Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#74 The Truth About Wasted Ad Spend
From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing Systems
In this week’s episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer’s mindset can eliminate waste and unlock real business growth.
From pivoting out of medicine to leading a multi-million-dollar consultancy that’s generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype.
We dig into:
- The hidden marketing tax and where brands lose millions in ad spend
- B2B vs. B2C attribution: fixing the broken data pipeline
- The metrics that actually move the needle (LTV, CAC, new customers)
- Incrementality testing and why platform ROAS lies
- The sales ↔ marketing black hole—and how to close it
- AI’s real role: freeing humans from the tedious, not replacing them
- Scaling without chaos—why 30–50% growth beats “hypergrowth” every time
🎯 Key Takeaways:
Clarity beats complexity—simpler metrics scale faster.
Marketing is an investment, not an expense.
Real growth happens when data, people, and strategy finally align.
🔗 Connect with Justin: SeedX.com
LinkedIn: Justin Rashidi
#DataDrivenMarketing #Attribution #B2BMarketing #EcommerceGrowth #MarketingAnalytics #UncomplicateItPodcast #MarketingStrategy #AIinMarketing #Leadership #BusinessGrowth
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