Slightly Serious Sign Podcast
Join Mike, Tyler, and Domingo as they pull back the curtain on the sign industry with real insider knowledge.
Get the scoop on industry happenings, sign shows (the good and the skippable), sign shop stories, musings, and more as they sit down with manufacturers, reps, sign shop owners, and even our competition to talk and learn about sign makers' favorite products, new products, tips and tricks, and everything else under the sun in the biz.
Whether you're a seasoned pro or just starting out in the sign industry, this podcast has something for everyone. Grab your drink of choice, relax, and tune in to this slightly serious but always knowledgeable sign podcast.
The Slightly Serious Sign Podcast is hosted by Mike Hull, Tyler Hull, and Domingo Tobar and produced, recorded, and edited by Rick Villanueva with sponsorship from Wensco Sign Supply.
Voted #1 by Signman (standing on a van on top of 18 pallets changing a lightbulb over a movie theater sign)
Episodes
118 episodes
Make It Happen with Sam Armstrong and Wendy Graves of Make It Happen
Ep 117: Another one live from the ISA International Sign Expo 2026, this time Tyler is joined by Sam Armstrong and Wendy Graves of Make It Happen to talk about how training is more than learning about new materials and products — it’s about sha...
Nekoosa with Cody Martin and Laura Slovensky of Nekoosa
Ep 116: Again, coming at you live from the ISA International Sign Expo 2026, Tyler is joined by Cody Martin and Laura Slovensky of Nekoosa to talk about cast vs. calendered vinyl, window graphics, and Nekoosa's line of products.
Digital Billboards with Chad Engstrom and Paul Johnston of Electro-Matic Visual/Unilumin USA
Ep 115: Once again, coming at you live from the ISA International Sign Expo 2026, Tyler is joined by Chad Engstrom of Electro-Matic Visual and Paul Johnston of Unilumin USA to talk about the power of LED Displays (aka digital billboards).
Colex Flatbed Cutters with Keith Verkem of Colex Finishing Solutions
Ep 114: Tyler is coming at you live from the ISA International Sign Expo 2026 with Keith Verkem of Colex Finishing Solutions to talk about all the cool things you can do with a Colex Flatbed Cutter and how it can definitely up your game. ...
ISA 2026 Recap with Jeff Lucido, Andy Everding, and Will Milleville of IT Supplies
Ep 113: Jeff and Andy are back! Jeff Lucido, Andy Everding, and Will Milleville (the new Mike) of IT Supplies and Tyler are coming at you from a hotel room in Orlando, FL, to recap the ISA International Sign Expo 2026. Get the scoop on all the ...
Price Increases
Ep 112: Price increases suck. We know you're feeling the squeeze, and in this episode, the boys have some advice to help navigate these uncertain times.
Mike Goes to China/Midwest Sign And Graphics Show Recap
Ep 111: Mike returns from his trip to China and regales with his adventures and observations, Tyler unlocks the mystery of Uncle Mike's Special Tingle Soup, and a recap of the Midwest Sign and Graphics Shows (formerly the Wensco Open House) in ...
Run Your Business Right, Pt. 2 with Shawn Borga of YourBizCoach
Ep 110: Shawn Borga is a former sign shop owner of 22 years and founder of YourBizCoach, where he helps printing, sign, and apparel industry business owners escape The 70-Hour Prison and build businesses that thrive without them, and he's here ...
Run Your Business Right, Pt. 1 with Shawn Borga of YourBizCoach
Ep 109: Shawn Borga is a former sign shop owner of 22 years and founder of YourBizCoach, where he helps printing, sign, and apparel industry business owners escape The 70-Hour Prison and build businesses that thrive without them, and he's here ...
Hidden Gems in the Sign Industry
Ep 108: Tyler and Domingo share their top picks for the products that most sign and graphics shops aren't using, but should be. So, here they are, hidden gems in five different product categories... with some honorable mentions.
Vehicles, Walls, Floors and more with Mike Aybinder and Chuck DiCillo of Arlon Graphics
Ep 107: Mike Aybinder and Chuck DiCillo of Arlon Graphics stopped by after the Arlon 3 Day Wrap Class at Wensco Grand Rapids to talk cast and calendered films, wrap training, airport food/gas station hotdogs, and all things vehicles, walls, and...
Scott Decker: WrapOn
Ep 106: Scott Decker of WrapOn Tools, 3M Authorized Trainer, and host of WrapOn ™ - The Podcast stops by to talk about his love for the culture and hustle of the wrap industry.
3M Automotive Protection with Kevin DeSilva and Marc Bagley of 3M
Ep 105: Kevin DeSilva and Marc Bagley of 3M stop by to demystify PPF (Paint Protection Film)/PWF (Protection Wrap Film), Color Change Wrap Film, Window Tint Film, ceramic coating, and so much more. Not only are you gonna get inspired to start o...
Meet the Team: Jakob Nedergaard
Ep 104: Oft mentioned Wensco sales team member, Jakob Nedergaard finally makes it on the show and into the hot seat. This is a big one. Sales tips, arm wrestling, and hilarity ensue.
Sign Franchises: FastSigns with Mark Jameson of FastSigns
Ep 103: Tyler is coming at you from the 2026 FastSigns International Convention in Charlotte, NC, with Mark Jameson, Chief Development Officer of FastSigns, to talk about the FastSigns franchisee experience.
Wall Wrap Tips
Ep 102: Tyler is flying solo today to give his top 5 takeaways from the Wensco and General Formulations Wall Wrap Class. Great tips inside this one!Cast vs. Calendered Video
2026 Sign & Graphics Shows to Attend
Ep 101: Tyler and Domingo talk the top Sign & Graphic shows, events, and classes to attend this year.
Live Q&A 4: Episode 100 Celebration
Ep 100: We celebrate 100 episodes with a Live Q&A. Thank you for all your support!
Looking Ahead with Judy Nelson
Ep 99: Judy Nelson, Owner/CEO of Wensco, and the boys talk 2025 successes, where they fell short, what could be improved, and what's to come as Wensco looks ahead to 2026.Domingo Takes the Polar Be...
Resolutions
Ep 98: The boys make resolutions for the New Year and Domingo has been chosen by you to take the Polar Bear Plunge.Domingo Takes the Polar Bear Plunge VideoEpisode 100 Live Q&A Janu...
Tech Team with Andres Contreras and Luke Kolarik
Ep 97: Faster support, less downtime, and true peace of mind — that’s what matters when you invest in equipment for your shop. Your business is important to you, which is why it’s important to us to back every purchase with our own Certified Te...
Summa Cutters with Brad Bies of Summa
Ep 96: Brad Bies of Summa stopped by after Grand Rapids Demo Day '25 to talk about Summa cutters, drag knife technology vs tangential knife technology, and disco light shows. What!!?Episode 100 Live Q&A January 19th 10 am EDT Su...
HP Latex with John Stevens of HP
Ep 95: The boys travel to the HP Graphics Experience Center in Alpharetta, Georgia to talk with John Stevens of HP about Latex Printers.Episode 100 Live Q&A January 19th 10 am EDT Submit your questions