The Focused View: Empowering Eye Care Professionals
"The Focused View" is a podcast dedicated to exploring the latest trends, strategies, and innovations in the eye care industry. Hosted by industry expert Michael Nasser, each episode features in-depth interviews with thought leaders and practitioners who are pushing the boundaries of optometry. With a focus on empowering eye care professionals and elevating the industry, "The Focused View" provides valuable insights and inspiration for anyone looking to stay ahead of the curve in this rapidly evolving field. Tune in for engaging conversations, expert analysis, and a clear vision for the future of eye care.
The Focused View: Empowering Eye Care Professionals
EP57: The Shift Business Growth: Start with the End in Mind with Jenny Stilwell
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What separates practices that continue to grow from those that reach a plateau?
In this episode, we are joined by Jenny Stilwell, strategy advisor, business mentor, and author of The 7% Club, to share the leadership and business strategies that help founders build businesses with lasting value.
Throughout the conversation, Jenny explores why business value extends far beyond revenue, how systems and delegation strengthen a practice, and why every business owner should start with the end in mind, even if selling isn't part of their plan.
If you're looking to build a practice that's more profitable, more resilient, and less dependent on you, this episode will challenge the way you think about growth and leadership.
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https://www.thefocusedview.com.au
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Key Topics with Timestamps:
3:11 - Jenny's background and journey from CEO to business advisor
5:28 - Starting a business with the end in mind
8:21 - Building a business that doesn't rely on the founder
12:03 - The reason why business owners struggle to sell
15:18 - What buyers really look for during acquisition
21:18 - Strategic advantage for specialisation
22:47 - Shifting from founder perspective to acquirer perspective
24:55 - Why profit matters more than revenue
28:20 - Activities that should be done consistently to keep the business saleable
30:33 - Hidden financial blind spots
32:53 - Why do businesses plateau
35:23 - Making the shift from founder to CEO
37:44 - The "Dance of Trust" concept
42:25 - Recruiting and building an A-team
46:33 - What separates businesses that grow beyond $2 million
48:16 - Three questions every business owner should ask
50:51 - Final advice and closing thoughts
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Website: https://www.thefocusedview.com.au/
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Thank you for joining us in this episode of The Focused View Podcast. If you enjoyed this episode, give us a 5-Star rating, and leave a review on Apple Podcast and Spotify to help us reach even more eye care professionals and build a community of innovation and see new opportunities within the optical industry. Talk with you next time!
