Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#51- Behind the Chair: From Roots to Growth
Podcast Summary: Building Culture, Systems & Legacy with Justin Gold
In this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The Changing Room. A second-generation entrepreneur with over 15 years of experience, Justin shares his journey from breakdancing and corporate finance to becoming a national educator for Matrix and a transformative coach for salon owners and entrepreneurs.
Justin opens up about the evolution of his family business, the importance of structure and culture in service-based industries, and how giving back—through education, mentorship, and innovation—has become his driving purpose.
Whether you’re building a brick-and-mortar business or launching a product in a crowded e-commerce space, Justin’s story is full of lessons on resilience, systems thinking, and defining your North Star.
Key Topics Discussed:
1. From Suit & Tie to Salon Chair
- Immigrant roots and the family business legacy
- Trading corporate finance for entrepreneurship
- How creative freedom and family needs shaped his path
2. Culture Is the Oil in the Machine
- Why businesses need intentional values and structure
- Building a team around core values like respect, professionalism, and consistency
- Culture as a competitive advantage you can feel—not just see
3. Coaching & Giving Back
- Starting as a salon educator, expanding into broader business coaching
- Why giving back helps refine your own leadership
- Building a systemized roadmap for success in creative industries
4. Scaling Beyond the Chair
- Turning salon pain points into e-commerce wins (like custom Velcro towels)
- How to validate a niche product and bring it to market
- Why skin in the game—time, travel, investment—builds business credibility
5. The Long Game of Entrepreneurship
- Navigating failure, handshake deals gone wrong, and costly missteps
- Why starting with internal clarity matters more than watching the competition
- The value of optimism, accountability, and just starting
Key Takeaways for Business Owners & Creatives:
- Systems are your scaffolding—creativity thrives with structure.
- Your core values are your compass. Hire and fire by them.
- Educate before you sell. Great products still need storytelling.
- Give back to grow. Teaching others can clarify your own path.
- Start small, think big. Every empire begins with one solid foundation.
Follow Justin’s work in salon coaching, innovative beauty products, and entrepreneurial education at Rise CC – Justing Gold – Beauty Industry Coaching Expert
IG: Rise Coaching & Consulting (@risecoachingconsulting) • Instagram photos and videos
LinkedIn: (9) Justin Gold | LinkedIn
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