Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#58 - Conducting the Marketing Symphony: Inside the CMO Role
🎙️ This Week’s Episode: Allyson Havener on Owning the Modern CMO Role
What does it take to go from ballerina to CMO in the fast-paced world of B2B tech? In this episode, I sit down with Allyson Havener, Chief Marketing Officer at TrustRadius, to unpack what it really means to lead marketing today—across content, data, strategy, and most of all, trust.
With a background that spans SaaS, brand building, and go-to-market strategy, Allyson shares how she orchestrates marketing teams to drive growth—and why being action-oriented beats perfection every time.
Allyson shares:
- Her journey from creative roots to tech CMO
- The difference between marketing for marketing’s sake and marketing that drives business
- Why original content (not AI copycatting) is the next frontier
- How TrustRadius is redefining the buyer’s journey with real customer voice and reviews
- Why marketers need to take off the “marketing hat” and think like business leaders
We also dig into the evolving B2B customer journey (hello, Google’s messy middle), the power of word-of-mouth at scale, what makes modern demand gen work, and how CMOs can build boardroom credibility by aligning marketing to revenue—not just vanity metrics.
🎯 Key Takeaways:
- Build trust by showcasing real customer experiences
- Original content means having a POV, not just publishing AI fluff
- B2B buyers want pricing, proof, and peer validation—fast
- CMOs must balance brand-building with revenue accountability
- Content + distribution + consistency = the simplest (and smartest) growth plan
Whether you're leading a marketing team, building a go-to-market plan, or trying to make your way to the C-suite, this episode offers fresh perspective on how today’s top marketers are adapting, iterating, and leading with purpose.
đź“Ś Learn more about TrustRadius at trustradius.com
đź“Ś Follow Allyson on LinkedIn
đź“Ś Follow TrustRadius on LinkedIn
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