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Uncomplicated Marketing
"Uncomplicated Marketing" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Episodes
103 episodes
#102 Personal Branding: Focusing on Your Audience, Not Yourself
Personal branding is one of those things leaders know they should be doing, but often misunderstand, overcomplicate, or avoid altogether.In this episode of Uncomplicate It, I sit down with Jen Dalton, founder of Brand Mirror and CMO of M...
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49:15
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#101 Would I Watch This?
Storytelling is one of those things founders know matters, but often treat like a creative extra, when in reality, it is what makes expertise visible, relatable, and worth trusting.In this episode of Uncomplicate It, I sit down with Jake...
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45:15
#100 Leadership, Emotional Intelligence, and Brand Connection in Marketing
Brand strategy is one of those things founders know they need, but often reduce to logos, colors, and messaging, when in reality, it shapes how a business connects, earns trust, and grows.In this episode of Uncomplicate It, I sit down wi...
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56:04
#99 Align Your Brand Messaging
PR is one of those growth tools founders say they want, but often avoid because it feels expensive, inaccessible, or reserved for people who are already well known.In this episode of Uncomplicate It, I sit down with KJ Blattenbauer, powe...
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38:55
#98 Energy Before Strategy
Positivity is the leadership skill most people dismiss until stress starts running the room. In this episode of Uncomplicate It, I sit down with Lori Rogers, co-founder of Positive Activity and owner of Rogers Marketing, to talk abo...
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43:42
#97 Embrace 'I Don't Know
Future readiness is the mindset shift most people postpone until change forces it.In this episode of Uncomplicate It, I sit down with Allister Frost, former Microsoft leader, author, speaker, and future-ready mindset expert, to talk abou...
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54:44
#96 Scaling Startups: What Founders Get Wrong
Communication is the hidden scale lever most founders ignore until it breaks.In this episode of Uncomplicate It, I sit down with Jonathan “JJ” Jeffries, who’s helped companies like Stripe, Square, Dropbox, and Peloton expand and scale wo...
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53:34
#95 The Two Punches of Customer Service
Handwritten notes aren’t old school. They’re the edge in a world drowning in automation.In this episode of Uncomplicate It, I sit down with David Wachs, Founder & CEO of Handwrytten (a company using robotic tech to scale real pen-and...
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40:58
#94 Challenging the Lead Generation Lie
SEO isn’t dead. It’s evolving and the businesses that treat it like a shortcut are the ones getting left behind.In this episode of Uncomplicate It, I sit down with Amber Goetz, founder of Active Media launched in 2005, creator of SEO Sid...
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37:20
Change: It Starts with You
Mindset is the real growth strategy.In this episode, I’m joined again by Andy C. Seeley, CEO + co-founder of Creatively Disruptive and we go beyond ads, tactics, and “what’s working” to talk about what actually determines whether a b...
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54:16
#93 Engaged Loyalty: How Small Businesses Can Win Hearts Without Breaking the Bank
Brand transformation, loyalty, and partnerships sound “big brand”… until you realize the fundamentals are very human: be clear on strategy, make people feel seen, and test/learn/optimize with data.In this week’s episode, I sit d...
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48:03
#92 Author as Authority
Self-doubt, imposter syndrome, fear of visibility, for many women, these aren’t small mindset hurdles. They’re the invisible blocks that keep powerful stories unwritten and important voices unheard.In this week’s episode of Uncompl...
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53:42
#91 Consistency: The Key to Success
From “I lost everything” to “I can rebuild tomorrow” the solopreneur freedom playbook.In this week’s episode of Uncomplicate It, I sit down with Moe Choice, a certified mentor for ambitious solopreneurs who want consistent $15K–$50K mont...
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1:10:51
#90 The Art of Communication
From battlefield radios to boardroom pitches: the calm that changes everything.In this week’s episode of Uncomplicate It, I sit down with Sam Millunchick, a former combat medic and rabbi turned high-stakes communication coach for f...
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57:24
#89 Empowering Early Stage Tech Founders
The Software Startup Specialist Blueprint Helping Founders Go From Idea to InvestmentIn this week’s episode, Sacha sits down with Stuart Prestedge, entrepreneur and tech startup founder with nearly 40 years in the game, to unpack what it...
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47:25
#88 Nurturing Relationships Leads to Big Business Opportunities
The GTM Poker Table Turning Word of Mouth and ABM Into Predictable GrowthIn this week’s episode, Sacha sits down with Andrew Seidman, Co Founder and COO of Digital Reach, to unpack why the best go to market leaders think less like campai...
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47:28
#87 Flipping Products for Profit: How It All Began
From Consulting to Commerce Engines: Neil Twa on Amazon FBA, Algorithms, and Scaling With Intention In this episode of Uncomplicate It!, I sit down with Neil Twa, CEO and Co Founder of Voltage Holdings and co author of Almost Automa...
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56:04
#86 Rick Harris Reveals the Hidden Power of Proposals
From Radio DJ to Nonprofit “Whisperer”: Rick Harris on Building Loyalty, Scaling Membership, and Driving Revenue With IntentionIn this episode of Uncomplicate It!, I sit down with Rick Harris, CEO of the Association of Proposal Managemen...
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1:01:13
#85 Affordable Marketing for Small Businesses
From Corporate to Founder: Aya Kikimova on Fortune 500 Marketing, Small Business ROI, and Building Leap Engine Without FundingIn this episode of Uncomplicated, I sit down with Aya Kikimova, Founder of Leap Engine and former Microsoft mar...
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39:56
#84 Sales: The Overlooked Linchpin
Fix the Foundation Before You Scale: Ryan Caracciolo on the Business Growth Flywheel, Marketing Systems, and Sustainable RevenueIn this episode of Uncomplicated, I sit down with Ryan Caracciolo, Founder & CEO of StriVenta and creator...
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50:36
#83 Fundraising Isn't Just About Connections
From Founder to CEO: Vijay Rajendran on The Founding Framework, Fundraising Psychology, and Building a High-Trust TeamIn this episode of Uncomplicated, I sit down with Vijay Rajendran Berkeley, trained executive coach, startup advisor, a...
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43:16
#82 Solving the Global Plastic Crisis
From Taboo to Transformation: Miki Agrawal on Regenerative Innovation, Fungi, and Building Businesses That Shift CultureIn this episode of Uncomplicated, I sit down with Miki Agrawal, serial entrepreneur, cultural disruptor, and the for...
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48:59
#81 From $140K to $2.1M: The Power of Honesty - Sales Simplified
From Complexity to Consistency: Doug C. Brown on Predictable Revenue, Follow-Up & Sales Systems In this episode of SAaes Simplified, I sit down with Doug C. Brown, CEO of CEO Sales Strategies and a renowned sales revenue and pro...
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1:02:26