Uncomplicated Marketing
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#78 SEO That Actually Works for Clinics
From Invisible to In-Demand: Andrew Newland on SEO, Trust & Functional Medicine Marketing
In this episode, I sit down with Andrew Newland — founder and CEO of Functional Medicine Marketing. Andrew is a digital strategist who works exclusively with functional and integrative medicine clinics, helping them grow their visibility, attract new patients, and reclaim precious time through sustainable, SEO-driven marketing systems. He’s also the author of Digital Marketing and SEO for Functional Medicine Practices and a sought-after voice in the space, having appeared on shows like The Functional Medicine Nurse and The Junto.
Andrew brings much-needed clarity to an industry where most practitioners didn’t go to med school to become marketers. From reviews to rankings to regulations, he breaks down what actually works — without the hype, the “30 patients in 30 days” promises, or the tech overwhelm.
We cover:
- Why functional and integrative medicine is a uniquely challenging niche to market
- The trust gap: why patients need more time, proof, and education before saying “yes”
- How to ask for reviews without feeling slimy — and what to say word-for-word
- Why Google reviews matter more than you think (for both humans and SEO)
- The 3 pillars of SEO: technical, content, and local — and how clinics often miss 2 of them
- A simple, free test (PageSpeed Insights) to see what Google really thinks of your site
- How to structure “content silos” so your blogs lift your whole site, not just one post
- Using blogs that nobody reads (on purpose!) to improve rankings across your entire site
- How to combine AI with human stories so Google doesn’t treat your content like generic fluff
- AEO (Answer Engine Optimization) and what tools like ChatGPT mean for local clinics
- Optimizing your Google Business Profile: Q&A, updates, geotagged photos, and responses
- How to market “sensitive” services like peptides, PRP, and holistic cancer care without getting flagged
- The “trifecta” of digital marketing: SEO, Google Ads, and Facebook/Instagram ads working together
- Real case studies: from barely-any-patients to consistently closing high-ticket programs
- Why mindset, desperation, and unrealistic timelines can quietly sabotage your marketing
🎯 Key Takeaways:
- SEO is tortoise, not hare: it “solves next year’s problems,” not this week’s panic.
- Social media alone won’t grow a clinic — organic reach is tiny, and SEO is the true foundation.
- Reviews build trust twice: with Google’s algorithm and with anxious, skeptical patients.
- The best SEO blends technical health, rich content, and strong local signals (your Google listing).
- AI is a tool, not a shortcut — your stories, voice, and experience are what make content stand out.
- Paid ads work best as part of a system: awareness (Meta ads), intent (Google Ads), and trust (SEO).
- Knowing your ideal patient avatar doesn’t exclude others — it sharpens your message and results.
🔗 Connect with Andrew:
- Functional Medicine Marketing
- Youtube
- Book: Digital Marketing and SEO for Functional Medicine Practices
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▶️ YouTube: Uncomplicated Marketing
Follow Us:
📸 Instagram: Uncomplicate It!
▶️ YouTube: Uncomplicated Marketing - YouTube