Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#35- Heels to Deals: Building a Standout Real Estate Brand and Thriving Community
In this episode, I sit down with Ellen Mitchell, a real estate professional with over 25 years of experience and a niche in probate, senior relocation, and divorce real estate. Ellen shares how her personal brand, “Your Heels on the Ground,” sets her apart in the competitive South Florida market.
In this episode, you’ll discover:
Creating a Niche for Success
Ellen discusses the importance of specializing in a specific area, allowing her to stand out and build a strong reputation.
Going Beyond Real Estate
Learn how Ellen offers unexpected extras like rekeying properties and working with nonprofits to ease the burden on clients.
The Role of Marketing in Real Estate
Ellen shares how tools like Google My Business and educational video content drive her organic growth and build client trust.
Ellen’s Top 3 Tips for Realtors:
- Find Your Niche: Specializing can help you stand out in a crowded market.
- Focus on Service: Lead with value and a client-first mindset.
- Stay Consistent: Build trust by delivering consistent results and messaging.
📺 Connect with Ellen: Follow her on YouTube, Facebook, Instagram, and LinkedIn.
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