past 12 months. My business is very different in the last 12 months and there's so like my whole weekend. This weekend is like what else am I adding, changing, moving around and putting into this training that needs to be, needs to come through and needs to be heard by people you know, and so I love it.
Speaker 2:And we have a special invitation for all of our existing BBD members to come back and rewatch it and they do, because it really, for people that are already in business, it's like it's an audit, it's a check in, it's like it's like getting your physical, you know, like we go to the doctor and we're like we get the checkup. It's like why aren't we doing that with the business? So if you're new, come, because we meet you where you're at. There's a way in which it is taught. I can't explain it, but it was the intent I set out to create. As I say, I want a person who started yesterday and someone at seven figures to be sitting next to each other in the same room and both have their minds blown.
Speaker 2:Yeah, because it's not teaching. It's just teaching something that's unique to everybody at every level that they're at, and I think that's the funnest part about the training. So, um, it's very, you know, reflective and has us as go in and look at what we're, what our own blind spots, limitations, are what, what we're, why we're really called to do this type of work, and and and how to turn that into a business. So, um, it's a, it's a fun experience. I said it's hard for me to talk about it in just a small container, but, um, that's what it is and it's totally free. It's totally free, I think, the best compliment I can get. Obviously, you have someone like Rachel she wrote that post last year, about the previous year but people say they've bought the $1,000 courses and they don't get nearly as much value from those programs they do from this free training. So that's why we do it.
Speaker 1:Yeah, totally 100%, and I'm going to be there. I hope you'll come, I hope whoever's listening to this. If you've made it this far into the episode, you know you have nothing to lose right by showing up and seeing what it is, Even if it inspires you to go do something completely differently worth it. Best investment. Your time is the best investment you could make right now?
Speaker 2:yeah, and yourself.
Speaker 1:Well, thank you so much, james rachel. Anything else that you're thinking of, anything else you want to share before we wrap it up um, no, I think, I think that's it.
Speaker 2:I, I really think that's it. I, I, um, I always have so much and I could. I could go on for days and and whatnot. But if you're, if I think, rachel, you hit the nail on the head. If you've, if you're still listening, you can't discredit that. There's something calling you to be intrigued by this and want to do it.
Speaker 2:And I, I'm just a firm believer of find your coaches, find your mentors, find the people that have been there. Done that, not because you need to put them on a pedestal or you know worship or anything, no, don't do that but because they're going to get you where you want to go faster. Period. I, when I made that decision that I will always invest in myself and always invest in mentors whether it was free or paid, it's investing with your time or any type of energy I, it catapulted me. So if you're not liking me or I'm giving off a bad vibe for you or something like, okay, go find. Go find your person. I'm not everyone's person. I'm not, I'm not, I'm and you won't be ever that person for everybody, yeah, and that's wonderful. I'm just being me, I want you to be you, and if you're resonating with this, you're buckle up because it's it's going to be a really fun week. Um, there's a lot we do there and I think you're going to get it. You're going to get a ton of value.
Speaker 1:Yeah, and because I'm the one inviting you into James's world, because I'm the one here sharing about him, like I want to be a resource as well. Right, I'm so passionate about the work that I do building Like I've talked about how amazing building a business is, and so you know I also love being in James's world because I get to help other people who have questions or who need things. So this is also an invitation to anyone who's listening Reach out to me specifically and ask me questions, because James is a very popular person and sometimes it's hard to get here. Sometimes it's hard when he's got so many people that need his help. But there are so many people in his community that are successful in business and willing to help, and I am one of them, and I am here as service as well because I want this for as many women as possible. That's awesome.
Speaker 1:Because it's changed our family and our lives so much.
Speaker 2:Yeah, no, that's beautiful. Thank you, rachel.
Speaker 1:I appreciate you saying that, and thank you, james, for being here. We'll link up your podcast in the show notes. James' podcast is one of my favorite. It's one of the only podcasts that I listen to like every week, so that's saying something. Thank you and we'll link up the link to the training as well. And you know you can go follow James on social media James Wedmore.
Speaker 2:Please do. Yeah, I'm over on Instagram. James Wedmore.
Speaker 1:So James has a background in film.
Speaker 2:You didn't share this. That's his, that was his major, and so I feel like the, the movies that you craft are unlike anybody. We both get to use the creative you know visual storytelling and infuse it into the work that we do. So we love, we love making videos of all sorts in the business.
Speaker 1:It's a really fun aspect for us, so yeah, Well, we didn't even talk about Jenny and the whole gem that she is, but she'll be at the rise.
Speaker 2:She'll be there so people can meet her.
Speaker 1:She is another gem of a human and is amazing as well, so okay, thanks, james for coming, and my pleasure. We'll see you in a couple of days.
Speaker 2:Yeah, Thanks, Rachel Thanks everyone.
Speaker 1:Thanks, guys. Thanks so much for tuning into this episode of the Money Mom podcast. I hope you're walking away feeling inspired, empowered and ready to take the next step toward financial confidence and freedom for your family. If you've loved today's episode, it would mean so much to me if you'd subscribe, leave a review and share this podcast with another mom who could use a little extra encouragement on her money journey. And don't forget to connect with me on Instagram at HeyRachelCoons, or you can join our thriving money mom club for even more tips, support and resources to help you save, spend and build wealth intentionally. You've got this, mama, and I'm here to cheer you on every step of the way. Until next time, remember. Every dollar you manage with purpose is another step toward the life you. Until next time, remember every dollar you manage with purpose is another step toward the life you've been dreaming of. I'll see you back here soon on our next episode.
