Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#57 - The Truth About Attribution (That No One Tells You)
🎙️ This Week’s Episode: From Magic Tricks to Marketing Truths—Jeff Greenfield on Attribution’s Future
Is marketing attribution still possible without cookies? And how do you actually know which of your efforts are driving conversions? In this episode, I sit down with Jeff Greenfield—entrepreneur, magician, and co-founder of Provalytics—who’s building the next generation of privacy-compliant, AI-driven attribution for marketers who are tired of guessing.
Jeff’s career path is anything but ordinary—starting in chiropractic and close-up magic, detouring into early SEO, product placement, and branded entertainment, and eventually pioneering one of the first multi-touch attribution models at C3 Metrics. Now with Provalytics, he’s empowering marketers with actionable insights without relying on cookies or user-level data.
Jeff shares:
- His wild journey from Magic Castle magician to measurement expert
- How marketers can confidently defend spend in a privacy-first world
- Why impressions—not clicks—are the true currency of marketing
- What legacy marketers need to unlearn (and relearn) to keep up
- How Provalytics is helping brands find ROI in places they never thought to look
We also dig into why marketers often fear data (and how to fix that), what SMBs can do to DIY their own measurement, and why being “less wrong each month” is a smarter goal than perfection.
🎯 Key Takeaways:
- Attribution is no longer about perfect tracking—it’s about predictive trust
- Focus on impressions, not just clicks—they’re your first signal of interest
- Marketing mix modeling isn’t just for big brands anymore
- Visibility into what’s actually working can save you millions
- It's time to bridge the gap between creative marketing and cold, hard finance
Whether you're a data-driven CMO, a scrappy founder trying to stretch your budget, or a marketer who wants to sound smarter in front of the CFO—this episode is a must-listen.
📌 Learn more about Jeff’s work at provalytics.com
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