Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#38- Executive Edge: Redefining Leadership Support
I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie’s career spans the nonprofit, private, and public sectors, where she has partnered with top executives, presidents, and founders. Her work has redefined the role of executive assistants, transforming them into integral strategic partners. Through Antares, Mackenzie brings mentorship, training, and innovation to the forefront of executive support.
In this episode, you’ll discover:
Redefining the Executive Assistant Role: Discover how Mackenzie is shifting the perception of executive assistants from task-doers to strategic partners, emphasizing the importance of emotional intelligence and chemistry in these roles.
The Gaps in Executive Assistance Training: Mackenzie explains the lack of formal education for executive assistants and how Antares fills this gap with innovative mentorship and structured training programs.
Coaching for Success: Learn how Antares’ coaching programs equip executive assistants and their CEOs with the tools and skills needed for seamless collaboration, including emotional intelligence, executive presence, and AI integration.
Building a Community of Executive Assistants: Mackenzie highlights the importance of fostering community among EAs and how Antares connects like-minded professionals to share insights, support, and growth opportunities.
Lessons from Starting Antares: Mackenzie opens up about the challenges she faced in launching her company, from hiring missteps to navigating early failures, and how those experiences shaped her leadership approach.
Mackenzie’s Top 3 Tips for Aspiring Entrepreneurs:
- Leverage Your Network: Build strong connections with mentors and peers.
- Stay Agile: Keep an eye on market trends to remain relevant.
- Embrace Failure: View failures as opportunities to grow and improve.
Connect with Mackenzie and Learn More:
- Website: antaresinsights.com
- LinkedIn: Mackenzie Doheny | LinkedIn
Follow Us:
📸 Instagram: Uncomplicate It!
▶️ YouTube: Uncomplicated Marketing - YouTube