Winning Edge
Giving you the tools to lead and influence in the policy arena.
Podcasting since 2023 • 77 episodes
Winning Edge
Latest Episodes
#77 The Hand Trick Great Speakers Use
The Margaret Thatcher Story:Late 1970s: Thatcher knew the election would be decided by televisionKnew she wasn't good at TVHired media advisor Gordon Reece, former TV producerReece relentlessly film...
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3:49
#76 Persuade with Visuals: The Cuba Map Strategy
The Historical Story:Spring 1962: General David Shoup at White House meeting about potential Cuba invasionUsed two transparencies to make his point about invasion difficultyFirst transparency: Cuba map overl...
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4:40
#75 How to Fight Back Against FUD
The 1960 Attack:Democrats ran ad: "Would you buy a used car from this man?" with Nixon's picturePurpose: attack with Fear, Uncertainty, and Doubt (FUD)1960: Fighting Emotion with Facts (Failed)
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7:04