The Hero Image Advantage: Amazon’s Hidden Profit Driver – Episode 56 of the Agency Operators Podcast

Description:

“Amazon is a visual marketplace first, a search engine second. Your hero image isn’t just one part of your listing, it’s the gatekeeper to everything else you’ve built.”

Your hero image isn’t just the first thing shoppers see; it’s the deciding factor in whether they click or keep scrolling. Most sellers underestimate its impact, but it could be the key to unlocking serious revenue growth.

In Episode 56 of the Agency Operators Podcast, we’re joined by John Aspinall, Founder of Aspi Creatives and Brand Evangelist at PickFu, to explore how top-performing brands turn simple product images into powerful profit drivers. With 15 years of Amazon experience and a sharp focus on hero image optimization, John shares why breaking outdated design “rules” and applying real data can dramatically improve click-through and conversion rates.

Whether you’re DIY-ing your creative or leading a whole team, this episode delivers practical strategies that help your visuals stand out and sell more.

About John Aspinall:

John Aspinall is the Founder & CEO of Aspi Creatives, an Amazon-first creative consultancy that helps brands transform product images into high-performing visual assets. Over the last five years, John has specialized in hero image optimization, utilizing A/B testing and proven merchandising tactics to drive improved CTR, CVR, and long-term growth. As Brand Evangelist at PickFu, he also empowers sellers with insights from honest consumer feedback to refine and outperform the competition.

Connect with John Aspinall: https://www.linkedin.com/in/jaspinall/

Main Discussion Topics:

• Why most brands are leaving money on the table with under-optimized images
• What makes a hero image convert (hint: it’s not just good lighting)
• How to challenge outdated design rules without risking suppression
• Building a test-and-learn strategy that scales, without a big creative team

Key Takeaways:

John Aspinall breaks down how to turn your hero image into Amazon’s hidden profit driver by combining bold creative strategy with real data to boost clicks, conversions, and growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.