The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
Episodes
29 episodes
EP28: Leadership, Staff Motivation & Social Media for Practice Growth with Kayla Ashlee - Part 3
If your team isn't showing up the way you want, it might be time to look at your leadership. Because the truth is, thriving optical practices aren’t built on sales alone. They’re built on strong leadership, intentional training, and a team that...
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Season 2
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Episode 28
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50:42
EP27: Soft Skills & Human Connection in Optometry with Kayla Ashlee - Part 2
Can you truly build a human connection with your patient in just one minute? In part two of our conversation, Kayla Ashlee returns to share how “adult pacifiers,” aka our phones, are quietly killing patient relationships. She reveals how soft s...
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Season 2
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Episode 27
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18:48
EP26: The Power of Structured Training in Independent Optometry with Kayla Ashlee - Part 1
You can have the best inventory and marketing plan for your independent practice, but if your team isn't trained to back it up, it does no good to you - Kayla Ashlee.In this episode, Michael Nasser is joined by Kayla Ashlee, C...
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Season 2
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Episode 26
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26:00
EP25: Elevate Your Practice: Topic 7 - The Untapped Opportunity for Sunglasses in Australia’s Independent Practices
What if the advice we failed to give is the very reason our patients are now struggling with eye health issues? At what point will they come back to us, wondering why we never told them to wear sunglasses before it was too late?<...
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Season 2
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Episode 25
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47:39
EP24: Kelly O' Brien on Managing an Independent Optical Practice in a Rural Setting: Challenges, Partnership, Growth, and Making a Difference in the Community
She drove patients to the hospital by herself three times because there was no other choice - here's what a rural independent practice co-owner does to go above and beyond patient care. Kelly O’Brien is the co-owner of ...
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Season 2
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Episode 24
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1:02:58
EP23: Belinda Musitano on Strategic Growth, Patient Care & Running a Successful
What does it take to scale an independent practice successfully? In this episode, Michael Nasser talks with Belinda Musitano of Eyes@Optometry to explore how she has successfully built an...
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Season 2
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Episode 23
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42:00
EP22: Assess Your Emotional Intelligence and Be a Better Leader with Dr. Bethany Fishbein [Part 2]
You might think to yourself, I'm a good leader! Okay, but does your self-awareness match how your team perceives you? In this episode, Michael Nasser and Dr. Bethany Fishbein dive deeper into emotional intelligence (EI) ...
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Season 2
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Episode 22
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46:39
EP21: The Essentials of Emotional Intelligence in Leadership with Dr. Bethany Fishbein [Part 1]
Great leaders don't just focus on goals and deadlines. They connect with emotions, too. Emotional intelligence is the secret ingredient that transforms leadership, strengthens optometry teams, and drives meaningful results.In this episod...
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Season 2
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Episode 21
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45:28
EP20: Vision 2040: Shaping the Future of Optometry with Skye Cappuccio, CEO of Optometry Australia
Are you curious about where the optical industry is headed and what it means for you as an eye care professional? In this episode, Michael Nasser is joined by Skye Cappuccio, CEO of Optometry Australia
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Season 2
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Episode 20
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49:53
Bonus: Advancing Your Independent Optical Practice in 2025: CPD Resources & Myopia Control Education
Are you ready to advance your career in 2025? The optical industry is evolving rapidly, and staying ahead requires more than just keeping up—it demands proactive learning and strategic growth. In this special holiday episode, we revisit insight...
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Season 1
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25:55
EP19: Optometry Self Defence: Protecting Your Practice from Cyber Threats and Legal Pitfalls With Luke Arundel from OA
Are your optical practice and patient data truly secure? With cyber-attacks on the rise and an increasingly complex legal landscape, eye care professionals need to be made aware of how vulnerable their businesses may be. ...
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Season 1
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Episode 19
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57:46
EP18: Insights from the US with Brianna Rhue – Building the Optometry Practice of Your Dreams
What makes an optical business successful? According to Dr. Brianna Rhue, it's not just purchasing the OCT (Optical coherence tomography), but investing in technology that makes it easier for patients to do business with you. ...
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Season 1
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Episode 18
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51:26
EP17: Elevate Your Practice: Topic 6 - Practical Marketing Tips for Optometry & Optical Dispensing Practices
In this special episode, recorded live at the OptiPro Roadshow in Sydney, host Michael Nasser sits down with Joanne Scott-Dostine, Opticare's Commercial Manager, to share actionable marketing strategies tailored for optometry and optical dispen...
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Season 1
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Episode 17
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31:18
EP16: Pioneering Myopia Management: Insights from Jagrut Lallu on Innovations, Research, and Practice Integration
As myopia rates surge globally, eye care professionals are faced with the growing challenge of looking for ways to control it. In this episode, Michael Nasser sits down with Jagrut Lallu, a leading expert in myopia management and founder of New...
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Season 1
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Episode 16
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46:27
EP15: Elevate Your Practice: Topic 5 - Mastering Stock Management in Your Optical Practice
In this episode, recorded live at the OptiPro Roadshow at Rendezvous Hotel in Perth, Michael Nasser and Joanne Scott-Dostine dive into one of the most critical components of running a smooth and profitable optical practice: stock management. Th...
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Season 1
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Episode 15
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33:03
EP14: Engage and Influence: Emma Gillies on Advanced Strategies for Trust-Based Selling
Michael Nasser is joined by Emma Gillies, an optometrist and founder of Purple Key Consulting, to explore how trust-based selling transforms patient interactions. From the subtle power of nonverbal communication to advanced techniques for boost...
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Season 1
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Episode 13
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49:35
EP13: Enhancing Eye Care for People with Dementia: Insights and Solutions with Marianne Coleman
As we observe World Alzheimer's Month, focusing on dementia awareness and reducing stigma, we invited Marianne Coleman, a renowned orthoptist and researcher, to explore the critical intersection of dementia and visual function. Marianne shares ...
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Season 1
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Episode 13
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49:12
EP12: Through The Lens: Paul Clarke on Building a Career in Optics
In this episode, Michael Nasser introduces the new “Through the Lens” series, which explores the personal and professional journeys of influential figures in the eye health industry. Our first guest for this series is Paul Clarke, an opt...
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Season 1
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Episode 12
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44:35
EP11: Independent Vision: Alison Abdullah's Journey from NYC to Lens Avenue
In this episode, Michael Nasser is joined by Alison Abdullah Daoud, founder and director of Lens Avenue. Alison shares her inspiring career path, from completing her optometry degree at UNSW to gaini...
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Season 1
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Episode 11
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34:29
EP10: Exploring the Evolution and Future of Optometric Media with mivision's Todd Tai
In this episode, Michael Nasser is joined by Todd Tai, the Managing Director of mivision Magazine & Digital, to explore the evolution and transformative journey of mivision magazine. From its inception...
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Season 1
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Episode 10
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34:57
EP9: Elevate Your Practice: Topic 4 - Unlocking the Secrets to Effective Employee Onboarding and Retention
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, uncover the secret behind effective employee onboarding and fostering a culture of retention within optometry practice. This episode of the Elevate Your Pr...
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Season 1
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Episode 9
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27:57
EP8: Recall Mastery: Enhancing Patient Engagement and Practice Growth with Fatin Tobia
In this episode, Michael Nasser invites Fatin Tobia, Co-Founder and Director of eye2eye Marketing 360, to explore the effectiveness of patient recall strategy in improving patient care and b...
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Season 1
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Episode 8
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33:33
EP7: Adapting to Change: Empowering Optical Dispensers Through Continuing Professional Development (CPD) with April Petrusma
In this episode, Michael Nasser invites April Petrusma, CEO of Optical Dispenser Australia (ODA) and Optical teacher at ACOD - Australianasian College of Optical Dispensing, to share her extensive experience in the optical dispensing industry a...
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Season 1
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Episode 7
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39:14
EP6: Elevate Your Practice: Topic 3 - Building Effective Teams: Combining Knowledge and Personalities in Your Optometry Practice
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the most important and least understood aspect of running an optometry business: building effective teams. This episode of the Elevate Your Prac...
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Season 1
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Episode 6
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31:33
EP5: Elevate Your Practice: Topic 2 - The Art of Mastering Business Review with KPIs & Demographics with Joanne Scott - Dostine
In this episode, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, delve into the critical yet often overlooked practice of conducting a business review. This Elevate Your Practice series episode explores the significance ...
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Season 1
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Episode 5
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29:16