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BrandKramp
Your brand is more than its visual identity—it's the emotional connection people have with your business, whether they're your customers, employees, or coworkers.
When there's a gap between your brand and your business, you’re having a BrandKramp™ and it can seriously impact your bottom line.
Join us as we dive into how to spot, fix, and recover from a BrandKramp™.
BrandKramp
Latest Episodes
That Name Might Be Taken
You built a brand. You named it, designed it, launched it . . .but did you protect it?In this episode, I sit down with IP attorney Matt Patterson to break down the basics—what every business owner needs to know about copyrights,...
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Unlock Your Marketing Magic: 3 Testing Methods Explained
In this episode of BrandKramp™, Aileen Casey dives into the art of optimizing your marketing campaigns through the power of testing. Marketing isn’t a “set it and forget it” process—it’s all about testing, learning, and refining. Ailee...
Unlock Your Marketing Magic: 4 Simple Metrics to Reveal Your True ROI
Measuring your marketing success is crucial for small business owners. In this episode of BrandKramp™ , Aileen Casey covers four important metrics: conversion rate, engagement rate, click-through rate, and customer acquisition cost.
How To Shine Online!
In this episode of BrandKramp™, Aileen Casey talks with David Joslin, owner of WebLight Media, about how to Shine Online. They discuss the importance of having a strong online presence and provide tips for local businesses to market themselves ...
The Importance of Customer Reviews
In this episode of BrandKramp™, Aileen Casey discusses the importance of customer reviews for small businesses. She highlights that nearly 95% of consumers read online reviews before doing business with a company. Reviews can drive business, im...