Beyond The Clinic
Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age.
Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape.
But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.
Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode.
Beyond The Clinic
099 My Experience Leaving the NHS
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In this episode, I’m sharing the honest story of my decision to leave the NHS after more than 20 years as a dietitian. This isn’t about criticising the system or the profession that shaped my career. The NHS gave me incredible experience, friendships and opportunities that I’ll always value. But there came a point where I realised the life I wanted and the way I was working were no longer aligned.
I talk openly about the thoughts I had for years before I made the change, the guilt that came with wanting more, and the moment I realised I needed to take my private practice seriously. If you’re currently working in the NHS and quietly wondering whether you want something different, this episode will help you feel less alone and give you insight into what building something alongside your clinical role can look like.
In This Episode I Talk About:
- Why reaching the top of my NHS career ladder still left me questioning “Is this it?”
- The guilt many clinicians feel when they start wanting more flexibility, challenge or income
- How NHS systems and red tape can sometimes limit even the most committed clinicians
- The life event that made me re-evaluate everything
- Why I stopped treating my private practice like a side hustle
- Discovering online income streams like digital products and courses
- Selling my first nutrition resources online and the moment I realised this could work
- How I doubled my NHS Band 8B salary in under two years
- Supporting other dietitians who wanted to build businesses of their own
- The moment I finally handed in my NHS notice after more than two decades
Thinking About Your Own Next Step?
If you love being a dietitian but feel like you want more flexibility, income or impact, you’re not alone. I now work with health professionals who want to build ethical, sustainable businesses that don’t rely purely on one-to-one clinical work.
You can start by booking a free 20-minute discovery call with me here:
https://thechildrensnutritionist.as.me/discovery
I'd love to hear from you, click the link to 'text' the show directly
Lets keep in touch!
Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
FREE Workbook - The Master Plan
Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan
Work with me:
- Business Coaching: https://www.sarahalmondbushell.com/mastermind
- Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
- Book a discovery call: https://thechildrensnutritionist.as.me/discovery
Today I wanted to talk openly and honestly about my experience leaving the NHS after over 20 years as a dietitian. Whether you've already left the NHS and you're navigating your next steps in your business or you're still in it right now, wondering if you'll ever feel brave enough to step away, then this episode is for you. Or maybe you're just a bit nosy and you're here for the tea of what actually happened behind the scenes.
The first thing I want to make clear is this isn't an episode about NHS bashing or criticising the system or the people in it or the profession that I was proud to be part of. Not at all. It shaped me as a clinician. It gave me experience I will always value and it gave me the credibility and a ton of friendships too. This is about being honest about the moment that I realised it no longer fit the life that I wanted. It's about
telling the truth of my experience, not to persuade you to do the same, but to help you make sense of what you might be feeling and to normalise the thoughts that you might be too scared to say out loud. I'll be diving deep into the behind the scenes of what I was really feeling whilst in the NHS, a lot of which I'm sure you'll be able to relate to, as well as the moment I decided it was time to go all in on my private practice. You'll get an insight into the things I prioritised
in the very early stages of building my business.
and the things I invested my time into learning. So grab a cuppa and let's start at the beginning.
When I first qualified as a registered dietitian, I was ecstatic, genuinely ecstatic. I remember thinking I've made it. After all of those years of studying, the placements, the exams, the repeated first year, and suddenly I was an NHS dietitian. I was so proud, proud to be part of something bigger than me and proud to introduce myself and say what I did.
Then as the years went on, I progressed and climbed the ladder. I was in leadership roles for seven years. I managed teams. became dietetic manager, then divisional director, then AHP lead. And each time I moved up the ladder, there was that same feeling again. I've made it. I've worked so hard to get into these roles. And by the time I became an AB consultant dietician at just 41, I'd essentially reached the top of my ladder in my field.
Now on paper, it looked like a very successful career. And in many ways, it was.
That's why what came next was so confusing because when you've achieved the titles that you worked so hard for and you've climbed the ladder, you've gone into management, you've gone back into clinical, you expect to feel settled and content, right? But instead I found myself thinking, is this it? And these feelings had nothing to do with enjoying my work. I absolutely loved being a dietitian.
I worked in pediatric diabetes. I cared deeply about my patients. I got to hang out with them in school. I got to do home visits. We did cookery classes. It was just brilliant. I got such a buzz out of helping make a difference to these young people's lives. And you know what? I still do. So what was it about? Well, there wasn't one pinnacle moment where I thought, can't do this anymore. There wasn't a big incident that forced my hand.
It was a combination of lots of different things that ultimately led to me leaving the NHS. So the first thing was realising that there was literally nowhere left to go. I'd reached the top of the ladder. I'd done it for the last seven years, switching from role to role to role. And on paper, I'd achieved everything I'd set out to do. And yet there was this quiet feeling that I wanted more, more challenge, more variety and yes, more income.
And I'm very open about this because wanting more isn't greedy
And wanting more doesn't compromise your ethics in any way, shape or form. I had the experience, the expertise, the results. There was no reason not to crave more. And of course it wasn't all about the money. I genuinely loved the work itself and being part of a meaningful change that had always been the heart of why I became a dietitian. But at the same time, the money did matter. It's important to say that out loud.
Wanting to be fairly compensated for your skill, your time and your expertise is 100 % fair. So to all of you listening, let that be a reminder to start recognising the value of what you bring to the table and start normalising saying, I want more.
In saying this, in the early stages of feeling like I wanted more, I felt so much guilt for it because this was a good job with a really good pension. And I was like one of only five pediatric dieticians at this level in the country. So at first I found myself asking, who was I to want more? Who was I to feel restless and dare I say, bored with my role?
I worried a lot about what other people might think if I was to leave my friends, my family, my NHS colleagues. I worried people would think I was ungrateful or irresponsible. And the internal conflict sat with me for a long time. I'll never forget all those years ago when me and my husband would go on long walks when we were at my parents' house in Spain. My mum and dad would be keeping an eye on the kids and me and my husband would be on these long walks with their dogs.
talking about how I was feeling about work and the potential possibilities that were out there. I wish I could go back to that time and tell myself that wanting more didn't make me ungrateful or selfish.
I so wish I could go back and tell myself that Sarah, you blooming well did it.
The other big factor that led me to starting my own business was down to what I call the red tape effect. something that quietly limits skilled clinicians. No matter how good you are at your job, how committed you are to your patients or how much you care, the NHS comes with its own invisible barriers that limits how much impact you can have within the system.
Certain policies are designed with good intentions, but they can create a ceiling on how much you can actually do and how freely you can use your
you've had a similar experience to me here. I'm a big believer that red tape massively limits good clinicians. And for me, it was just another factor that led me to where I am.
know, simple things like wanting to create a certain type of leaflet for my patients and having to run it through a paper group committee, which would take six months to be approved.
being told I had to reduce the number of school visits I did. And yet these kids didn't come to clinic. It was the only way that I could get to them and educate them on managing their diabetes.
Those limitations, they really did impact my creativity and how well I could be a clinician. But despite all of this, and despite very clearly wanting something more, I stayed where I was for years actually, feeling this way, until a moment came when my life completely changed. So in 2018, my lovely mum passed away and losing my mum forced me to re-evaluate
everything, not just work, but everything in life. Grief has a way of doing that, doesn't it? It brings perspective whether you're ready for it or not. And life suddenly just felt too short to stay stuck in something that no longer fulfilled me. And it wasn't about disliking my job. It was about recognizing that the way I was working and the life that I was building around it no longer felt aligned. So up until that point, I'd been
managing quietly and telling myself I could keep going and maybe that this is just a phase and I'd tell myself that I'd think about changing things later but after my mum died I realised that I needed to stop waiting for later to come. So the decision I made at that point wasn't to leave the NHS, it was to stop treating my private practice as something on the side and to go all in on it because during this time
I was running my private practice as a bit of a side hustle. And that's when I decided it was really time to give it a proper go and see whether it could become a business that might eventually replace my NHS salary. So after that point in 2018, things didn't change overnight. I didn't hand in my notice there and then. What changed was how seriously I took the idea of building something alongside my NHS role.
So I already had this really well established private practice that had existed quietly in the background for years, decades. I had referrals from colleagues, from doctors, people finding me through directories like Bupa. But up until then, it had always just been there, but not by any means a priority or something I was taking seriously. But after losing my mum, I decided to stop treating it like a hobby.
and started really thinking about whether this could turn into something sustainable. Now, I made sure to approach this carefully, though. I didn't want more private patients just for the sake of it. I was already busy enough. I had two young children. But what interested me was leverage. Now, by leverage, I mean doing work once and helping more people without trading more of my hours for money.
So during my grief, I actually spent three months living at my parents' house in Spain, supporting my dad, sorting through my mum's things. And during this time, I started listening to business podcasts when I went out walking, like Amy Porterfield's online marketing Made Easy show and Pat Flynn, who had smart passive income.
And I was dedicating a lot of my time to learning and trying to understand how people were building businesses outside of traditional nine to five roles. And that's when I first came across the idea of different ways to generate online income, like the courses, like digital products. So resources that I could create once and sell again, again, and again. And at first it felt almost a bit too good to be true.
almost a little bit dodgy in a way, but I was really curious. So I experimented. I created a couple of children's portion size guides and I sold them directly from my website. They were low cost. They were 9.99 each. There was just five pages in a PDF. But when those first sales came in, something clicked. Not because it was life-changing money, but because it was proof. It was proof that my expertise
had value outside of a clinic room, proof that I could help people without needing to be present every single time, proof that this could actually really work. So then I spent a lot of time learning more, testing different things, failing here and there, tweaking and changing things as I went. And all of this happened alongside my NHS role. It wasn't about abandoning my work. It was about delivering my work in new and different ways.
And it didn't take me long to realize that this work was actually giving me a real sense of joy in a way that I hadn't had for a long time.
So from here, I knew I needed a plan of action. So I set myself a goal. I wanted to double my 8B NHS salary. My thought process at the time was if I hit that goal, I would know that my business was sustainable and I could do this. But I didn't want to see tons of patients I wanted flexibility in my life and in my work. So I focused on building things that I could scale, like the courses, like digital products.
And I also looked into other income streams like earning through ad revenue on my blog, as well as affiliate income from recommending other people's goods and services. And I learned how to do these things properly and ethically as a dietitian. And I tested things really slowly alongside my NHS role. Then in 2020, I reached my goal. I doubled my NHS salary in less than two years.
I made £124,000 in a year, which was double my 8B. And I did this all without seeing any more patients. And that was the moment. That was when I realized that, my goodness, I could totally do this.
And then the pandemic hit, course, and almost overnight, everything changed. Something unexpected happened quite quickly during this time. My colleagues started coming to me. They'd seen that I was making money online for this sort of 18 months before without seeing any patients face to face. And they were curious. Many of them were really worried because suddenly...
The NHS didn't feel quite as stable as it once had. It wasn't a really nice place to work at that point in time. And so they wanted to know how starting a private practice worked and whether it could be possible for them as well. And then I had other colleagues who already had well-established private practices, but in real life, and they needed to pivot and move things online. So at first, I just helped informally. I answered questions. I shared a bit about what I was doing and what I'd learned.
I sent people to go and read things and listen to things. I didn't charge anybody any money for this. I was just giving them free advice. It didn't even occur to me to charge for this advice, if I'm honest. But as time went on, people weren't just asking if it was possible. They were asking how. And around the same time, I decided to deepen my own knowledge properly. And I decided to learn even more about online marketing and meta was Facebook at the time, Facebook ads.
sales, of course, and course creation, but at a higher level, at master's level. And during this period, I was working with a business coach as well. And she pointed out that I was already helping and coaching people and that perhaps it was time to start charging for that support. I was a bit gobsmacked, to be honest, but that was the beginning of my second business, Dietitians in Business. That's when it was born. And so in January, 2021, I took on my first seven clients.
All dieticians who wanted to build something more sustainable for themselves and a month later in February 2021, I handed in my notice to the NHS. So that's it. That was my full experience of leaving the NHS after over 20 years as a dietician. Now, if there's anything I want you to take from this episode, it's this. You are allowed to love your profession and still want to evolve.
You are allowed to be proud of your career and still outgrow it. You're allowed to say, I want more without apologizing for it. And you don't have to blow your life up to make a change. You can build slowly and you can give yourself proof before you take that leap. So if you want to know more, but you don't quite know what that looks like yet, this is exactly why I now do the work that I do because I've been there.
I know what it feels like to love your clinical work, but to crave something more flexible. I know what it's like to want to earn more money without seeing more patients. And I know what it's like to worry about pensions and security and what your colleagues might say because I've navigated all of that. And when you work with me inside my business coaching, isn't about promising you unrealistic overnight success. It's about identifying what you could build based on your expertise.
about creating offers that don't rely purely on one-to-one time, about learning how to leverage your knowledge ethically and sustainably, about understanding pricing and positioning yourself and building income streams that give you options. I work specifically with health professionals because I understand the context that you're operating in as well as the regulations and our ethics.
And you definitely do not need to be figuring this out on your own. So if you're ready to explore what business coaching could do for you, you can start by booking a free 20 minute discovery call with me. You can find the link to book our call in the show notes of this episode.
Bye for now.