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Agency Operators Podcast
Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!
Agency Operators Podcast
From Agency to Ownership: Building a Brand Portfolio with Michelle Kartchner – Episode 62 of the Agency Operators Podcast
Description:
What happens when an Amazon services agency evolves into a brand holding company?
In Episode 62 of the Agency Operators Podcast, we’re joined by Michelle Kartchner, CEO and Co-founder of Ascendant, to explore her journey from running client services to owning and scaling multiple ecommerce brands.
With over 15 years of experience across Amazon strategy, operations, and team leadership, Michelle breaks down how agency-brand relationships have changed, why she transitioned from service to ownership, and what it takes to build and lead in high-growth environments.
Whether you’re an agency founder, brand owner, or operator thinking about your next move, this episode delivers real-world insight on scaling smarter, structuring for growth, and leading with intention.
About Michelle Kartchner
Michelle Kartchner is the CEO and Co-founder of Ascendant, a brand holding company focused on scaling ecommerce businesses. She’s also the Co-founder of Skale Strategy, an Amazon services agency, and the founder of Fempower Wellness, a women’s health initiative. With a background spanning operations, marketing, and executive leadership, Michelle brings a unique perspective on what it means to lead, grow, and evolve in the Amazon ecosystem.
Connect with Michelle Kartchner: https://www.linkedin.com/in/michelle-kartchner-a26ab9a2/
Main Discussion Topics:
- How agency relationships have evolved in the Amazon space
- What shifts when you move from client services to brand ownership
- Leadership lessons from building high-performing teams
- The operational mindset that drives scale across multiple brands
Key Takeaways:
Michelle Kartchner shares what it takes to grow from servicing clients to owning the brands yourself. Discover how to adapt to shifting brand expectations, shift your mindset from agency to ownership, and cultivate resilient teams that can scale.
This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.