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Uncomplicated Marketing
"Uncomplicated Marketing" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#82 Solving the Global Plastic Crisis
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From Taboo to Transformation: Miki Agrawal on Regenerative Innovation, Fungi, and Building Businesses That Shift Culture
In this episode of Uncomplicated, I sit down with Miki Agrawal, serial entrepreneur, cultural disruptor, and the force behind THINX, TUSHY, and now HERO to unpack what it really takes to challenge normalized problems and build companies that don’t just sell products, but change behavior.
Miki has turned conversations society avoids into half a billion dollars in revenue, not through shock value, but through intention, creativity, and world-class execution. From period care to bathroom hygiene to tackling the global plastic crisis with fungi-powered diapers, her work proves that taboo isn’t the problem, complacency is.
This conversation goes far beyond entrepreneurship. We explore regeneration vs. “clean,” ecosystem consciousness, why innovation stalls when we’re afraid to talk, and how one inspired action can ripple into massive global impact.
What we cover:
- Why taboo topics are often the biggest business opportunities
- How questioning “what sucks in my own life” became Miki’s innovation filter
- The cultural cost of silence — and why innovation dies when dialogue stops
- From THINX to TUSHY to HERO: building category-defining products people actually love
- Why best-in-class products are required to change culture
- The global plastic crisis and how fungi can help solve it
- Regeneration as the next evolution beyond “clean” and “eco-friendly”
- Teaching parents to exit diapers sooner (and why delayed potty training benefits no one)
- Soft power, systems thinking, and shifting from individual to ecosystem consciousness
- Why consumers, not corporations, are the world’s most powerful investors
Key Takeaways:
- Innovation begins where discomfort is ignored.
- You can’t change culture without a truly best-in-class product.
- Regenerative thinking beats surface-level sustainability.
- One inspired action, repeated daily, compounds into real change.
- Businesses that honor nature can scale without extraction.
This is a grounded, eye-opening conversation for founders, parents, creators, and leaders who believe business can be a tool for regeneration, not depletion.
🔗 Connect with Miki:
- HERO Diapers: https://herodiapers.com
- Instagram: @mikiagrawal | @herodiapers
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▶️ YouTube: Uncomplicated Marketing - YouTube