Winning Edge

#65 The Middle of a Good Story

Commonwealth Partners

Most people know how to start a story. But few know how to keep people listening once they’re in it. 

In this episode, we break down what actually makes the middle of a story work, using a Nate Bargatze clip (played in the episode) as the case study.

Key ideas:

  • Why great storytellers rely heavily on dialogue
  • How two or three details can paint an entire scene
  • Why stories move through action and reaction, not timelines
  • The difference between a story and a Wikipedia entry
  • How cause-and-effect keeps listeners engaged

A simple framework to use immediately:

  • Open strong
  • Add dialogue
  • Add a few details
  • Show action then reaction

Good stories are never great the first time. You need to test it, revise it, and tell it again.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.