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Uncomplicated Marketing
"Uncomplicated Marketing" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.
Uncomplicated Marketing
#109 Staying True to Your Vision in the Face of Criticism
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Building a business is one of those things people think starts with a perfect plan, but often it begins with passion, consistency, and simply saying yes to the next step.
In this episode of Uncomplicate It, I sit down with Kinda and Sultan, founders of Eleven Green, to talk about how an underground supper club turned into one of Dubai’s most talked-about burger brands.
What started as intimate dinners hosted in their home evolved into an award-winning concept built on storytelling, authenticity, and a deep love for creating experiences around food. Their journey reframes entrepreneurship entirely not as a perfectly mapped-out strategy, but as a process of following curiosity, staying resilient, and building community one interaction at a time.
Their message is clear: you don’t need everything figured out to start, you just need the courage to begin.
We talk about how passion led them from hosting strangers at their dinner table to competing on a global stage, and how consistency, creativity, and authenticity became the foundation of Eleven Green’s growth. They also share the reality behind scaling a brand without losing the soul that made people connect with it in the first place.
We also get into the realities of entrepreneurship, from burnout and uncertainty to criticism, growth, and learning how to trust the process even when the path isn’t linear.
We cover:
- How Tano’s at Eight started from one spontaneous Instagram post
- Why community became the foundation of their growth
- The role of storytelling in building a memorable brand
- How an underground supper club led to a burger competition win
- Why authenticity matters more than trends
- The mindset shift from corporate life to entrepreneurship
- How consistency creates momentum over time
- What it takes to scale without losing your identity
- Why customer experience goes beyond just the product
- The importance of staying hands-on as a founder
Takeaways:
- You don’t need a perfect plan to start
- Passion opens doors, but consistency keeps them open
- Community and word of mouth are powerful growth tools
- Authentic brands create deeper customer loyalty
- Success is built long before people notice it
- Entrepreneurship is messy, uncertain, and worth it
- The experience around the product matters just as much as the product itself
- Growth happens when you stay in motion
If you’ve ever felt like you needed everything figured out before starting, this conversation will challenge how you think about entrepreneurship, creativity, and building something meaningful.
Connect with Kinda & Sultan:
Linkedin;
- www.linkedin.com/in/sultan-chatila-40a153274/
- www.linkedin.com/in/kinda-salaam-chatila-ab137042/
Website: www.eleven-green.com
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