#24 Answering the Tough Questions

• Five tactics to handle challenging questions:
  •  Bridging: Acknowledge the question, then pivot to your key message
  •  Reframing: Clarify your stance and move the conversation to favorable ground
  •  Three R's (Regret, Reason, Remedy): Show humility, provide context, and offer a solution
  •  Flagging: Verbally highlight your most important points
  •  Personalizing: Use short stories to relate and resonate with the audience
• Practice these techniques, especially bridging, reframing, and personalizing
• For mistakes, use the Three R's response
• Answering tough questions isn't about dodging but staying true to your message and connecting with voters

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