The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
The Focused View: Empowering Eye Care Professionals
EP45: Building Community, Crafting Care: Northam Optical's Journey to Independent Practice of the Year 2025 with Allyson Freind
In this episode, we are joined by Allyson Freind, optical dispenser, owner of Northam Optical and recipient of Independent Practice of the Year 2025, to explore how a loyal customer base, deep community connection, and consistent, high-quality care can outperform even the biggest city-based advantages.
From accidentally stepping into optics as a receptionist to becoming a trusted healthcare provider, community leader, and industry advocate, Allyson's journey shows that regional practices can thrive when they are built on trust, education, and genuine care for the people they serve.
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All the other links and resources mentioned in this episode can be found at
https://www.thefocusedview.com.au
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Key Topics with Timestamps:
1:46 - Allyson's background and her unexpected career in optics
5:11 - From employee to business owner
6:04 - What makes running a rural practice unique compared to bigger cities
6:56 - What sets an award-winning practice apart
8:56 - Business milestone for Northam Optical
11:12 - Building real community connections
13:27 - Criteria for brand alignment and setting boundaries as a business owner
17:36 - Education and industry involvement
20:38 - Giving back to the community through the Fiji outreach program
23:39 - The value of training and education for optical dispensers
24:54 - Guiding principles that operate Northam Optical
26:11 - What makes the biggest difference in patient experience
27:52 - Making smart business decisions: Introducing a new specialisation to patients
30:22 - Business owner routine to be working on the business, not just in it
32:51 - Allyson's advice to independent practice owners
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Website: https://www.thefocusedview.com.au/
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