The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
The Focused View: Empowering Eye Care Professionals
EP25: Elevate Your Practice: Topic 7 - The Untapped Opportunity for Sunglasses in Australia’s Independent Practices
What if the advice we failed to give is the very reason our patients are now struggling with eye health issues? At what point will they come back to us, wondering why we never told them to wear sunglasses before it was too late?
In this episode of the Elevate Your Practice series, Michael Nasser and Joanne Scott-Dostine, Opticare's Commercial Manager, discuss the often overlooked opportunities for sunglass offerings in Australia's optometry practice.
Joanne shares the alarming statistics of UV exposure & skin cancer, how creating awareness and patient education can minimise eye health risks such as skin cancer, and the best strategies for integrating & maximising sunglasses into an optometry practice's workflow. If you are looking for ways to enhance your patient care services while boosting your store's sales with sunglasses, this episode is for you!
Key Topics with Timestamps:
2:43 - The untapped opportunity for sunglasses in Australia’s independent practices
4:41 - Alarming statistics on UV exposure and eye health risks
5:56 - Steps to integrating sunglasses as a standard part of the practice workflow
9:46 - Prescription vs non-prescription sunglasses: How to balance both
11:45 - Essential training for staff to effectively recommend sunglasses
15:51 - Best practice for instore sunglass visibility & presentation
18:54 - Sunnies stock management
22:20 - Creating awareness about UV protection through patient education
29:20 - Community partnerships to promote sunglasses and eye protection
32:55 - Effective marketing strategies for sunglasses offerings
35:40 - Sales techniques: Bundling, second-pair offers, and conversion tactics
38:08 - Using KPIs to measure the success of your sunglass strategy
40:27 - Three key action steps to boost sunglass sales
43:15 - Joanne on strengthening sunglass strategy
All the other links and resources mentioned in this episode can be found at
https://www.thefocusedview.com.au/
Episode Suggestions:
Ep24: Kelly O'Brien on Managing an Independent Optical Practice in a Rural Setting
Connect with Joanne Scott-Dostine:
LinkedIn: https://www.linkedin.com/in/joanne-scott-dostine-144297152/
Email: joanne@optipro.com.au
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
