Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Episodes
72 episodes
#72 - From Air Force Ops to AI Marketing: The Future of Lead Generation
From Counterintelligence to Clicks — The Art of Pattern Recognition in MarketingIn this week’s episode, I sit down with a guest whose career journey is anything but ordinary — from counterespionage in the U.S. Air Force to buildin...
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52:32
#71 - From Crisis Negotiator to Culture Builder: Redefining Leadership
From Crisis Calls to Culture: Pete Duche on Leadership, Psychology & Building TrustIn this episode, I sit down with Pete Duche — founder and principal consultant of Houston Leadership Consulting. Pete bring...
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55:18
#70 - From Fine Dining to Tech: A Chef's Journey
From Kitchens to Code: Gregory Willis on Flavor, Innovation & Food TechIn this episode, I sit down with Gregory Willis — founder and president of SenSpire, the company behind Flavor Studio, an operating system powerin...
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45:13
#69 - No Excuses: The Mindset Shift That Built Multi-Million Dollar Companies
From Excuses to Enterprises: RJon Robins on Building Real Businesses That LastIn this episode, I sit down with RJon Robins — co-founder and CEO of How to Manage Enterprises, best-selling author, and attorney — to unpack the raw tr...
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1:18:48
#68 - The Messy Middle of Marketing: Insights from Mindbody’s Former CMO
From Startup to IPO: Amanda Patterson on Scaling with Strategy and Customer TruthIn this episode of Uncomplicate It, I sit down with Amanda Patterson — seasoned tech marketing executive, former Head of Marketing at...
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50:14
#67 - The Hidden Psychology Behind Every Yes
From Engineering to Empathy: Chris Silvestri on Conversion Copy That ConnectsIn this episode, I sit down with Chris Silvestri — founder of Conversion Alchemy, conversion copywriter, and message–market fit specialist — to ex...
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43:10
#66 - The Strategy Behind Unforgettable Events
From Big Ideas to Meaningful Experiences — Hallie Seltzer on Events That Truly ConnectIn this episode, I sit down with Hallie Seltzer — founder of Pinpoint Productions, campaign strategist, and creative director — to ...
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35:59
#65 - Why Bad Implementations Kill Good Tech — and How to Fix It
From Strategy to Execution — Rob Smith on Unlocking Digital TransformationIn this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation
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48:14
#64 - Original or Artificial? How to Win With Content in the AI Era
From AI Flood to Originality — Jonathan Gillham on Protecting Authentic Content in 2025In this episode, I sit down with Jonathan — founder and CEO of Originality.ai, co-founder of Motion Invest, and one of the earliest voices warning abo...
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45:48
#63 - SEO First: Building Marketing That Lasts
🎙 From Google to Growth Engine — Cody Jensen on Building Ethical SEO That Actually WorksWhat do Groupon knockoffs, offshore shortcuts, and a Lil Wayne lyric have in common? For Cody Jensen, they were all lessons on his path to building S...
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49:47
#62 - The $20M Pay-Per-Call Playbook
From Car Washes to $20M Funnels — Chris Shihadeh on Scaling Smart with Pay-Per-CallWhat do data lists, AI-generated ads, and a six-year-old’s car wash have in common? For Chris Shihadeh, they were all stepping stones on a journey ...
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40:39
#61- Marketing Isn’t Optional — It’s How You Win
From Madison Avenue to Main Street — Benjamin Hawk on Brand Strategy That Actually WorksWhat do BMW, American Express, and small-town coffee shops have in common? They’ve all benefited from Benjamin Hawk’s sharp creative mind and ...
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1:07:19
#60- The Pressure Paradox
The Psychology of Peak Performance — Dr. Adam Formal on What High Achievers Get Wrong About SuccessWhat happens when you reach the top of your game — and suddenly everything feels harder, not easier? In this episode, I sit d...
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49:00
#59- The Startup Blueprint: Tech, Traction & Truths About Capital
Build Before You Burn Out — Chris Davis on What Startups Keep Getting Wrong About TechWhat does it really take to build a tech startup that scales — and how do you avoid the costly mistakes most founders make? In this epi...
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57:04
#58- Conducting the Marketing Symphony: Inside the CMO Role
🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO RoleWhat does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing Offic...
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45:51
#57- The Truth About Attribution (That No One Tells You)
🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s FutureIs marketing attribution still possible without cookies? And how do you actually know which of your efforts are driving ...
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1:03:27
#56- Power Back to Hosts with Direct BookMe
🎙️ This Week’s Episode: Why Short-Term Rental Hosts Are Ditching AirbnbTired of sky-high booking fees and platform rules that favor guests over hosts? In this episode, I sit down with Denayer and Carlos, co-founders of Direct BookMe
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42:21
#55- You Don't Need Better Videos- You Need A Better Strategy
🎙️ This Week’s Episode: Why B2B Video Marketing Is Broken—and How to Fix ItB2B video isn’t working the way it should. In this episode, I sit down with Daniel Borba, founder of Spark Portal, to talk about how companie...
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58:07
#54- Red & Blue Consumers: What Their Worldview Means for Your Brand
Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to ...
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1:03:11
#53- The Community Code: Loyalty, Data & the Future of Connection
Podcast Summary: The Community Code — Building Brand Loyalty Beyond the TransactionIn this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community space. Wit...
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56:57
#52- Secrets from a $25M Ad Strategist
Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just SpendIn this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and...
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50:06
#51- Behind the Chair: From Roots to Growth
Podcast Summary: Building Culture, Systems & Legacy with Justin GoldIn this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The ...
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42:01
#50- Why Multicultural Marketing Isn’t Optional Anymore
Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre FernandezIn this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University...
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55:19
#49- Owning the Spotlight: Conversations in Podcasting and PR
Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature YouIn this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public rela...
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48:01
#48- Influence Is an Art: Behind the Evolution of a $3B Industry
Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media GroupIn this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influ...
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44:15