The Hand Framework for Persuasive Speeches:Thumb - The GoalWhat you want your audience to dd, and why they aren't doing it already?Shapes every part of your talkIndex Finger - The HookStar...

Applying "One Statistic, One Story, One Solution" to Education Reform:One Strong Statistic:$22,000 in funding per student in PennsylvaniaSupporting number: Nearly $7 billion in school district reservesOn...

The 10 Call Rule: How 1 Hour a Week Transforms FundraisingZig Ziglar's principle: "You don't have to be great to start, but you have to start to be great"Persistence matters more than perfection in fundraising

The Noun Exercise - Finding the Right Story:Challenge: Identifying compelling stories that illustrate policy impactsSolution: Use the "Noun Exercise" from Kindra Hall's book "Stories That S...

Regional Approach - Tailoring the Message:Consider regional perspectives (Bucks County vs. Westmoreland County)Simplify complex issues like RGGI (Regional Greenhouse Gas Initiative)One Strong Statistic: "Pennsy...

One Strong Statistic:State spending has grown 40% in five years to $50 billionCreate contrast: Government grew 40% while average paychecks barely changedFocus on memorability over precisionOne Relatabl...

Florence Nightingale's persuasive approach to reforming military hospitals:One StatisticNeed clear, memorable numberHelp people realize seriousness of problemExample: 2,800 preventable deaths in one month

Franklin's "Join, or Die" snake cartoon became America's first political cartoonSimple image of snake cut into parts representing coloniesBecame 18th-century version of viral memeFranklin's visual persua...

The Scrooge Story StrategyDickens' insight: People are moved by stories, not statisticsA Christmas Carol changed public opinion and led to real policy changesThe Scrooge Story Strategy - Three-Part Framework:

The election is over and here's what to do next. For Candidates Who Didn't Win:Keep the NetworkMaintain connections with supporters and donorsSend handwritten thank-you notesGive Yours...

Scott Sagan's quote: "Things that have never happened before happen all the time"Amanda Ripley's Survival Arc:DenialDeliberationDecisive ActionOODA Loop for rapid decision-making:

The Feel, Felt, Found technique is a classic sales approach for connecting with peopleIt involves three steps:Feel: Acknowledge someone's concernFelt: Explain that you and others have felt the sameFound: ...

Eisenhower's 1952 "I will go to Korea" speech provides a template for addressing undecided votersKey elements of Eisenhower's approach:Respect and honor past sacrificesShow what's changed and offer a plan...

Close elections happen frequently, with some decided by just 1 or 2 votesDoor-to-door campaigning is a secret weapon for reaching undecided votersPersonal follow-up with a handwritten postcard can leave a lasting impressi...

Importance of listening to voters' actual words:Voters often use specific phrases to describe election issuesThese phrases can be powerful for campaign messagingExamples:"Figure out the election"...

Creating memorable introductions and discussing issues:Allan Dib's formula for introductions: Problem + Solution + StoryExample for an electrician: "You know how [Problem: there's that one light that doesn't work]? Well, [S...

When going door-to-door, think of building trust as climbing three steps:Are You Normal?Quickly establish common ground and relatabilityPrepare a brief introduction showing you're part of the community

Like a LEGO minifig, a powerful stump speech requires three key components:  1. Head – Logical Appeals: Facts, statistics, and logical arguments  2. Body – Emotional Appeals: Stories and vivid pictures to connect...

In the 1980's a $640 toilet seat became a powerful symbol of government wasteA single, well-chosen number can make your point and stick in people's mindsEffective shocking statistics are:RelatableHave emo...

Peggy Noonan wrote a memorable speech for President Reagan commemorating the 40th anniversary of D-Day by focusing on one main storyShe told the story of 225 Rangers scaling the cliffs of Pointe du Hoc, using vivid details and actio...

Since 2020, local news organizations have increasingly conducted interviews via Zoom. To improve your look on Zoom, focus on:  1. Lighting     - Use three-point lighting: two adjustable LED lights...

TV interviews come in two forms: in-studio and field interviewsAsk if the interview is live or pre-recorded and how long it will beFor in-studio interviews:Wear solid colors, avoid noisy jewelry, and expect to be ...

Candidates will encounter two main types of radio interviews: Talk Radio and News RadioFor Talk Radio interviews (5-8 minutes, live):Plan: Know your audience, have one main point, prepare stories, and decide ...

Answering unscripted questions is like using a microwave: you have to respond spontaneously in secondsTo make a spontaneous answer great, use structure and time constraintsTwo tactics for concise and effective unscripted ...

Five tactics to handle challenging questions: Bridging: Acknowledge the question, then pivot to your key message Reframing: Clarify your stance and move the conversation to favorable ground