5 EZ Marketing Tips for Small Business

As a small business owner, “marketing” can feel overwhelming and time-consuming. However, there are some simple and effective strategies that you can implement to help grow your business. Over the next few BrandKramp podcasts we’ll dive into those strategies with the goal to help make marketing your business easier and more impactful. 

In this podcast we will uncover five marketing tips that are easy to implement and can bring your marketing efforts to the next level. 

Thanks for listening. To learn more about BrandKramp™ and for additional resources visit us at BrandKramp.com

Transcript

Aileen Casey (00:01.23)
As a small business owner, marketing can feel overwhelming and time consuming. However, there are some simple and effective strategies that you can implement to help grow your business. Over the next few Brand Kramp podcasts, we'll dive into those strategies with the goal to help make marketing your business easier and more impactful. In this podcast, we'll uncover five marketing tips that are easy to implement and can bring your marketing efforts to the next level. Here we go. Number one, use email marketing.

Email marketing is an affordable and effective way to communicate with your customers and promote your business. You'll also get immediate results, which is awesome. By creating a newsletter email campaign, you can keep your customers informed about new products or services, promotions and events. You can also segment your email list to send personalized messages to specific groups of customers. There are many email marketing platforms available. I use MailChimp and Constant Contact.

They're relatively easy to use and offer additional tools like the ability to build a landing page. They have automations and they have integrations to most e -commerce sites, which is very helpful. Big tip though, don't be spammy. Send intentional emails that inform, entertain and sell. Number two, be active on social media. As we all know, social media is a powerful tool. Most businesses will use it to connect to their target audience.

By creating a presence on social media platforms like Facebook, Instagram, and if you have the time, Twitter, you can engage with customers and showcase your brand. Make sure to post regularly and interact with your followers if they interact with you so you can build relationships and boost engagement. And just know that close to 80%, really 80 % of consumers will Google your business before they visit it or interact with you. So it's important to have active profiles because it lets people know you are open and an active business.

Number three, optimize your website. Your website is often the first impression that potential customers have of your business. Make sure it's easy to navigate, it's visually appealing and optimized for search engines. This means to include relevant keywords, using meta descriptions on your pages and with your blog posts and having a mobile friendly design, which these days is extremely important because close to 60 % of consumers use their phone to access the internet. Number four,

Aileen Casey (02:28.011)
offer a loyalty program. Retaining existing customers is just as important as attracting new ones. I think we all know that. But by offering a loyalty program, you can incentivize customers to return to your business and make repeat purchases. This can include things like rewards for referrals, point -based systems, or exclusive promotions for loyal customers. Or actually, the Simple Punch card still works. I use it for the nail salon that I go to.

and the groomer who clips my dog's toenails. And it's that card and just getting the punch and seeing that you're like, one more to get that free service. It's super easy and it provides great incentive for your clients. And finally, collaborate with other businesses. Collaborating with other small businesses can be a win -win situation for both parties. By partnering with a complimentary business, you can reach a new audience and potentially gain new customers.

This can include cross promotions, joint events, or referral programs. A good example is if you're a hair salon, partner with a nail salon, and offer a day of beauty. A massage therapy practice can partner with a chiropractor. They can work in conjunction to make someone feel better. In my case, I partner with web design companies and printers. Since we have the same customer base but offer different services, it's super easy to refer each other to each other's businesses. Also, networking is important.

but we'll get into that topic in a future podcast.

Implementing these five marketing tips will definitely help position your business for growth. You can implement them yourself without the need to outsource, provided you're consistent. However, to avoid the Kramp, if you don't have the time or energy to be consistent, because you're running a business, consider getting some help. And one last thing, remember to track your results and adjust your approaches needed to continue seeing success. Till next time, Aileen.