Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Episodes
65 episodes
#65 - Why Bad Implementations Kill Good Tech — and How to Fix It
From Strategy to Execution — Rob Smith on Unlocking Digital TransformationIn this episode, I sit down with Rob Smith — founder of Fractional Digital, strategic advisor, and fractional CMO — to unpack what digital transformation
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48:14
#64 - Original or Artificial? How to Win With Content in the AI Era
From AI Flood to Originality — Jonathan Gillham on Protecting Authentic Content in 2025In this episode, I sit down with Jonathan — founder and CEO of Originality.ai, co-founder of Motion Invest, and one of the earliest voices warning abo...
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45:48
#63 - SEO First: Building Marketing That Lasts
🎙 From Google to Growth Engine — Cody Jensen on Building Ethical SEO That Actually WorksWhat do Groupon knockoffs, offshore shortcuts, and a Lil Wayne lyric have in common? For Cody Jensen, they were all lessons on his path to building S...
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49:47
#62 - The $20M Pay-Per-Call Playbook
From Car Washes to $20M Funnels — Chris Shihadeh on Scaling Smart with Pay-Per-CallWhat do data lists, AI-generated ads, and a six-year-old’s car wash have in common? For Chris Shihadeh, they were all stepping stones on a journey ...
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40:39
#61- Marketing Isn’t Optional — It’s How You Win
From Madison Avenue to Main Street — Benjamin Hawk on Brand Strategy That Actually WorksWhat do BMW, American Express, and small-town coffee shops have in common? They’ve all benefited from Benjamin Hawk’s sharp creative mind and ...
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1:07:19
#60- The Pressure Paradox
The Psychology of Peak Performance — Dr. Adam Formal on What High Achievers Get Wrong About SuccessWhat happens when you reach the top of your game — and suddenly everything feels harder, not easier? In this episode, I sit d...
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49:00
#59- The Startup Blueprint: Tech, Traction & Truths About Capital
Build Before You Burn Out — Chris Davis on What Startups Keep Getting Wrong About TechWhat does it really take to build a tech startup that scales — and how do you avoid the costly mistakes most founders make? In this epi...
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57:04
#58- Conducting the Marketing Symphony: Inside the CMO Role
🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO RoleWhat does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing Offic...
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45:51
#57- The Truth About Attribution (That No One Tells You)
🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s FutureIs marketing attribution still possible without cookies? And how do you actually know which of your efforts are driving ...
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1:03:27
#56- Power Back to Hosts with Direct BookMe
🎙️ This Week’s Episode: Why Short-Term Rental Hosts Are Ditching AirbnbTired of sky-high booking fees and platform rules that favor guests over hosts? In this episode, I sit down with Denayer and Carlos, co-founders of Direct BookMe
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42:21
#55- You Don't Need Better Videos- You Need A Better Strategy
🎙️ This Week’s Episode: Why B2B Video Marketing Is Broken—and How to Fix ItB2B video isn’t working the way it should. In this episode, I sit down with Daniel Borba, founder of Spark Portal, to talk about how companie...
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58:07
#54- Red & Blue Consumers: What Their Worldview Means for Your Brand
Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to ...
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1:03:11
#53- The Community Code: Loyalty, Data & the Future of Connection
Podcast Summary: The Community Code — Building Brand Loyalty Beyond the TransactionIn this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community space. Wit...
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56:57
#52- Secrets from a $25M Ad Strategist
Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just SpendIn this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and...
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50:06
#51- Behind the Chair: From Roots to Growth
Podcast Summary: Building Culture, Systems & Legacy with Justin GoldIn this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The ...
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42:01
#50- Why Multicultural Marketing Isn’t Optional Anymore
Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre FernandezIn this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University...
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55:19
#49- Owning the Spotlight: Conversations in Podcasting and PR
Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature YouIn this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public rela...
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48:01
#48- Influence Is an Art: Behind the Evolution of a $3B Industry
Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media GroupIn this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influ...
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44:15
#47- Rooted – Honoring heritage while evolving personally
Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New VikingIn this episode, Ragnhild G. Isdahl, founder of The New Viking, joins the show to share her journey of transformation—from a corp...
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46:02
#46- Turning Experience into Impact: The Road to Meaningful Innovation
In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a fi...
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45:01
#45- Video Velocity – The Speed & Power of Video Marketing
Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making professional video editin...
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37:29
#44- The Science & Strategy Behind Smart Marketing
Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings...
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Season 1
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Episode 44
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57:19
#43- Beyond the Logo: Brand Alignment Uncovered
Unlocking Brand Alignment with Brandon Coleman Jr.Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author, and entrep...
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Season 1
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Episode 43
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1:13:27
#42- Deaf, Not Silent: A Vision for Deaf Accessibility
Firas Al Mubayad joins the podcast to share his powerful journey as a deaf advocate, educator, and entrepreneur. From growing up in Kuwait and moving to the UK for better education to founding AMB Deaf Accessibility, Firas has dedicated ...
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Season 1
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Episode 42
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58:06
#41- Unmasking Ad Fraud: How to Stop Wasting Your Marketing Budget
Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich has built and sold multip...
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Season 1
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Episode 41
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56:09