Beyond The Clinic
Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age.
Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape.
But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.
Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode.
Episodes
127 episodes
Ep 126 - What Should I Do in My Dietetic Business Before Year End?
Before you make another plan for Q4, do a year end business review. Look at what has actually made you money, brought in clients and moved your business forward, then use that evidence to choose no more than three priorities for the rest of the...
Ep 125 - How Press Coverage Leads To AI Recommending You - An Interview with Jo Jessop Maloney
Nearly Half of People Now Ask AI for Recommendations.Press coverage helps AI recommend you because 84% of what AI tools cite comes from earned media, according to Muck Rack. And with 45% of consumers now asking AI for business recommend...
Ep. 124 - Why Isn’t My Dietetic Business Making More Money?
If your dietetic business isn’t making enough money, the problem probably isn’t your offer. It’s more likely that potential clients are getting stuck somewhere in the journey between finding you and buying from you. To make more money as a diet...
Ep. 123 - Why I Closed Down my Multi 6-Figure Nutrition Business
Online courses often fail to deliver results because people don’t actually work through the material or implement what they’ve learned. In my own Fussy Eating Fix programme, 25% of people had never even started the programme, including one pers...
Ep. 122 - How Can I Make More Money as a Freelance Dietitian Without Working More Hours?
If you want to make more money as a freelance dietitian without filling your diary with more one-to-one appointments, passive income from a low-cost digital product could be the answer. I made a £9.99 digital guide that consistently brought in ...
Ep 121 - Why Has My Blog Traffic Dropped? AI Search Explained For Dietitians
If your blog traffic has dropped, it doesn’t necessarily mean your SEO is wrong or that your content isn’t good enough. Google search has changed, and AI is increasingly answering people’s questions without them ever clicking through to your we...
Ep 120 - How To Get ChatGPT to recommend you
Ep 120: How To Get Chat GPT to Recommend YouYes, you can make it more likely that ChatGPT recommends your business by making your expertise, niche, location and credibility really clear and consistent across your online presence. AI is...
Ep 119 - ChatGPT or Claude? Which is best for freelance dietitians - PART 2
Claude has quickly become one of the most powerful AI tools for business owners, but many freelance dietitians still aren't using it.In this episode, Sarah explores the features that make Claude particularly useful for saving time, creat...
118 ChatGPT or Claude? Which is Best For Freelance Dietitians? PART 1
Have you ever asked AI to write something for you… only to spend longer rewriting it than it would have taken to create yourself?If you've been wondering why everyone else seems to be saving hours every week with AI while you're still ge...
Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead
Ep 117 - AI is coming for your clients. Here's how to make sure they choose you insteadAI is changing how people search for nutrition advice. More people are turning to tools like ChatGPT before they ever consider bo...
116 It Took My Client 4.5 years to Buy From Me. Here's Why That's Not a Problem - It's a Strategy
Do you ever feel like you're doing everything right in your business, posting consistently, growing your audience and sending regular emails, but people still aren't buying?If you've ever wondered whether your marketing is actually worki...
115 I Tracked 120 Clients Over 5 Years. Here's the Real Customer Journey Nobody Talks About
Do you know where your best clients are really coming from?If you're relying on gut instinct to decide where to spend your marketing time, you might be working much harder than you need to.In this episode of Beyond the Clinic<...
114 4 MORE things the NHS taught you that are secretly costing you clients
If you're wondering why your private practice isn't growing as quickly as you'd hoped, despite being an excellent dietitian, this episode could be the missing piece.The truth is, many of the habits that made you brilliant in the NHS can ...
113 Common Mistakes That Kill Digital Product Sales - Part 2
If you've created a digital product but the sales just aren't coming in consistently, you're not alone. And here's the thing... it doesn't necessarily mean there's anything wrong with your offer.In this episode, I'm diving into three of ...
112 Common Mistakes That Kill Digital Product Sales - Part 1
Have you ever created a digital product that you were convinced would sell… only to hear nothing but crickets?I've been there too.In this episode, I'm sharing four of the biggest mistakes I see health professionals make before the...
111 How To Make Daily Sales From Digital Products
If you've ever wondered how some business owners seem to generate enquiries and sales even when they're walking the dog, collecting the kids from school, or enjoying a well-earned holiday, this episode is for you.In today's episode, I'm ...
110 How to Build a Client Enquiry System That Runs in the Background
If you feel like you’re constantly glued to Instagram replying to DMs, sending links, answering questions, and trying to keep up with enquiries… this episode is going to feel like a deep exhale.Today I’m walking you through a really simp...
109 How to Replace Your NHS Salary
Have you ever wondered what it would actually take to replace your NHS salary with income from your own business?In this episode, I'm sharing the exact roadmap I would follow if I were starting from scratch today and wanted to replace my...
108 DIETITIANS WEEK Celebrating my clients
This week is a really special one for our profession because it’s Dietitians Week and I couldn’t let it pass without shining a light on some of the incredible health professionals I’ve had the privilege of supporting inside their businesses.
107 My Experiences of Creating and Selling Digital Products as Low Cost Offers
If you’ve ever wondered whether digital products actually work for health professionals… this episode is going to save you a lot of time, stress and second-guessing.Today, I’m sharing the real story behind two digital products I created...
106 10 ideas for digital products that will sell daily
If you’ve ever wondered how to create passive income as a dietitian without adding more clinic hours to your week… this episode is for you.Today I’m walking you through 10 genuinely profitable digital product ideas for dietitians and hea...
105 How to Price Your Services and Sell with Confidence (Interview with Sales Coach Adam Lowther - Part 2)
If charging properly makes your palms sweat, or you find yourself overexplaining your prices like you’re apologising for existing… this episode is for you.In Part 2 of my conversation with sales coach Adam Lowther, we’re diving into the ...
104 Discovery Calls That Don’t Convert? Here’s Why (Interview with Sales Coach Adam Lowther - Part 1)
If you’ve ever found yourself thinking… “I’m showing up, posting consistently, getting enquiries… so why aren’t people actually buying?” — you’re not the only one.In this episode, I’m joined by sales coach Adam Lowther, and we’r...
103 Someone Disagrees With Your Clinical Opinion Online: What Do You Do
Have you ever shared something online… felt really good about it… and then bam — someone disagrees with you in the comments?It’s not something we’re ever trained for as clinicians, is it? One minute you’re confidently sharing ev...