The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
The Focused View: Empowering Eye Care Professionals
EP37: The Art and Heart Behind Elusive Miss Lou: Crafting Eyewear with Purpose with Louise and Teiger Sceats
In this episode, we are joined by Louise and Teiger Sceats, the creative mother and son duo behind The Elusive Miss Lou. From eyewear that tells a story to their family mantra of quality, comfort, and fit, they share how they built a brand rooted in artistry, authenticity, and spreading joy.
Throughout the conversation, Louise reveals how her design journey began through Jono Hennessy, where she learned the craft from the ground up. Teiger brings in his storytelling skills from film school, giving life to every frame to create eyewear that's more than just a fashion; it's a whole experience. Louise also opens up about her battle with stage four breast cancer and how it reshaped her outlook on life and business.
Key Topics with Timestamps:
2:11 - The origin of The Elusive Miss Lou
5:09 - Learnings from John Hennessy: From fabric to fashionable frames
7:49 - Storytelling strategy of the brand
10:50 - The freedom to create what they wanted
12:48 - The inspiration and design process of making frames
15:14 - Quality, comfort, and fit: The Family Mantra
17:59 - Trusting gut instinct: Colour theory, materials, & setting trends
22:45 - Keeping the business personal
25:53 - Growth without losing authenticity
31:50 - Brand ambassador and practice partners
36:40 - Box of brightness
40:43 - Louise's story of finding strength through life challenges
45:46 - The motivation to build the business and spread joy as a family
50:15 - Permission to have fun
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https://www.thefocusedview.com.au
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Website: https://www.thefocusedview.com.au/
Email: Michael@thefocusedview.com.au
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