The Money Mom Podcast
Welcome to The Money Mom Podcast, the ultimate guide for moms who want to take control of their finances, crush debt, and create a life of financial freedom and abundance. Hosted by Rachel Coons, a budgeting expert and mom of three, this podcast is your go-to resource for practical tips, mindset shifts, and empowering strategies to help you manage your money with confidence.
Whether you’re navigating grocery budgets, tackling debt, or dreaming of building wealth for your family, each episode offers bite-sized, actionable advice to make money management simple, stress-free, and even enjoyable. With relatable stories, expert insights, and a dose of mom-to-mom encouragement, you'll learn how to transform your finances—one small step at a time.
Tune in every week to discover how to save more, spend smarter, and feel empowered to create the financial life you deserve. Because when moms thrive financially, families flourish.
The Money Mom Podcast
114: Why 80% of Budgets Fail Within 3 Months (And What Actually Works Instead)
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If you've tried budgeting and it never seems to stick, I want you to hear this: you are not the problem.
That's not just something nice to say. That's behavioral economics. The actual science of how humans make financial decisions tells us that the way most people budget was never going to work in the first place.
In this episode, I'm breaking down exactly why willpower is one of the worst tools you can use to manage your money, and what to build instead so your finances actually run without you having to white-knuckle it every single month.
We cover:
- Why 80% of people quit their budget within three months (and why it has nothing to do with discipline)
- The real reason a bad day can derail three months of financial progress
- How decision fatigue is quietly working against every money goal you've set
- Why shame makes overspending worse, not better
- The RESET Method and the five ingredients you need for a money system that actually sticks
- What finally changed my financial life after years of trying harder and getting nowhere
Because the goal was never to be more disciplined. The goal is to build a system that works even when you're tired, busy, or just having a hard week.
You don't need more willpower. You need a better system.
🎧 Press play and let's build one together
xoxo,
Rachel
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Register for Business Breakthrough Experience: http://www.jameswedmoretraining.com/a/2148272142/LcoDSfh7
Join me for my free training to learn the 5-step RESET Framework: Register HERE
Why Budgets Fail So Often
SPEAKER_0080% of people who try to start a budget will fail within three months. 80%. That's not a motivational stat. That is behavioral economics. And it's the actual science of how humans make financial decisions. So here's what that means for you. If you've tried budgeting and it hasn't stuck, you are not the problem. The strategy is the problem. Because budgeting the way that most people do it requires something we like to call willpower. And willpower is genuinely one of the worst tools you can use to manage
The Willpower Trap And The Cycle
SPEAKER_00your money. Today I'm going to show you exactly, today I'm going to show you exactly why that is and what works instead. Here's what most people do when they try to get in control of their money. Does that sound familiar? Here's the thing that no one tells you that cycle of getting on budget and getting off budget and getting back on budget isn't a discipline problem. There's something else happening here that you don't even know about. You were handed a money system that requires you to constantly override your natural impulses, your natural emotions, and your behaviors every single day in order for that money system to work. That's not a correct financial system. That's just a punishment within a spreadsheet. I know this firsthand because when I was a young mom of four kids, we were in hundreds of thousands of dollars of debt. And I knew, I knew that I was supposed to budget every month. But every time I sat down to do it, I was exhausted. It felt super time consuming. It felt irritating. And I couldn't make myself do it consistently over time. No matter how much I wanted the outcome of being able to pay off the debt, I didn't actually lack the motivation to do that. The motivation was there because I wanted to buy a house. I wanted to get out of debt. I wanted that financial freedom. I wanted to feel better about our money situation. I just kept running out of the willpower to do it. And that's the part that nobody talks about.
Decision Fatigue, Shame, And Emotion
SPEAKER_00Let me explain what's actually going on in your brain when you try to use willpower to manage your money. Your brain has a limited amount of decision-making energy every single day. Researchers call this decision fatigue. And the more decisions that you have to make throughout a day, which as a mom, I'm willing to bet that you're making a lot of decisions every day. You're deciding what to cook, what to say in a text message, when to take the kids to school, how to handle a situation with a teacher. That leaves you with less capacity for financial discipline. And then by the time most women sit down to think about their money and work out the spreadsheets, they're already running on empty. And then we add shame to the mix. Because most of us grew up with the message that if you're bad with money or that if you're not budgeting correctly, it's a character flaw, that you're irresponsible, that you're bad at being an adult, or you just have terrible self-control. So then when you try and you fail, it doesn't just feel like you missed a budget category. It makes you feel like you failed as a person, a wife, a mother. And then that shame makes it harder to control your money, not easier. Here's the other thing that behavioral economics tells us humans aren't rational. We are heavily driven by emotion. And we are going to make most of our financial decisions in the moment based on how we feel, not based on what we planned three weeks ago in a spreadsheet. Your brain was not built for the kind of consistent rule following, override your impulse's money management that traditional budgeting demands. So I hope this makes you feel like I'm not the broken one. I'm just a human doing human things.
Build A System That Runs Itself
SPEAKER_00So here's what I want you to sit with instead. The goal was never to be more disciplined with your money. The goal is to build a financial system that works without you relying on your discipline. Think about it this way: if you want to eat healthier, one option you could do is just to white knuckle it every time you open the fridge. Another option is to just keep the things that you want to eat in your house and keep the stuff that you don't want to eat out of your house. The same result of eating healthy, but a completely different amount of effort to do so. What actually changed my financial life wasn't trying harder. It was taking myself out of the equation. It was automating my finances. So I built a money where money moved before I could spend it, before my emotions got involved, before a bad day could derail three months' worth of progress. That actually changed everything, not because I suddenly had more discipline or willpower, but because I stopped needing the discipline in the first place. And if this is already hitting close to home to you, if you're sitting there like, yes, this is me, I get this. I want you to know I actually have a free training that walks you through this. It's called Why Budgets Don't Work for Your Money and What Does. And it's gonna break down how to reset your finances without white-knuckling a budget every month. I'll link that in the description below. But keep watching because I'm about to give you the framework right
The RESET Method Framework
SPEAKER_00now. So what you actually need for your money is a system, not more self-control. And the framework that I use with my clients inside the Money Mom Club is called the reset method. I'm gonna give you the overview here and then the deep dive is in my free training. But here's how it works: I want you to imagine that your finances are like baking a cake. And when you're baking a cake, you need ingredients. And you need all of the ingredients to make that cake turn out. You're gonna need the flour, you're gonna need the sugar, you're gonna need the butter, you're gonna need the vanilla and the salt and the eggs. If you tried to bake a cake with just the flour, it's not gonna turn out, right? So when we create a money system that actually works long term, you're gonna need all five of the ingredients working together. So here's what, so here's what the reset framework stands for. R stands for your relationship with money. Like I said, humans are highly emotional. And unless we deal with the emotions driving your behaviors, you're never gonna be able to actually fix the behavior. Healing your relationship with money, resetting your nervous system to experience abundance is the first step to feeling better and more in control of your money. E stands for education because you need to understand how money actually works, not just tips and tricks, but real financial literacy. Like understanding how interest compounds so you can make it work for you instead of against you. This is the knowledge that empowers you to make confident decisions instead of guessing and hoping. S stands for systematize. This is the step that changes everything, where you actually build the automations. When you create systems in your life, you can automatically move your money to savings or to investments or to an emergency fund, to bills. When you create systems in your life, you can automatically move your money to savings, to bills, towards your future goals, towards an emergency fund before emotions get involved. You're not relying on remembering, you're not relying on willpower. The system will run without you. E stands for execution because knowledge without implementation keeps you stuck. Most people know what to do with your money. It's about taking your knowledge and education and actually turning it into action that will move the needle. And T stands for transformation. This is the result. This is where stress becomes confidence, where avoiding your bank account becomes opening it with pride, where I can never, where I can never get ahead becomes I'm actually making real progress. The reset method isn't about perfection with your money. It's about building something that works even when you're tired, even when you're busy, even when you're just a human. You don't need more discipline. You don't need to want it more. You don't need to be a different. You need a system that's built for how humans actually behave, not how we wished we behaved. And that's what the reset framework is. That's exactly why I work through it in my training, why budgets don't work for your money and what does. I'll show you how to reset your finances so it actually feels easy. So you can build a plan that runs without willpower and finally feel confident and in control with your money, without restriction, without shame, and without starting over every month.
Make It Easy And Share It
SPEAKER_00The link is below in the description. Go watch it. And if this video helped you, share it with someone who needs to hear it. I'll see you in the next video.