Every candidate needs a short gas station pitch: the 60–90 second version of why you’re running.It’s the answer you give at a gas station, a coffee shop, or the church lobby when someone asks, “So why are you running?”<...

After ending Seinfeld, Jerry Seinfeld threw out his old material and rebuilt a stand-up act from scratch. In the documentary Comedian, you see even a legend bomb, forget punchlines, and get heckled—then keep going....

Most candidates don’t fail at fundraising because they can’t do it.They fail because they never get started.In this episode, we break down why systems beat goals when it comes to raising money—and how a small, repeatable fundr...

Most people know how to start a story. But few know how to keep people listening once they’re in it. In this episode, we break down what actually makes the middle of a story work, using

The hardest part of storytelling is knowing where to begin.Most people start with way too much setup… or none at all.Use one simple formula to fix it:“So…” + Specific Time + Person + Action + Place + Goal/Tension...