Beyond The Clinic
Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age.
Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape.
But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.
Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode.
Episodes
120 episodes
Ep 119 - ChatGPT or Claude? Which is best for freelance dietitians - PART 2
Claude has quickly become one of the most powerful AI tools for business owners, but many freelance dietitians still aren't using it.In this episode, Sarah explores the features that make Claude particularly useful for saving time, creat...
118 ChatGPT or Claude? Which is Best For Freelance Dietitians? PART 1
Have you ever asked AI to write something for you… only to spend longer rewriting it than it would have taken to create yourself?If you've been wondering why everyone else seems to be saving hours every week with AI while you're still ge...
Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead
Ep 117 - AI is coming for your clients. Here's how to make sure they choose you insteadAI is changing how people search for nutrition advice. More people are turning to tools like ChatGPT before they ever consider bo...
116 It Took My Client 4.5 years to Buy From Me. Here's Why That's Not a Problem - It's a Strategy
Do you ever feel like you're doing everything right in your business, posting consistently, growing your audience and sending regular emails, but people still aren't buying?If you've ever wondered whether your marketing is actually worki...
115 I Tracked 120 Clients Over 5 Years. Here's the Real Customer Journey Nobody Talks About
Do you know where your best clients are really coming from?If you're relying on gut instinct to decide where to spend your marketing time, you might be working much harder than you need to.In this episode of Beyond the Clinic<...
114 4 MORE things the NHS taught you that are secretly costing you clients
If you're wondering why your private practice isn't growing as quickly as you'd hoped, despite being an excellent dietitian, this episode could be the missing piece.The truth is, many of the habits that made you brilliant in the NHS can ...
113 Common Mistakes That Kill Digital Product Sales - Part 2
If you've created a digital product but the sales just aren't coming in consistently, you're not alone. And here's the thing... it doesn't necessarily mean there's anything wrong with your offer.In this episode, I'm diving into three of ...
112 Common Mistakes That Kill Digital Product Sales - Part 1
Have you ever created a digital product that you were convinced would sell… only to hear nothing but crickets?I've been there too.In this episode, I'm sharing four of the biggest mistakes I see health professionals make before the...
111 How To Make Daily Sales From Digital Products
If you've ever wondered how some business owners seem to generate enquiries and sales even when they're walking the dog, collecting the kids from school, or enjoying a well-earned holiday, this episode is for you.In today's episode, I'm ...
110 How to Build a Client Enquiry System That Runs in the Background
If you feel like you’re constantly glued to Instagram replying to DMs, sending links, answering questions, and trying to keep up with enquiries… this episode is going to feel like a deep exhale.Today I’m walking you through a really simp...
109 How to Replace Your NHS Salary
Have you ever wondered what it would actually take to replace your NHS salary with income from your own business?In this episode, I'm sharing the exact roadmap I would follow if I were starting from scratch today and wanted to replace my...
108 DIETITIANS WEEK Celebrating my clients
This week is a really special one for our profession because it’s Dietitians Week and I couldn’t let it pass without shining a light on some of the incredible health professionals I’ve had the privilege of supporting inside their businesses.
107 My Experiences of Creating and Selling Digital Products as Low Cost Offers
If you’ve ever wondered whether digital products actually work for health professionals… this episode is going to save you a lot of time, stress and second-guessing.Today, I’m sharing the real story behind two digital products I created...
106 10 ideas for digital products that will sell daily
If you’ve ever wondered how to create passive income as a dietitian without adding more clinic hours to your week… this episode is for you.Today I’m walking you through 10 genuinely profitable digital product ideas for dietitians and hea...
105 How to Price Your Services and Sell with Confidence (Interview with Sales Coach Adam Lowther - Part 2)
If charging properly makes your palms sweat, or you find yourself overexplaining your prices like you’re apologising for existing… this episode is for you.In Part 2 of my conversation with sales coach Adam Lowther, we’re diving into the ...
104 Discovery Calls That Don’t Convert? Here’s Why (Interview with Sales Coach Adam Lowther - Part 1)
If you’ve ever found yourself thinking… “I’m showing up, posting consistently, getting enquiries… so why aren’t people actually buying?” — you’re not the only one.In this episode, I’m joined by sales coach Adam Lowther, and we’r...
103 Someone Disagrees With Your Clinical Opinion Online: What Do You Do
Have you ever shared something online… felt really good about it… and then bam — someone disagrees with you in the comments?It’s not something we’re ever trained for as clinicians, is it? One minute you’re confidently sharing ev...
102 How to Get People to Invest in Their Health
If you’ve ever had a discovery call that felt so promising… only to hear “I’m just going to check with my GP first” — you’re not imagining it. And you’re definitely not alone.In this episode, I’m unpacking why so many potential ...
101 We Did a Month of Posting 4 Times a Day... Here’s What Happened
Over the past month, I decided to run a little experiment in my business… and honestly, it was a bit of a wild one.I set myself a challenge to post four times a day on Instagram, every weekday, while testing some of the newest growth str...
100 100th Episode Special… Is It Worth Having Your Own Podcast?
This week’s episode is a big one… I’m celebrating 100 episodes of Beyond The Clinic 🎉 (which still feels slightly surreal to say out loud).And to mark it, I wanted to answer one of the questions I get asked all the time — should you ...
099 My Experience Leaving the NHS
In this episode, I’m sharing the honest story of my decision to leave the NHS after more than 20 years as a dietitian. This isn’t about criticising the system or the profession that shaped my career. The NHS gave me incredible experience, frien...
098 How to Move Beyond 1:1s
If your business currently relies on back-to-back one-to-one sessions, you’re not alone. Most dietitians start their private practice this way because it feels familiar and safe. But at some point, many practitioners realise that relying solely...
097 5-Step Checklist to Get More Clients
If you’re wondering why your private practice isn’t getting clients, this episode will help you figure out exactly where things are going wrong.In this episode, I walk you through a simple 5-step self-audit that will help y...