Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#55- You Don't Need Better Videos- You Need A Better Strategy
🎙️ This Week’s Episode: Why B2B Video Marketing Is Broken—and How to Fix It
B2B video isn’t working the way it should. In this episode, I sit down with Daniel Borba, founder of Spark Portal, to talk about how companies are burning budget on flashy videos that don’t perform—and what to do instead.
Daniel breaks down:
- The Video-as-a-Service (VaaS) model that’s disrupting B2B marketing
- Why production quality ≠effectiveness
- The simple framework to turn webinars, explainer videos, and even selfie clips into content that converts
We talk LinkedIn’s evolution, sales enablement through video, and how to finally align your video efforts with business strategy—not vanity metrics.
🎯 Key takeaways:
- Why your first 10 videos can do more than your last 100 social posts
- The role of strategic repurposing in scaling content
- How low-lift video (think: iPhone + talking head) often outperforms high-production assets
If you’re leading marketing, sales, or running a business—you need this episode.
đź“Ś Follow Daniel Borba & Spark Portal:
Follow Us:
📸 Instagram: Uncomplicate It!
▶️ YouTube: Uncomplicated Marketing - YouTube