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Agency Operators Podcast
Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!
Agency Operators Podcast
Optimizing for Profit and Scaling Smarter with William Harris – Episode 61 of the Agency Operators Podcast
Description:
Scaling your brand isn’t just about generating more revenue; it’s about achieving more profit.
In Episode 61 of the Agency Operators Podcast, we’re joined by William Harris, Founder & CEO of Elumynt, to break down what it takes to scale profitably in today’s ecommerce landscape. From optimizing around EBITDA to rethinking how you structure your ad strategy, William shares a framework that has helped 13 companies exit, including one for nearly $800 million.
Recently ranked the 12th fastest-growing agency in the world by AdWeek, Elumynt has become known for one thing: profit over vanity metrics. In this episode, William brings clarity to what matters most in growth and how to get there.
Whether you're managing client accounts or running your brand, this is a must-watch for operators who want to grow smarter, not just bigger.
About William Harris
William is the Founder & CEO of Elumynt, an e-commerce growth agency named to the Inc. 5000 and Inc. Best Workplaces lists. He has helped 13 brands exit, including one to GoDaddy, and written over 200 articles on e-commerce, advertising, and leadership for Entrepreneur, Fast Company, Shopify, and more.
Connect with William Harris: https://www.linkedin.com/in/wmharris/
Main Discussion Topics:
- Why profit, not ROAS, should drive your strategy
- How to scale e-commerce brands without killing margin
- Optimizing ads around EBITDA and long-term growth
- Lessons from 13 successful brand exits
Key Takeaways:
William Harris shares how leading brands scale profitably by shifting focus from vanity metrics to real business fundamentals. Learn how to optimize your ad strategy around profit, structure your team for growth, and avoid common traps that erode long-term value.
This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.