Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#75 The Human Upgrade: Why Positivity, Not Pressure, Drives Peak Performance
From Setbacks to Strengths — Building Human-Centered Performance in the Age of AI
In this week’s episode, Sacha sits down with Alfredo Borodowski—consultant, keynote speaker, and leading voice in positive psychology—to explore how purpose + strengths can transform leadership, culture, and performance (without the burnout theater).
From a storied journey across law, theology, and clinical therapy to guiding leaders at companies like Motorola and nonprofits across the Americas, Alfredo reveals a science-backed playbook for resilient teams and sustainable growth. His upcoming book, The Human Upgrade: The Future of Leadership in the AI Revolution, shows why the most valuable asset in a tech-saturated world is still deeply human.
We dig into:
- The 4-stage operating system: Fix → Strengths → Psychological Capital → Becoming
- Why “soft skills” are the hard skills—and the research that proves they drive results
- Strengths blindness: 70% don’t know their top 5; knowing → 9× potential, applying → 18×
- The 3:1 positivity ratio (and why it’s the manager’s secret weapon)
- Perseverance as the #1 predictor of sustained performance
- Busting myths: burnout ≠ badge of honor, pressure ≠ excellence, “cut the weak link” ≠ culture
- Purpose first, results follow: rediscovering mission to prevent silent founder burnout
- AI & leadership: why the human edge—empathy, meaning, connection—becomes premium
- Practical workshops, games, and case-based coaching teams can replicate immediately
🎯 Key Takeaways:
- Clarity > complexity: align purpose, strengths, and objectives before optimizing metrics.
- Managers multiply performance: lead with wins, coach to strengths, close on a high note.
- Invest in Psych Capital (confidence, hope, optimism, resilience) to unlock durable execution.
- Human > hype: as AI scales, cultures that feel human win trust, talent, and outcomes.
🔗 Connect with Alfredo:
Text “Positive” to 33777 to get the 24 strengths + exercises, and to book a short intro chat.
LinkedIn: Alfredo Borodowski
Book: The Human Upgrade (coming soon)
#Leadership #PositivePsychology #PeakPerformance #AIandLeadership #OrganizationalCulture #ResilientTeams #FounderJourney #ManagerToolkit #TheHumanUpgrade #UncomplicateItPodcast
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