Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#69 - No Excuses: The Mindset Shift That Built Multi-Million Dollar Companies
From Excuses to Enterprises: RJon Robins on Building Real Businesses That Last
In this episode, I sit down with RJon Robins — co-founder and CEO of How to Manage Enterprises, best-selling author, and attorney — to unpack the raw truth about entrepreneurship, mindset, and what it really takes to build a business that works without you.
RJon shares his journey from foreclosure and financial rock bottom to leading multiple eight-figure companies, coaching thousands of entrepreneurs, and creating a framework that turns struggling practices into thriving enterprises. His candid reflections on excuses, sacrifice, and mindset shifts offer a masterclass in what separates entrepreneurs who create real businesses from those who simply create jobs.
We cover:
- Why “excuses” are the #1 killer of business growth — and how to get rid of them for good
- The difference between building a job vs. building a business (and why most entrepreneurs confuse the two)
- His 5-part framework: Strategy → Tactics → Message → Market → Data
- Why sales is the best marketing — and how to use sales conversations to build scalable marketing assets
- How mindset drives every problem (and solution) in marketing, staffing, and growth
- The Doctrine of Profit vs. the Doctrine of Sacrifice — and why entrepreneurs must stop glorifying suffering
- How to validate an idea without betting big: testing, small risks, and building momentum one sale at a time
- Why success can feel lonelier than failure — and how to find the right community to support growth
🎯 Key Takeaways:
- Your excuses are your biggest obstacle — not the economy, not competitors. Own it and move forward.
- Businesses have different DNA than jobs. If your business can’t run without you, you don’t own a business — you own a job.
- Marketing is just sales at scale. Every great campaign is a reenactment of your best sales conversations.
- Data will break your heart — but it will also save your business. Don’t be afraid to look.
- Success requires mindset shifts as much as strategy. Growth isn’t complicated, but it does require courage and consistency.
🔗 Connect with RJon:
- LinkedIn
- YouTube
- Facebook
| How to Manage a Small Law Firm - Instagram
| How to Manage - Website
| RJonRobins.com
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