Episode 067: Menopause, Meet Your New Natural Health App

You can Google a menopause symptom in five seconds and still feel more confused than when you started. That’s the tension we’re living in: unlimited information, limited clarity, and almost no time to sort what’s credible, what’s safe, and what actually fits our bodies. So when we heard about Natura AI, a natural health AI built to remember you, we wanted to know what it really is and what it isn’t.

We’re joined by co-founders Nate and Callie for a candid, practical conversation about how their personalized AI health app works, why they built it, and how it’s different from a generic chatbot. We dig into the intake process that creates a long-term health profile, how the model uses that context to tailor answers, and why that matters for midlife women navigating perimenopause and menopause. Think hormone shifts, sleep disruption, night sweats, anxiety, supplement questions, and potential interactions, all changing over time.

We also pressure-test the hard parts: validating sources, safety guardrails, and the boundaries between education and medical care. Then we run a live example for waking up at 3 a.m. with a racing heart and stress, and talk through how features like voice input, photo ingredient scanning, and Apple Health integration make this feel usable in real life. Finally, we get direct about data privacy, encryption, and why they refuse sponsors and won’t sell user data.

If you’re trying to make confident decisions about natural health, hormone support, and midlife wellness without spending hours in a research rabbit hole, this one is for you. Subscribe, share it with a friend, and leave a review so more women can find the show.

Websites: 

NaturaAI: www.mynatura.ai

Website: https://www.midovia.com/
Instagram: https://www.instagram.com/mymidovia
LinkedIn: http://www.linkedin.com/midovia
Email Us: info@midovia.com

MiDOViA is dedicated to changing the narrative about menopause by educating, raising awareness & supporting women in this stage of life, both at home and in the workplace. Visit midovia.com to learn more.

The information, including but not limited to, text, graphics, images & other material contained on this website are for informational purposes only. No material on this site is intended to be a substitute for professional medical advice, diagnosis or treatment. 

Transcript

Trust Issues In Health Information

0:00

Welcome to the Medovia Menopause Podcast, your trusted source for information about menopause and midlife. Join us each episode as we have great conversations with great people. Tune in and enjoy the show. Welcome back, everyone. Today's conversation sits right at the intersection of something I know many of you are already navigating every single day. Your health, your questions, and trying to figure out what information you can actually trust. If we're being honest, we're living in a time where we can Google anything, you can ask AI anything, and yet so many people are still so confused or overwhelmed and not fully supported. So when I heard about Natura AI, I was intrigued. I've known one of the co-founders for a very long time, and I knew I had to find out more. Natura AI describes it as the smartest AI in natural health and the only one that actually remembers you. It's not a chat box pulling generic answers, but something that's continuing learning your health profile, looking at research, checking interactions, and helping you connect the dots. But of course, with anything in the health space, especially AI, there are a lot of questions. So today, Kim and I are sitting down with the co-founders to really understand what this is, why they built it, how it works, and most importantly, what it actually means for you, especially if you're navigating midlife health, perimenopause, menopause, and everything that comes with it. We're going to talk about the promise, the practicality, and also the boundaries, because this is an area that we need both innovation and discernment. So let's get into it. Nate and Callie, welcome to the show. So excited to have you on. Thanks for having us, April and Kim. Yeah, of course. We're excited for this conversation. We love having chats with people that we know, especially when you are on the cutting edge of innovation.

Why Natura AI Had To Exist

2:07

So I want to start off with your story, because like most founders, you find a gap in your own life and you fill it. So what was happening in your lives when you said to yourself, you know what, this needs to exist? Yeah, good, good, good question. Um starting off, I'd say that this wasn't like a, you know, this started multiple years ago. This wasn't uh, we're gonna make a product in two years and it's gonna do this. I think this just naturally evolved. And so going all the way back when Callie and I started dating, I mean, we weren't crunchy at all. And you know, we're eating Chick-fil-A and having shakes, going to the movies, and um not that we didn't take our health seriously, but I I would say not as seriously as we do now. Now, a little bit fast-forwarding after we got married and Callie was pregnant with uh our oldest Millie, um, that's kind of when everything started to change. And so uh she really wanted to, you know, take care of Millie inside the womb and make the right choices and um just be very conscious about what she's putting in her body and also the baby's body. And so there was a lot of lifestyle shifts. And uh all of a sudden, you know, I'd come home and our cutting boards that are are switched out because to avoid microplastics, and there's these uh circadian light bulbs in our lamps, and it's everything's been and you know, Kelly's like, hey babe, I bought you some uh natural fiber underwear, and you're gonna switch out your switch out your whole wardrobe, and um, which is awesome. And I'm like, all right, totally on board. I'm gonna dive all in. Uh, but there's a lot of information and there's a lot of changes happening, and um, she's she's home full-time with the kids, and so there's a lot of research that she could do. You could listen to podcasts, watch videos, and understand it. And like, I felt like I was behind. And that's kind of the origin story of Natura AI is it started off as just a personal product. Uh, I have a tech background in software engineering, and so I just built something small that to like help me understand is like, all right, she just said we're switching to uh taking Ashwagonda. What the heck's Ashwagonda? And so without having to do, you know, 30 minutes of research, just like a quick five-minute recap of like this is what Aswagon is. And so that was helpful for me. And started to grow. And then after conversations, we were like, this could be useful for a whole bunch of other people, and kind of took the leap of let's make this a product that we can share, publish it to um, we're actually global now, but I mean, uh we're in what like 14 or 15 different countries. Um, but give it to people who who are in the same boat of they're trying to make the transition um or trying to um understand their health better, understand why things are are are happening. And so we kind of created this product that helped us and we want it to help others too. Love it.

The Natural Health Research Rabbit Hole

5:14

So, Callie, how you went on a on a health kick when you were when you were pregnant with Millie. What happened? Where'd you get your information? Why natural health? Like what what sort of got you got you there? Yeah, I just it was kind of like Nate was saying, just like a slow road of like, oh, I'm gonna change our toothpaste ran out. So I'm gonna just kind of find like maybe a little bit better one. It wasn't like I know there's a lot of people that like hear information and then they do a complete lifestyle overhaul. One, we didn't have the budget for that, and two, it that felt really overwhelming. So it's just been like really slow. And the more I've learned through like just podcasts and um like reading things, I've been like, hey, I think this is gonna be better for us down the long haul. And I don't like we still use Western medicine for sure. Like, obviously, they're great in diagnostics, anything like viral, bacterial, um acute emergencies, right? But natural health is all about like uh longevity optimization, right? How does our body naturally function and how can we support that? So it's gonna have things like chronic disease prevention and lifestyle medicine, reducing toxic burdens, things like that, um, that help you just live better without having to rely on like, oh, I'm on a statin, I'm on an SSRI. It's like I'm on magnesium and I use red light therapy, things that are supporting your body rather than like taking full control of it. No, it makes sense. I imagine, and this is a story I'm telling myself. So tell me if the story's not true and correct me, but I imagine um before your app, as you were researching all of the various products that you were um thinking about switching to and what you were putting in your body, did you find that that was frustrating and that it was time consuming? I'm assuming the answer is yes, that you did a lot of Googling and looking online and getting um conflicting information. What did that rabbit hole look like for you? And was it a rabbit hole? It was definitely a rabbit hole. And it's hard because Google feels basically impossible to research anything natural health-wise. So I'd be on like social media, jumping from like this naturopathic doctor and this lifestyle influencer, and I'm like looking through their highlights, I'm looking through their posts, and I'm like, is this credible research to be searching on Instagram? And so I'm like going from like Millie would get like a little rash or a sickness, and I'm like, okay, I'm gonna go to this, I know this nurse on Instagram, and then I'm gonna go to this doctor, and then I'm gonna look here. And it'd be like 45 minutes just to like find like, oh, you should use like a beeswax lotion. Yeah. Yeah. You won't really have time, 45 minutes for that. Yeah. That's the that's why I asked the question, right? Especially when you have little ones or your life is busy. Um, you know, we all have a lot going on in our lives. We don't have 45 minutes to research a rash, like which I think is is one of the one of the benefits of your app. Um, I've been using it, Kim's been using it, and it's amazing because it's literally on your at your fingertips. So I want to kind of move into the um the audience experience, right?

Onboarding That Builds Your Profile

8:25

When they come to your app and they open it for the first time, tell me what the experience, tell me what that looks like. Yeah, I'd say that's like a strong suit and an area that we take pride in is the onboarding and intake process. Um for Natura AI to work well for you, it needs to know who you are. It needs to know what what you're doing, how active you are, do you have any dietary restrictions? Are you are you struggling with anything? And so the right after you you you sign up, you spend a decent amount of time kind of setting up your health profile and answering this kind of this intake form of who you are and how can Natura help you. And then through that, in the back end, it creates this um digital neural network of you, and then it's just gonna constantly expand over time and add to it and um basically develop this digital profile that will be with you for your entire time working with Natura. That's so interesting. So the information that I feed it up front is helpful. So we want to spend a little bit of time entering that information so that the app will feed back information to us that fit our personal profile, right? Um, and you say that it's not a chat bot. What what do you mean by that? Because I think I think there is a misconception uh with a lot of people, what is a chat bot, right? So maybe you can identify or or explain what a chat bot is first, and then how your app is not a chat bot. Give us that differentiation.

Specialist AI Versus Generic Chatbots

10:10

Yeah, that's a good question. Um let's just start off. I think probably most people on here know who know what chat GPT is. And chat GPT is an LLM, which stands for large language model. And it's been trained on um billions of parameters. And so you have like a smaller model might be trained on 30 billion parameters, which is like a parameter could be like cookie, cake, orange, banana, apple, all like all those are like different parameters, like things. And so ChatGPT, a chat bot, is um like or uh Claude is has a lot of knowledge and it's very, very widespread, and it has a little bit of information about a lot. Now, what Natura is, is a trained LLM that's specifically focused on natural health. So there's no correlation, there's there's no connection about automotive or um you know construction or things like that, and so it won't hallucinate because it's an entire data set and it's continuing to grow, is all about natural health. And a chatbot will essentially you have your prompt of tell me about uh magnesium medicine, and it'll try to go search the web and understand what are trending big topics, what does it find about um magnesium now natura and how it works in the back end, and without trying to get too technical, it's this process called RAG. It's a six-step ingestion process, and so we have the the basically the front half is we have all of these um algorithms and AI workers that are searching the internet, searching social media, searching verified sources and just ingesting data, good and bad, so it has a good correlation of what's right, what's wrong. And then when you're asking about um, you know, some sort of topical cream or a shampoo that you are curious about, um, it's mathematically stored. And so it's actually getting viable and validated information about that product without trying to hallucinate and bring in other things that don't even matter. Does that make sense? Yeah, yeah, yeah, yeah. Yeah, it totally makes sense. I I I am comparing it in my head to going to see a specialist. So if I have a cold, right, I'm gonna go see my GP, but if I really have something wrong with my hip, I'm gonna go see an orthopedic surgeon, or I'm right. Exactly. It's a specialist um in natural health, is what you're saying, versus a GP that's chat GPT. Yeah, right. One example I like to give is like if you ask Chat GPT, hey, can I take ibuprofen? It's like, sure, don't take more than 600 milligrams in a sitting. But if you ask Natura, it's gonna be like, here's I actually recommend this form of magnesium and maybe take some epsilon salt bats. And wait, why are you getting headaches? Let's get to the reason of why you're getting headaches rather than like, sure, just have some Tylenol. Right, right. It's not telling you the information on the back of the bottle. Yeah, and then also, yeah, Natura understands your health profile. And so with every question, it's scanning and reading uh it's called long chain reasoning. It's uh a pretty um big popular algorithm in a lot, a lot of these new uh AI models. And so, you know, something you talked about three months ago is also going to be contextualized into your question. And so when it's giving the response, it's not just like it's not just responding to just that question, it understands your whole history of questions and why you're asking things and it's inputting that into the answer as well. I found that now. So I could I went into it and I answered the questions. I'm like, whatever, yeah, yeah. And then now it's like, well, remember when you said this happened and that happened and you wanted to know about this shampoo? Well, that it interacts. I mean, it was just incredible that it remembered me and remembered my priorities and what was important to me and um and knew what I had started taking before you know before to answer the question now. You already have enough magnesium as an example in this supplement that you're taking. So why are you trying to add more? You know, that that kind of thing. And I was like, wow, that's so interesting.

Validating Sources And Staying Safe

14:47

Um, but let's talk about how do you validate your sources, right? You have a hundred thousand plus sources that you reference inside the the app. How do you know what's accurate, science-based, evidence-backed, you know, information for me? Um, because that seems like, although very specific, you're not talking about automotive and you know, whatever else, but you are talking about a very deep topic. How do you know that information is correct and how do you validate it? Good question. Uh there's a lot of math behind it. There's been a lot of research. And so talking about a neural network is think of a spider web. And so when when we started off, we chose kind of like two or three categories. So it might have been like a little bit of food, so like seed oils, um, and then red light, and we there there's just kind of a few topics that we started off to deep dive. And as, and that was a very manual process. I mean, to to to kick this off, there was a lot of what was right, what was wrong, adding documentation, connecting a, you know, like a PubMD database or FDA database to to give it good information and bad in information. So it knows like, okay, well, if this is good, then or if if this is bad, then this is good. Um but through that process is there's I mean, it's called metadata, but there's so many attributes of like validity score and how much this was talked about on different sources and who's saying it. Do they have um do they have credibility? Is this coming from a doctor or is this coming from an Instagram post? Um and uh through that process, I mean, over, I mean, this is happening, you know, tens of thousands of times a second. It goes out, researches data, and like multiple data points, finds things that are commonly said, uses that as like, okay, this is looking promising, and then it'll like ask itself, and like it's it's fine-tuning over time, but in simplicity, it was a very manual process, lots of conversation, talking to people in the natural world to get this thing started, and back to the spider web analogy is you started small, but then once it has context to this is this seems right, this seems wrong, it builds that over time. So the more it grows, the more it can understand this looks right, this doesn't. Right. So you're putting those boundaries and those guardrails in and telling it initially what sources to to look towards, and then it learns and it builds. It grows the spider web. Yeah, I love that analogy. And I mean, like a a huge factor, especially in the medical world, is safety and you know, um, pregnant moms and children's safety. And um, so we there's there's a big safety evaluation as well during this process to make sure that like we're not prescribing something that that we shouldn't be, um, if it's like a children's dosage of something, it'll flag that. Um and it also knows like it has its boundaries. If you know, if if you just got like a big cut in your arm, it's not gonna say, go put some red light on it. It's gonna say you should probably go see a doctor, go to the emergency room or call 911. Yeah. And so it's not gonna overstep where it shouldn't be. And um, we we take pride in the the safety of the model. Yeah, yeah, of course. Can

Midlife Hormones Second Opinions Prep

18:32

I um can I ask you what you're seeing from midlife women using the app? Because that's the space that we sit in, um, you know, even the the pre-periomenopause stage all the way through. Are you seeing uh specific um or common trends on how they're using it? Yeah. So kind of like what you were saying, Kim, is like you mentioned something months and months ago and it still remembers. And I think like in that time of perimenopause, things are just like crazy. Lots of different things that weren't happening are now happening, things that were working months ago aren't working now. And what we're hearing is like it's really helpful to have something that actually remembers what wasn't working six months ago because I can't remember it. And honestly, my practitioner doesn't remember either. So it's been really helpful for people to like research what they need to do or what they should stop doing. And it has like their full um health profile and the context of what's been happening. I even heard from my mom she was looking for like a supplement, and there she's like, it actually remembered that I was I'm trying to be more anti-inflammatory. So it was like only recommending this specific supplement because it fit her health profile and it was anti-inflammatory. So I think the like contextualization and it remembering you is really helpful for that midlife woman. It's for everyone, but specifically when like things are changing as much as they are in that time is really helpful. Yeah, yeah, I can totally see that. Like um, you know, Nate, you mentioned mentioned ashwagandha, and I can imagine myself actually putting in should I take ashwagandha to help me sleep? It if it has my healthcare profile and it does, it's gonna remind me that I have thyroid conditions and that that ashwagandha might affect the thyroid, right? So maybe you shouldn't use that, you should use this instead. Right. Exactly. I love that. Um we've also seen, yeah, exactly. What we've also seen with a lot of users is they're using this as a second opinion. So if you're in the doctor's office and you're and and you know you're you're talking about something, um they're talking to their doctor, but then they're also like, see, okay, well, what does this say? And almost like like a second pair of eyes on something. And that's been really helpful for a lot of people without having to go do you know the two hours of research. It can basically summarize a conversation you had with with your doctor, and um people are are enjoying that as well. Does it understand hormones? Um, and and then that um connection between hormones, hormone therapy, supplements, interactions. I mean, absolutely. Yeah, yeah. And especially with like hormone therapy, that's also very case by case. So for it to have like your information is really helpful because it's just like that stuff just is not one size fits all by any means. So even searching on Google makes it really difficult because for Jane down the street, it's gonna look really different for her than it does for me. Yeah. And do you can it help me prepare for a doctor's appointment? Right? You know all it knows everything about me now because I've been playing with it. And if I wanted to go to the doctor, can it, you know, will it help me prepare for that kind of conversation that I have 15 minutes with my doctor? Uh absolutely. Yeah, I I've done that for like my kids' appointments, is like our son has some medical. Stuff going on and like it before and even during, like the doctor walks out of the room. I'm like, oh my gosh, oh my gosh, and it's just really helpful to have that second opinion and to prepare and come in with questions. And I had an appointment for him, and it was like, you're asking the right questions. The model is saying that to me, and it's like, ask these questions for your doctor. I'm like, those are great questions. I wouldn't have thought of that, but I'm curious about them. So it's it's really helpful for preparation too. Um yeah, and just that second opinion.

Live Demo For 3 A.M. Wakeups

22:30

Okay, let's look at a practical use case. So someone wakes up at 3 a.m., they're anxious, there's heart racing, and I go to Natura to tell you about it. What's gonna happen? Like part of me should just feel like I should just ask it right now. Um do it, do it, see what it says. Let's do it. Let's let's do this live. Um open up Natura. It's gonna be like Nate, it's only 8 a.m. It's not 3 a.m. Yeah, right. How should I phrase this question? It's it's 3 a.m. Or just say I woke up last night sweating and feeling really anxious. I woke up last night sweating and feeling really anxious. My heart was racing. My heart is racing. What do I do? What do I do? And his profile is young man, so yeah, women don't listen to this recommendation. All right, it's typing it out here. All right, so like here's the first paragraph. First, are you okay right now? If your heart is racing and you're feeling intense chest pain, shortness of breath, or like something is seriously wrong, please call 911 or go to the ER immediately. If you're just feeling anxious but physically safe, here's how I can help you. So, right there, safety validation. If things are actually wrong, you know, you probably should be talking to a chat box. But if you if you need help, um, here's basically what it gave back. So the first kind of section, and it'll it'll break this down into sections, is calm your nervous system fast. So here are some things you can do cold water, box breathing, grounding yourself, lying on your left side can actually reduce heart pounding sensation, and then slow your exhales. So there's immediately here's some action items right now. And each one has like detailed descriptions, but just helpful. Yeah, and so it walks you through how to do some of those. Um, and then a few other things to consider is if you're having night sweats, a race of heart rate and anxiety. Um, at okay, so uh to test this, I told Natura I was 60 plus. Uh uh. Yeah, yeah. But it says something of like night sweats racing heart anxiety at 60 plus can sometimes be uh pair menopause related, hormonal shifts, especially estrogen drops, are notorious for waking people up at 3 a.m. with exactly this pattern. This fits your picture closely. And then it's like it could be your quarters all spiking early in the morning, and then it it always or usually ends with a question like, How are you feeling right now? Is the heart racing still happening or has it settled? Yeah. Have you tried this? And now do you still need help? Yeah, yeah. Yeah, yeah. Yeah. And so something I would encourage, um, especially your audience, our our audience, is um it'll give you suggestions. And if you can just take like a couple extra seconds to tell it what you're doing, of like, okay, I'm going to go try to do cold water and go ground myself. So it knows that you're doing that and it will build over time, kind of going back to that long-chain reasoning. So if you have this two months from now, it'll ask, well, did these things that you did last time work? If not, it's going to change the model and change its suggestions to something that does work. So it's not like treat it as a back and forth conversation, not just ask a question, get answers, don't touch it. That makes sense. That's really good advice because sometimes when I'm anxious and stressed, I forget that I'll feel much better if I put my feet up a wall and go for a walk. Right. And then I'm like, oh, yeah, I'll just go for a walk and feel better. But in the middle of it, yeah, I I forget how to how to cope through that. So I I love that. I wouldn't think to go to my anything on my phone at three o'clock in the morning, but it definitely would have definitely would have helped me. Yeah. Yeah. I love that too. Good question. And I love that we could do like a live example. Yeah. Yeah, me too. Mine said something a little bit different, by the way. Oh, you typed it in, Kim. Okay, I typed it in. It said to it said it could be hormone fluctuation, it could be your medication effects, your nervous system, magnesium depletion in the moment, the box breathing, the cold water. And then given what I know about your health picture, why don't let's look at magnesium, L thyanine, sage, ashwagandha. And um, do you want me to go deeper in any of this? Because you, you know, you have you mentioned that these are important to you. So yeah, it didn't, it didn't tell me to go 911, by the way. Right, right. It's like you're an old lady and you're you're fine. Yeah, you're okay. And so, I mean, literally that right there is something I want to point out is why we stand out from from chatbots. Is a chat bot usually would give you the same answer, whether it's Kim asking or me asking. And because it knows your profile, it will change your response based off of what it knows. And that's why an LLM, a trained LLM, is different than a general chat bot. Yeah,

Privacy Promises Features And The Future

27:45

that's a good example. Yeah, no, it's good, good distinction there. You you also, and I just want to note this um, because we talked about this before we started recording. You typed it in, Kim typed it in. I'm not a typer, I like talk to text, I'm fast, like just blah blah blah, right? Yeah, record. You can do that uh with the app. And now you can scan pictures, you can or upload pictures. And so recipes and things of that sort where um the app is smart enough to look at the ingredients and say, hey, you might want to substitute this. So it is user-friendly. Um, it's it's not just typing it in for those that are lazy like me. So I thought that I would just note that so everyone knows that you can you have those options. Um I I wanna I want to talk about um data and privacy because that's always a concern for me when I'm using apps or any type of AI platform for healthcare, privacy is really important to me. So can you talk to us a little bit about that? And um, you know, what data is shared? Is any shared externally? Yeah. Uh in general, your data is who you are, and so we take this very seriously. But then even on a next level, is your medical data is um, I would say even more private, or it it should be more private. And so we take pride in the amount of security, data privacy that has been implemented. Um, in fact, we've when I was developing the app, there was more time spent on the on the back end, the data security and privacy than it was to actually create the app and like your your interface. And we use um, you know, everything is encrypted. And so if if you're asking questions, um no one can read it besides the LLM. And uh we we won't take sponsors. So, like, first off, we will never ever sell your data, it'll stay private, stay encrypted for life. No one can ever access it. And then two is we don't take sponsorships. So if you have a big company who wants to promote their product and the way that they check in front of our face, we're kind of saying like, no, that's like that's not how we work, it's natural, verified sources, and it's not persuaded in any way. Um, and then yes, and then no, no, no advertising, no sponsors. Um, and then from it's it's end-to-end encryption, same thing as your iOS messages. If you have an an Apple iPhone and you're texting from the moment that you type your text and send it all the way over to the receiving end, is it's encrypted, it's not in plain English, it's all deep, it's all encoded um with a very, very high professional grade um encryption algorithm. So the whole world's not gonna know April's healthcare profile. And that's what I'm asking. So well, kind of the whole world does know. I mean, lots of the world because we talk about it. Well, they kind of do because of what we're doing, and we're pretty honest. I agree. It's okay. Yeah, yeah. So do you see this complimenting healthcare or changing it? Um, I feel like it changes it. And um I mean, Western medicine is so powerful. I mean, if you're having a baby or you need spinal surgery, like there's there's so much innovation there, but the world's changing, AI is changing it, and people want things faster, people want things smarter, better. And um, the whole point of why we built this is to meet people where they're at in their life rather than them coming to healthcare. And you know, the average healthcare appointment you set up in advance, you there's a little bit of a wait time, you walk in, and this is in no way, excuse me, this is in no way supposed to replace a practitioner. It's supposed to be um a different avenue to understand your profile without having to go spend $400 on a doctor appointment, um, without having to wait two weeks just to go talk to someone. And so it's it's a it's almost like a different form of healthcare. Um, this is not a professional uh um medical uh provider, and so like we will we won't be able to, at least right now, diagnose. And so it's just uh it's very informative and educational and kind of like what I was saying, it's a different avenue for people to um go to. Yeah, because like waking up at 3 a.m., like your heart racing, that's still really important, but you might not go to the doctor for it. But that doesn't mean it doesn't matter that you don't need advice for it. So this just gives you like another avenue of like, hey, I can actually do something for that, but I don't necessarily have to go to the doctor, it's kind of that in between. Um, so it's really helpful for things like that. And sometimes you're like, I don't have time to go to the doctor, like I think I'm fine, but there is things you can be doing. Yeah. No, it's a good point. And I I um I think about our healthcare system, it's the this is a whole other conversation um that we could have, but it is broken. Um, there are lots of areas that that need improvement, and one of those is just the insurance-driven model. And a lot of people are losing their insurance or they're choosing not to pay for insurance for various reasons, and and some they just can't afford it right now with insurance premiums increasing year over year after year. Um, I do see this as um as a bridge, I guess, is the way that I would put that. What do you what do you think this looks like? Um, what's your dream? What do you think this looks like three to five years from now? You know, who knows? Um I like that answer. Who knows? Yeah, exactly. You're honest, yeah. I mean, just even thinking about, you know, it's it's 2026, 2021. You know, there's been so much change since since 2021. And we we have hopes and dreams, and those are right now, we're in the hands of a lot of just people, and it would be nice to train the AI smart enough that Natura can be a co-pilot to practitioners in the field and using that for their own research. Um, and so my hope is that the AI model just gets smarter over time. People understand that there's other avenues than you know, your standard, you know, insurance to to Dr. Path. Um, and I mean our mission is to put this in the hands of as many people as possible so they can understand their health that doesn't break the bank, that it's all private, all personal, and at any time 24-7 in your pocket. Yeah, I love that. It's convenient. Yeah, so is there anything that we haven't asked you today that you really, really want people to know about Natura? Good question. Um I would uh again just encourage you just to try it out. Um, there's um every week we're adding features and enhancing the model and improving it. Um, to your point. Um, you can upload photos, and so if you're curious about something on your arm, or if you're um looking at like a recipe, and canola oil is a big no-no in the natural health world, and so it'll suggest other things. Yeah. Um, you can integrate Apple Health. Um I also think it's really helpful as like a grocery store companion. And even just the other day, I was debating between these two wipes for our kids, and I'm like, oh, I don't know. So I just quickly asked it, and it was like, well, because your son has this medical condition and your daughter has sensitive skin, I'd definitely go with this one if I was choosing between the two. And it's like that's really helpful as well, is like when you're trying to decide between two things at the store or online to have like someone else looking at it too, and not having to do the 30 minutes of research on each product in the middle of target. It's like your kids that might not be it, might be cranky because it's middle time. I remember that. Yeah, for sure. So that's another thing, it's just like really practical. Yeah, I found that. How so where can people find exactly, Kim? How can they find you? How can they download your app? And and by the way, audience, you know that we don't have products on here that we don't believe in. So this is not a sales pitch. We truly love it. And we're not getting paid, and we're not getting paid. So this is just we love this. We love this app, and I think it's gonna be very useful for a lot of people. So where can they find you? Thank you guys. Uh, right now we're on iOS, so in the Apple App Store, and then we're on the web, so any internet browser, you can use the internet to chat with Natura. Um, and then we are released for the Android Google Play Store for Samsung and Android phones. We're just waiting the pending review. And once that comes back, um, hopefully um we'll uh once that comes back, then we'll be able to go on on Android phones. Yeah, and anything you ask on your iPhone, it like sinks when you're on your laptop. It I love that. Yes. I use it mostly on my laptop because I'm on the laptop most of the time. Yeah. Whatever platform you're on, like don't think you have to like redo all of your health profile. It's it syncs to the cloud. So if you're talking on in in the morning on your iPhone, and then you know later in the afternoon you're checking in on your laptop, it's the same profile, same bot. Yeah, I love that. And it by the way, it is spelled N-A-T-U-R-A-I. Natura. Yes, thank you. And so um it it means uh it's it's Latin for natural. And so I just thought it was for all of you that know Latin. Very good. Yeah, I like I never studied Latin, but I knew I know something new now. Yeah, yeah. Well, you know, there's one question we ask every guest, guest, and that is what's the best piece of advice you've ever received? So we're gonna ask you that. Good question. Do you want to go first? Yeah, I'll say mine. I just think super simple. Anything that's worth doing is worth doing well. And so, like say that. They just say each other so cute. Yeah. Um, I I even think that like when I'm doing the laundry and I just I'm like, throw it in the dresser. Like, no, I'm gonna fold this. And like we're followers of Jesus and we're doing everything for his glory. So it's like, okay, you know, I need to do everything to the best of my ability. And sometimes I don't want to, as if you are serving the Lord. I know that. Yeah, I know that scripture. Yeah, exactly. Yeah, so do it well. Okay, Colossus 3, 17. I mean, you you you just stole Mon Cal, but um things worth doing are worth doing well. I'm gonna say the same thing. I know it's not, I don't have this big different thing, but whether you're sweeping the floor and cleaning up after something, or you're working on some project, is like do it, like go be the best you can possibly be at that, and it'll stack over time. And so we've touched that that mentality when we built this app is it's it's the back end, it's the front end, it's it's the people that we're working with. It's like just be the best you can possibly be. Love it. Bit reminder. I love it too. Well, it has been a fantastic conversation. We can't wait to dig in more to the app. And we're going into Memorial Day weekend as we're recording this podcast. Everybody finally get a break. Wonderful Memorial Day weekend. And until we meet again, go find joy in the journey, everybody. Take good care. Thank you for listening to the Medovia Menopause podcast. If you enjoyed today's show, please give it a thumbs up, subscribe for future episodes, leave a review, and share this episode with a friend. Medovia is out to change the narrative. Learn more at Medovia.com. That's M I D O V I A.com.