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Uncomplicated Marketing
"Uncomplicated Marketing" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#86 Rick Harris Reveals the Hidden Power of Proposals
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From Radio DJ to Nonprofit “Whisperer”: Rick Harris on Building Loyalty, Scaling Membership, and Driving Revenue With Intention
In this episode of Uncomplicate It!, I sit down with Rick Harris, CEO of the Association of Proposal Management Professionals (APMP) and a 30+ year nonprofit veteran known for transforming organizations from struggling to thriving.
Rick’s career started behind the mic as a radio DJ where ratings were instant, competition was constant, and audience connection wasn’t optional. That foundation became his edge: listening like it matters, building loyalty on purpose, and creating the “next thing” before everyone else catches up.
At APMP, Rick scaled global membership from 3,000 to 14,000+ and grew profits from $800K to $4.5M while also pioneering early equal pay strategies and long-term inclusion work rooted in fairness and retention.
We cover:
- Why “word of mouth” is a byproduct not a growth plan
- The real secret of audience loyalty: listening back (not just broadcasting)
- How Rick engineered “bits,” competitions, and community moments that monetized without feeling salesy
- Scaling an association by widening the “slice” (and bringing in industries who didn’t know they were doing proposals)
- The power of a clear value proposition: don’t talk about you talk about what changes for them
- Email copy that converts: topical, measurable, and never copy/paste boring
- Revenue targets that work: strategic plan + action items + monthly measurement
- Equal pay as a retention strategy: remove negotiation games, pay the role, keep talent
- How to keep doing inclusion work even when the landscape gets loud
Key Takeaways:
- The work outside the “studio” (relationships + community) is what builds real growth
- If you say it, demonstrate it, prove it, and promote it people follow
- Competition isn’t just fun it’s a revenue engine when designed intentionally
- The best leaders don’t chase tactics they build plans they can execute and measure
- Fair pay and inclusive leadership aren’t “nice to have” they’re strategic
This is a practical, no-fluff episode for leaders who want to grow membership, revenue, and influence by listening better, leading smarter, and building communities that actually stick.
Connect with Rick Harris:
- LinkedIn: https://www.linkedin.com/in/rick-harris-9310392/
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