Winning Edge
Giving you the tools to lead and influence in the policy arena.
Winning Edge
#77 The Hand Trick Great Speakers Use
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The Margaret Thatcher Story:
- Late 1970s: Thatcher knew the election would be decided by television
- Knew she wasn't good at TV
- Hired media advisor Gordon Reece, former TV producer
- Reece relentlessly filmed her, reviewed footage together
- Worked on appearance, body language, and voice (from breathy/nervous to lower/commanding)
- Conducted private polls after appearances to adjust approach
- Eventually got comfortable on camera and won election as Prime Minister
The Lesson:
- Thatcher wasn't a natural
- She improved one little thing at a time
- No silver bullet for getting better on camera or stage
- Small things you can practice and improve
This Week's Skill - The Hand Trick (from YouTuber Vinh Giang):
The Rule:
- Your right hand = the past
- Your left hand = the future
Why It Works:
- Feels off when you try it
- From audience's perspective: past on their left, future on their right
- We read left to right and watch videos with left-to-right progress bars
- Feels correct to the audience
Advanced Version:
- Stand on right side when talking about past
- Take a few steps left when talking about future
- Signifies moving forward in time
Bottom Line: Your right hand is the past, your left hand is the future. Get better at presenting by improving one small tactic at a time.
Source: Video of TV Interview for BBC Campaign '79: https://www.margaretthatcher.org/document/133935 (check out 2:05 for some of the craziest 1970's sideburns you've ever seen)
For more tips on improving your speaking skills, refer to the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
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