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Agency Operators Podcast
Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!
Agency Operators Podcast
Winning with Amazon Ads: How to Rank Higher & Boost Profitability with Neil Robson – Episode 46 of the Agency Operators Podcast
Description:
Running Amazon ads without a strategy is like throwing money into a black hole. If you’re not optimizing correctly, you’re leaving profit on the table.
In Episode 46 of the Agency Operators Podcast, I’m joined by Neil Robson, Senior PPC Manager at PPC Ninja, to break down the biggest mistakes sellers make with Amazon PPC—and how to fix them. With years of experience managing enterprise-level accounts and auditing large-scale campaigns, Neil knows exactly what it takes to improve rankings, increase profitability, and make your ads work smarter.
About Neil Robson
Neil Robson is a Senior PPC Manager at PPC Ninja, where he’s spent the last three years training new team members, managing enterprise-level accounts, and auditing high-spend campaigns. An ex-Amazon seller himself, Neil has firsthand experience navigating the challenges of PPC in both the U.S. and Canadian markets.
Outside of work, he applies his data-driven mindset to competitive BBQ—because great results, whether in PPC or grilling, come down to the right strategy.
🔗 Connect with Neil Robson: https://www.linkedin.com/in/neil-robson-2a4684261/
Main Discussion Topics:
- The most common mistakes found in PPC audits (and how to avoid them)
- How Sponsored Brands impact your profitability and growth
- Ranking strategies that actually move the needle
- How to calculate target ACoS and TACoS to hit your profit goals
Why You Should Tune In
Learn how to fine-tune your Amazon ads, boost rankings, and make every advertising dollar count—all with expert insights you can apply right away.
This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.