The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
The Focused View: Empowering Eye Care Professionals
EP23: Belinda Musitano on Strategic Growth, Patient Care & Running a Successful
What does it take to scale an independent practice successfully? In this episode, Michael Nasser talks with Belinda Musitano of Eyes@Optometry to explore how she has successfully built and expanded her independent practice to three thriving locations in Western Australia.
Throughout the conversation, Belinda shared how she transitioned from being an optical dispenser to a practice owner, the key strategies she used to scale and sustain her business, and initiatives that helped her foster trust and loyalty to her customers. From patient care to strategic marketing, staff training, and community engagement, this episode is packed with actionable insights for optometrists, optical dispensers, and business owners looking to build a sustainable practice.
Key Topics with Timestamps:
0:50 - Belinda Musitano and her journey in independent optometry
3:33 - Discovering optical dispensing and transitioning into business ownership
6:19 - Key moments that shaped Belinda's business growth
9:11 - Eyes@Optometry vision and how it transformed in the last 19 years
12:46 - Ensuring the practice's goals are both ambitious and achievable
15:47 - Active marketing strategies to boost the practice growth
20:56 - Tips in keeping the team motivated, engaged, and aligned to the practice's goal
24:14 - The influence of being an optical dispenser on managing an optometry business
26:24 - Managing day-to-day operations while planning long-term strategy
29:01 - Constantly looking ahead and adapting to change for the practice
32:08 - The future of independent optometry with technology advancements and shifting patient expectations
34:05 - Belinda's initiative in building strong community engagement
38:17 - Top 3 actions practice owner should take to have long-term success
Mentioned Resources:
Episode Suggestions:
Connect with Belinda Musitano:
LinkedIn: https://www.linkedin.com/in/belinda-musitano-83a3a7108/
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
