Start a Podcast: How to Choose a Niche & “Hijack” a Big Audience — with Robert Hanna

Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audience of 7,000 lawyers* on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s *THE* guy to listen to! With the threat of AI looming, you must personal brand. What better way than with a podcast? Watch now.

📰 About Robert Hanna:
Robert Hanna is the host of Legally Speaking, the UK’s #1 legal podcast, reaching 6,500 cities. As a specialist in legal careers, Robert seeks to inspire, entertain, and educate his audience on the nuances of the legal world. He has secured major sponsorships worth $5 billion from companies like Clio, and now advises firms worldwide on how to dominate their niche through innovation and community.

👉 Sasha and Robert explore:
— How Robert reached 7,000+ lawyers on his very first episode.
— How to pick a great niche (or topic of influence) for your podcast.
— The 30-minute recording trick that creates 6 months of content!
— Why social media is “rented land” and where you must take your audience instead.
— How AI is taking jobs and why starting a podcast is vital to building your personal brand.
— Why waiting is a mistake. Start your podcast now, before you feel "ready."

👉 Main Takeaways from the Episode:
— Claim your podcast name and buy the domain.
— Record one 15-minute video answering a top client FAQ. Split it into 5 social clips.
— Identify 10 non-competing attorneys. Invite one to a "15-minute spotlight" interview to expand your reach and leverage their audience.

📞 Connect with  Robert Hanna:
• Website: https://legallyspeakingpodcast.com/
• LinkedIn: https://www.linkedin.com/in/roberthanna/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (954) 620-5521

#LawyerWebsite #LawyerSEO #LawFirmMarketing

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