BrandKramp™
Your brand is more than its visual identity—it's the emotional connection people have with your business, whether they're your customers, employees, or coworkers.
When there's a gap between your brand and your business, you’re having a BrandKramp™ and it can seriously impact your bottom line.
Join us as we dive into how to spot, fix, and recover from a BrandKramp™.
Episodes
12 episodes
Unlock Your Marketing Magic: 3 Testing Methods Explained
In this episode of BrandKramp™, Aileen Casey dives into the art of optimizing your marketing campaigns through the power of testing. Marketing isn’t a “set it and forget it” process—it’s all about testing, learning, and refining. Ailee...
•
Season 1
•
Episode 12
•
3:05
Unlock Your Marketing Magic: 4 Simple Metrics to Reveal Your True ROI
Measuring your marketing success is crucial for small business owners. In this episode of BrandKramp™ , Aileen Casey covers four important metrics: conversion rate, engagement rate, click-through rate, and customer acquisition cost.
•
Season 1
•
Episode 11
•
5:46
How To Shine Online!
In this episode of BrandKramp™, Aileen Casey talks with David Joslin, owner of WebLight Media, about how to Shine Online. They discuss the importance of having a strong online presence and provide tips for local businesses to market themselves ...
•
Season 1
•
Episode 10
•
31:56
The Importance of Customer Reviews
In this episode of BrandKramp™, Aileen Casey discusses the importance of customer reviews for small businesses. She highlights that nearly 95% of consumers read online reviews before doing business with a company. Reviews can drive business, im...
•
Season 1
•
Episode 9
•
5:30
The Benefits of Working With a Professional Graphic Designer
In this podcast, Aileen Casey discusses the benefits of working with a professional graphic designer for small businesses. She highlights five reasons why it's a good idea to work with a professional graphic designer, including better design qu...
•
Season 1
•
Episode 8
•
6:48
5 EZ Marketing Tips for Small Business
As a small business owner, “marketing” can feel overwhelming and time-consuming. However, there are some simple and effective strategies that you can implement to help grow your business. Over the next few BrandKramp podcasts we’ll dive into th...
•
Season 1
•
Episode 7
•
5:23
Aileen & Kevin Shooting The S#!T on Sales (People)
In this episode, Aileen Casey and Kevin Donovan discuss the importance of salespeople as brand ambassadors. They explore how to evaluate if sales team members are aligned with the brand and how to ensure they have the necessary product knowledg...
•
Season 1
•
Episode 6
•
36:35
Navigating Ownership in AI-Generated Creative Content
In this episode of BrandKramp™ Aileen Casey and Attorney Matt Patterson explore the current legal considerations and debates surrounding the ownership of AI-generated content. They discuss the challenges in determining author...
•
Season 1
•
Episode 5
•
33:42
Amina Takes The Wheel I About AileenDesigns & BrandKramp™
Aileen Casey, owner and founder of AileenDesigns, shares her journey of starting her own business and the challenges she faced in transitioning from corporate America. Aileen emphasizes the need for a strong brand personality and t...
•
Season 1
•
Episode 4
•
34:29
The fish stinks at the head
We’ve all had them. Bad bosses that suck the life out of you and your co-workers. Their ego, hidden agendas, backstabbing, inability to communicate. Makes me sick to my stomach just thinking about it. You and your co-workers get ou...
•
Season 1
•
Episode 3
•
33:44
