The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
The Focused View: Empowering Eye Care Professionals
EP28: Leadership, Staff Motivation & Social Media for Practice Growth with Kayla Ashlee - Part 3
If your team isn't showing up the way you want, it might be time to look at your leadership. Because the truth is, thriving optical practices aren’t built on sales alone. They’re built on strong leadership, intentional training, and a team that feels seen, supported, and inspired.
In this part 3 episode, Michael Nasser is back again with Kayle Ashlee, the founder of Spexy, a training platform designed for eye care professionals to discuss the human side of practice growth. From having a structured leadership check-in and performance-based incentives to leveraging your social media presence, Kayla shares her signature blend of strategy and human-led management to motivate staff and grow the independent practice.
Kayla Ashlee is an eye nerd, international public speaker, eye care consultant, and math geek who teaches eye care professionals how to transform the state of their independent practice to become a powerhouse that thrives and succeeds.
Key Topics with Timestamps:
2:35 - The role of leadership in training and staff motivation
5:19 - Structured quarterly check-ins: A simple strategy with a big impact
8:51 - Time-based raises vs. Performance-based incentives
14:57 - Inside Spexy: Netflix-Style Optical Training
20:00 - Being authentically YOU on social media
29:44 - Social media is a free advertising tool for your local community
32:27 - How to have a social media plan for your independent practice
36:08 - Posting cadence, influencers & community engagement
39:27 - What is holding people back from posting on social media
41:56 - The future of training in optometry
45:38 - Kayla Ashlee's advice to eye care professionals
Mentioned Resources:
Spexy email: ProTip@BeSpexy.com
The Gifts of Imperfection by Brené Brown
Episode Suggestions:
EP27: Soft Skills & Human Connection in Optometry with Kayla Ashlee - Part 2
Connect with Michael Nasser:
LinkedIn: https://www.linkedin.com/in/michael-nasser/
Connect with Kayla Ashlee:
LinkedIn: https://www.linkedin.com/in/kaylaashlee/
Email: kayla@bespexy.com
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Learn More About Us:
Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
LinkedIn: https://www.linkedin.com/showcase/the-focused-view
Instagram: https://www.instagram.com/thefocusedview/
Facebook: https://www.facebook.com/thefocusedview
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Send us your thoughts about the episode
Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
